So apparently Malcolm Poynton has been kicked out of the ECD's chair at Ogilvy.
Great hair. What did he do wrong?
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Hi, I'm Simon Veksner, founder of social media agency Hungry Beast. Formerly a Creative Director at BBH London and DDB Sydney. See house rules for posting comments.
Hi, I'm Simon Veksner, founder of social media agency Hungry Beast. Formerly a Creative Director at BBH London and DDB Sydney. See house rules for posting comments.
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69 comments:
Being an outsider who didn't change the status quo enough.
The most significant thing about this is that the last Ozzie from the 'invasion' of a few years ago has now left the building (Matt Eastwood, Tony Granger, Dave Alberts).
I loved Malcolm's hair though. Mmmmm...up there with Cabral and Bogusky in the hair stakes.
three words: car parts symphoney.
Can anyone make O&M great? Probably not
that buffoon Craig David is still at JWT Lunar. Maybe he'll remember to turn the lights off.
12:02 sounds about right. poynton was doomed from the start when the ford cat viral took off. ogilvy and great ads just don't mix.
I heard Ogilvy's in the shit financially, again. And apparently the MD is going to run the creative show. Cannot wait to watch this one play out.
i used to work for the guy, he was the definitely the black sheep in the corporate world of ogilvy. surprised he stuck it out this long.
Malc's a really top bloke and a great ECD to work with. Don't know what we're going to do without him. We are stunned.
I'm gutted.
It's always good fun seeing an agency you used to work at fuck things up good and proper. The work coming out of Ogilvy says all we need to say (although I have to admit that I quite like the last Ford ad and think it's getting an unfair beating).
We've also heard that the agency is in the shit financially and that the powers that be appear to think that the best way to halt the decay is to become a DM agency.
But they have introduced 'free-thinking Fridays' for creatives, so that's ok then.
Malcolm Powerpointon says it all.
"Can anyone make O&M great? Probably not"
Was Fallon UK great before Cabral?
Hey, maybe he's up for the challenge. That way at least Ogilvy could keep a track of great haired ECDs.
Unlike DDB.
what kind of ad agency operates without an ECD???? who are the cowboys making such dumb decisions?
nigel roberts, paul belford, steve dunn, malcolm poynton...who's next for a taste of ogilvy love
Thank God the Ogilvy MD has now gained personal control of Creative, Traffic and TV Production.
Good luck to him I say.
It's about time someone from account management brought these irresponsible creative types to heel.
Guy Lambert is a brave man.
Who else in London would have the foresight to rid us of ad agency creative directors?
Jumped up little art students, they no nothing of the world of business.
IS THAT YOU GUY WHO WROTE THE LAST COMMENT?
Not Jeremy Craigen,
Yes, Fallon was a great agency before Juan Cabral. (Perhaps you remember Richard Flintham and Andy McLeod?) And will continue to be great not solely because of him. Blogs love Juan, but the quiet brains behind it continues to be the folks that were always there, Flintham and Laurence Green.
True, it's profile has risen, but it's always been primed to be great.
free thinking fridays. ooh-eee, tell us more.
Account people and planners are the bright shining stars at the very heart of our creative industry.
Without them our financial world would crumble. Originality and entertainment must kneel at the altar of our common sense.
Say no to creative directors and yes to the brave new world of below-the-line managing directors who have for many years known the best way forward for all of us.
Freak-out fridays for all, forever!
sorry for my previous unforgiveable entry, what i should have said is "...bright shining stars at the very heart of our creative galaxy"
I don't think Poynton had anything to do with the Ford stuff.
How can you be ECD of an agency and 'not have anything to do with' a major campaign for your biggest client. You'd deserve to be fired for that. Oh, hang on...
account management rules, okay!
now get back in your boxes and knock out some meeting fodder for me, you over paid blogging creatives.
3:05pm, i'd stay anonymous too if that ford ad (or is it a honda ad?) were something i liked.
It's the curse of Canary Wharf. Again!
anon @ 9:29 PM
Name one campaign Fallon did before Cabral that had resonated the way sony or cadbury? Just one.
I agree Fallon was good, but not great. And yes, Flintham is a hell of a CD and deserves extra credit for hiring a bloke with great hair when he hasn't got any.
Skoda. BTAA golds; sales through the roof.
Was it up to Balls or the Gorilla? Maybe not, but it was really, really, really good.
Trying to claim Ogilvy One's awards (including a D&AD silver and some Cannes lions) as his own probably didn't help.
And possibly related, Martin Sorrell argued last night that creativity 'has its role to play' in an agency.
He made it sound like a walk-on part.
Dear Martin,
Height has its part to play in not being a runty little dwarf.
