My first reaction was pleasure and admiration. 'That's great'. A second later, the jealousy kicked in. 'Wonder who did it... hope it wasn't someone I know.' And then the fear. 'Shit, I've got to work harder. Got to write better ads.'
So if I ask honestly what inspires me... the No.1 is probably good ads. Even if what they inspire is mostly jealousy and fear.
At No.2 I would put blogs. I've been exposed to more inspiring thoughts and concepts in the year since I started reading blogs than in three or four normal years.
At No.3 I'm going to put people. I'm lucky enough to have many people around me - colleagues, friends, family - who say inspiring things, and do inspiring things. Why they choose to hang out with me, I have no idea.
So - ads, blogs, people.
What are your 3?
Monday, November 27, 2006
What Inspires You?
Saw a great new ad yesterday, for the British Heart Foundation. Here it is.