Thursday, March 29, 2007

How To Get A Placement At Mother

Everything Mother do is pretty good.

But I particularly like their latest idea.

They are offering a placement to a 3rd year team at Bucks College. Each team has to make a YouTube video. And the placement will go to whichever film gets the most views.

Now who says creatives don't care about results?

Here are the films.

via CreativeinLondon

10 comments:

J said...

I think the idea is a good attempt (even if pointless) to use new media.

It doesn't prove anything. There's just a MILLION ways to cheat in this one. From asking everyone you know to click on it. To use something you posted months ago. To some other cheap tricks.

It also proves that mother, as good as they are, are still really shallow when it comes to digital media.

At least they're trying.Good for them.

FishNChimps said...

I broadly agree with j, but would argue that the "million ways to cheat" is another way of describing marketing.

Anything that gets young wannabe creatives to think about the bigger picture i.e. not just creating something, but getting people to see it, can only be a good thing.

Mancrepublic said...

A couple of years ago, when we were 3rd year students, we made the journey down the M25 'On the National Express da da da da da...' to London.

We showed thef irst draft of our portfolio to some guys at Mother and a handful of other agencies.

We got the coach back to Stockport.

Then. instead of blowing all of our student loans on booze, we kept some of the money to subsidise more trips to London, staying at the 5 star Generator hostel, living off pot noodles and Snakebites, sleeping on a dodgy, damp mattress with rusty springs poking through and taking more beatings from Scary Creative Types.

Picking our top three agencies, we took the crits, made changes, and went back for more.

After 6 visits to Mother, and a lot of hard work, we got offered a two week placement, which lasted 4 months.

The whole process made us learn a hell of a lot more than we would have if we'd just posted a video on youtube..,

Ok. Will stop the 'in my day...' rant now ; )

Anonymous said...

What are the odds that the two cute girls doing the dancing bellies win the placememnt? Sexist? Moi? ;-)

JP Li said...

Shouldn't it be more on most favoured rather than most viewed?

Is it better to have a crap idea viewed 20,000 times and people think it's dreadful or 20 views where 20 people think it's the second coming?

I thought the point of the exercise from Mother's perspective is to see which team can come up with an idea that captures the masses liking, proving they understand popular culture the best.

Or is this me thinking too deeply into a fresh way of recruiting placement teams?

Last time I looked, the girls weren't winning. Living with Pro Evo 6, Chew and Party Popper thing were way ahead in the 7,000 viewed mark.

PS: Probably the best way to get the most viewed is to have a vid titled "Posh and Becks Sex tape'. Or find out what word people search for the most whilst on youtube and put that in the title. Doesn't matter if the vid is crap.

Matt said...

@jp li:
OK I have just uploaded a video titled 'Posh and Becks sex tape' to youtube, and let's see how many views it gets :)

JP Li said...

@ Matt.

114 views as of 10am 2nd April. (2 days and some)

Just shows how much I know...

Still, great that you can test a theory so quickly and for free.

Interestingly, I've been back to view the vid to 'encourage the viewing number' and it hasn't gone up. Also 'BRITNEY SPEARS SEX TAPE LESBO' got 476, 348 views. So really should have considered the fact that the main viewing audience is the US-and they don't know Posh and Becks.

Thanks for publicly humiliating me Matt :-)

Waldemar said...
This comment has been removed by the author.
Waldemar said...

You can check out the results right here almost

BozzaNova said...

sorry...
but, to be honest, i'm quite disappointed to most of those clips