Thursday, March 01, 2007

Communications Past Their Use-By Date

Going through the 2005 D&AD Annual the other day, I found this Tesco ad.


Remarkable to think that, only a couple of years ago, Tesco were boasting their peas are flown in from Guatemala.

Going back further, check out these hilarious Weight Watchers recipe cards from 1974 (via Rachel L).

This one depicts that delicious snack, frozen coffee.


There's no doubting it.

95% of what we do is going to end up looking very funny, or very weird.

6 comments:

FishNChimps said...

What an excellent observation! Added irony comes from today's news story about Tesco petrol wrecking engines too.
Every Wednesday there's a market in my home town. One of the farmers brings his food in by horse and cart and gives out free manure to customers who spend more than a tenner.
That's the future.

Cleaver said...

I wonder if, given the rising concern about childhood obesity, fast food advertising targetting kids will soon come to seem similarly impolitic.

Fishnchimps: the future is free shit?

Biby Cletus said...

very good work keep it going until it grows started going back to childhood

regards Biby - Blog

Michael said...

I'm not from England, but like following this blog. Can anyone explain what the irony is, about that Tesco ad and the pease being flown in from Guatemala? I think it is tremendous ad, the text, the looks, everything...
Thanks.

FishNChimps said...

michael, we've gone carbon emission mad in the UK. Global warming is the new political correctness. Politicians and the royal family are lambasted for "wasteful" jet travel, 4x4 cars are spanked for gushing out co2 (although I doubt modern ones are any worse than saloons), etc etc.
I can't think of a single event that triggered it, but we've gone bonkers over it.

Michael said...

Thanks. They're going bonkers about the same in Holland.