Tuesday, March 11, 2008

The First Black Swan of '08



I predict a D&AD Silver, and 10 million YouTube views.

Bastards.

UPDATE. The ad has been removed from YouTube, but can be viewed here.

229 comments:

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Anonymous said...

Re: Chris. I guess he'll mull it over tonight when he gets a blister from walking so much for Skoda.

And Gorgeous being Production Company of the Year. Again.

But, point taken. Odd for him, as he must have seen the original to make it so darn similar.

As Shakespeare said: 'doth age numb thee and turn thine eye to theft, theresoer will be thine destiny, clad in the misery of thine own miscreance.'

Anonymous said...

they stole a xerox machine i heard.

Anonymous said...
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Anonymous said...

Interesting? Tick. Noble Cause? Tick. Original? Are you fucking kidding me? This is a toe-curlingly bad rip-off. Hang your heads when you pick up that pencil boys.

A better creative than me once said asked, "if there's no honour in what we do, then what's the point in honouring it?" Quite.

Anonymous said...

Shame that Palmer & Gorgeous got involved, they should have smelt the rat that it is and walked away.

Anonymous said...

Shakespeare didn't say that. He'd never have used the alliteration of misery and miscreance.

Anonymous said...

Anon 2.45

Good point about Cris Palmer but doesn't it just prove that with many great original ideas out there by genuinely talented people. The mere suggestion of thinking of awarding copied work for creativity or direction is both unnecessary and uncomprehendable?

Anonymous said...

Re anon at 2.33.

Hello, I bet your one of those creative's that’s call's IT up 20 times in ten mins just because you can't get onto Popbitch, give us a break.

Anonymous said...

i had a dream last night that i wrote a book called 'the lord of the rings'.

when i woke up, i realized it wasn't me that had written the book and that i must have been Tolkien in my sleep.

Anonymous said...

originality is determined by the obscurity of one's influences. always has been true. still true. everything is on youtube. everything has been done.
sir hegarty didn't invent america. or jeans. or soul music. or music videos.

expecting originality from advertising is like expecting passion from a hooker. it's simply too much to ask. we're too busy.

Anonymous said...

I'd just like to say that some of the comments on this post have given me faith in the wit, perception and creative standards of Scamp's readership.

By the way, on the question of whether this is nicking/wrong/evil, if it feels wrong to you, then it is wrong. If Scamp thinks it's Ok because it's fresh then his conscience would be clear in doing what these guys have done. We can all make up our own minds, but there are no absolutes.

(for my money they are a septet of lazy thieves, though).

Anonymous said...

here's a joke written by comedian Stewart Lee after he witnessed Joe Pasquale performing jokes he had stolen/borrowed from other comedians.

Stewart Lee, possibly quite angered by the blatant plagiarism, and subsequent denial of theft by Joe Pasquale, then wrote a joke that Joe Pasquale couldn't steal. it reads thus...

Joe Pasquale goes into a bar.
He says 'i'd like a pint of beer please', and the barman says 'why don't you just come round the bar, help yourself to a pint of beer, and walk off without paying for it. After-all, you are Joe Pasquale. Or perhaps send in someone else to steal the beer for you. And then deny that beer can actually be owned. Say that you find the very concept of the ownership of beer hard to understand. Or better still, insist that is your beer, and that you brewed it at home in your house, even though your home lacks the most rudimentary of brewing facilities.'

Anonymous said...

anon at 3.17

"expecting originality from advertising is like expecting passion from a hooker"

Too much to ask advertising to be original?????????????????????!

So why should the viewer give a fuck? You going to bore them into buying your brand?

And why have a creative dept. if the nature of creatvity - i.e. originality - is too much to ask of it?

Anonymous said...

I'm hungry

Anonymous said...

Hows about the crunchy nut ad which ripped off of the knucklehead 'have a little flutter' ad?

http://youtube.com/watch?v=hAp7d3FgLfc

and the inspiration

http://www.knucklehead.co.uk/html/player.php?id=113

???

Anonymous said...

tis a cruel, cruel world my friend.

Anonymous said...

Is everyone on here bitter, or is it just most of you?

Rob Mortimer (aka Famous Rob) said...

Question is how many people knew the ad was a rip-off?

Maybe it was just the creatives?

Or maybe so many people have got away with it they thought it would be ok.

Anonymous said...
This comment has been removed by a blog administrator.
James Cooper said...

Hey IT dude - do something useful and hack into the WCRS servers, find out who looked at what, when and sent to whom.

Anonymous said...

It's a crap ad and so is the professor. I saw the bear.

Anonymous said...

this just proves the dire state of creativity in tv advertising, all the interesting, original thought right now is in digital... you're building your own coffins with this crap...

Anonymous said...
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Anonymous said...

re 9.40am

yet another failed ATL creative unhappy in his digital world

Anonymous said...

Before I saw the 'original' I loved the ad, I thought it was well funny and delivered the message. After I saw it... I think exactly the same.

Like someone mentioned before there's no difference between the motorcyclist optical illusion borrowing and this.

If the idea was copywrited, you gotta give tat Daniel fella some doh tho.

Anonymous said...

There is a good analysis of the copyright issue among the comments beneath the Campaign story here:
WCRS defends video against copyright accusation

SiouxGeonz said...

We were afraid to steal the original and show it to groups because it has so many warnings on the site. Now we can just steal the copy and nobody can say we stole anything!

Brendan McGovern said...

I saw this done ages ago in a university experiment,it's al to do with visaul cognition. I don't think someone should win a D&AD if it's a blatent rip off?

http://viscog.beckman.uiuc.edu/grafs/demos/15.html

Anonymous said...

im a student from austin, texas. this needs to run here. awesome.

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