It seems filming has begun in New York City on the latest Bravia ad, the follow-up to "Balls" and "Paint."
Not much is known about the script, except that it involves Play-Doh. I must confess that I (along with everyone else in adland) am eager for news.
Fortunately, one of the Sony clients is Twittering from the shoot.
She has already revealed that she spent her first night in New York sipping gin & tonic at the Soho House rooftop pool bar.
Let's hope Frank is ready for her incisive comments...