I heard ford is run by some autonomous south african CD who used to run VW in africa...?
Not all of us that have worked with the autonomous south african CD are that polite.
Nimick was a country mile ahead of him and so was OgilvyOne.
It must really disturb you that Poynton is both talented and easy on the eye. As a creative with choice it's a no-brainer who I'd prefer to work with.
Does anyone think all the top agencies globally will follow suit with Ogilvy's management decision to compete without an ECD is the smart way forward?
If I see Malc out I'll be buying him a glass of champagne.
What this may really be about is Ogilvy Advertising being embarrassed by the more successful d.m. upstart (Campaign Direct Agency of the Year 2007) and that would never do. Restoring the natural order of things will be the role of the new ECD when they appoint one from the group heads.
PS Wasn't Guy Lambert a d.m upstart himself?
Me too.
Anon 4.48 yes we've heard about his comedic presentation to the agency last friday. he definitely sounds like an upstart.
To answer ANON 12.02 - Not since the 60's had Ogilvy basked in creative glory. The last few years saw their creative profile dramatically rise once again. That star you speak of has suddenly become nothing more than a white dwarf. It's not just the creative department who are disappointed.
times they are a changing, money is flowing from traditional agencies and into leaner, more accountable, hungrier direct based ones. old models die and some need to be put down. the creative process now requires a less heirachical nad more collborative structures involving skills like technologists and experience planners.
with client accounts being run as mini business with md's, planning directors and creative directors responsible for their financial and creative wellbeing maybe this is infact a blue print for the future.
malc was a top bloke.
Are the rest of the Ogilvy offices backing up this foresight and following suit then?
I heard 3 Ogilvy ECDs from around Europe are looking for new jobs.
Ah Nimick, I remember him, the ship's doctor from daddy's yacht in Bognor Regis.
All that shelf wobbling and junk mailing seems to have paid off.
Jolly good luck to him. Nice to see him doing so splendidly well.
Let's see if Nimick and Ogilvy One can prove their point and pick up the trophies without Poynton at the helm.
Good luck guys.
Dearest Colin,
Dicky sends hugs and doesn't blame you for the misdiagnosis.
Did Nimick or Poynton actually do any of the work that got all the trophies?
No
Imagine R/GA without Bob Greenberg.
BBH without Sir John Hegarty.
TBWA without Lee Clow.
Droga 5 without David Droga.
Goodby Silverstein without Jeff Goodby and Rich Silvertsein.
Why would anyone trying to run an ad agency think you could survive yesterday, today or tomorrow without an ECD?
Those guys running O&M must be thick.
It's a bit worrying. Accountants assuming they can do without the role of a creative lead in a creative business.
Let's hope no more bean counters have the same idea. Otherwise we'll have no more beans to count.
Poynton did a bloody great ad for British airways a few years back.
Poynton does a bloody great job fullstop!
'Those guys running O&M must be thick.'
Point taken. But to be fair (what?!) they have coped pretty well without Mr Ogilvy or Mr Mather for some time now.
Time to forget it now, just let it go people. Think about something more interesting; like whose hair are we going to laugh at now?
poynton did a bloody good job of taking credit for things he had nothing to do with.. dove 'evolution' for example
So glad I don't have to work at Ogilvy. You people sound nasty.
"Mr Lambert, Sir, may I please take my toilet break now?"
There must be some ginger bloke we can all have a go at?
Or maybe some grey idiot...
...bored now
??????????????????????????????????????????????????????????
What?
Can anyone really believe that a creative industry can do without creatives?
What?
That defies all possible logic.
I think the real issue is that our industry could do entirely without account people and planners. Creatives, traffic and a finance department is surely all we really need. Less meetings, better communication, more focus on real work.
Have you not seen the state of the majority of advertising that assaults you every single day? It's absolutely abysmal. That's what an industry run by account people and planning would produce. Nothing at all memorable. Billboard wallpaper.
If that's really what you believe then you're part of the reason why this is becoming such a dull industry to be a part of.
I could go on but I have to go and have an arguement with an a planner who doesn't believe a campaign needs an idea.
... there may be trouble ahead ...
I don't know what all the fuss is about. Today is Freaky Friday after all.
...and Nick Bell is on his way to DDB. The guys who know what they're doing will always be okay in the end. And the fuckwit beancounters will carry on firing them in the meantime, usually for caring about creativity more than the bottom line. Guess what folks, the recession is coming and there's sooooo much more of this craziness on its way... So I'd start writing a few Charts proving that you're worth the money, if I were you...
does anyone know chris wall in the new york office?
where is Malcom now? I worked for him as an EA for a few weeks at Ogilvy ne was HOT and fun.
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