Friday, November 17, 2006

Christmas. Sponsored by DreamWorks.

So, the seasonal decorations have gone up in Soho. Fittingly for London's creative hub, they look like light bulbs.


The Regent St. lights look quite nice too, and apparently use 90 per cent. less energy than conventional lights, being designed from paper-thin panels that glow when a tiny electrical current is passed through them.


You can't get away from advertising though. These lights feature, integrated into the pattern, characters from the DreamWorks movie Flushed Away, released in the UK on December 1st, with voice talent including Sir Ian McKellen and Andy Serkis.

2 comments:

dylan trees said...

Can we start a contest for the most tawdry, shameless, inappropriate sponsorship?

The time Bird's Eye sponsored the Oxford St lights was a highlight.

The Boston White Sox have signed a sponsorship with Seven Eleven. Out of respect for their commerical partner, they have agreed to start every game at 7.11pm.

http://www.nytimes.com/2006/10/11/sports/baseball/11sox.html?ex=1318219200&en=6154ecc5ae915a15&ei=5090&partner=rssuserland&emc=rss

As if playing at the 'US Cellular Field' wasn't bad enough.

But the grand prix might have to go to the directors of San Fran's Golden Gate Bridge. There are murmurings of a plan to sell naming rights to raise some cash. Wells Fargo Bridge, anyone?

Don't worry though. Mary Currie, a spokeswoman for the Golden Gate Bridge Highway and Transportation District, has promised us "you are not going to have a change in your bridge experience". That's a relief.

Willoughby said...

Isn't that also Elastagirl I see getting into the festive spirit? It's nice to see the whole Dreamworks brand is behind making our christmas a happier one.