We have endless debates within agencies about the relative contributions of creatives, account men, planners and traffic.
But forget nuanced discussion.
Let's look at the issue in the simplest way possible. Who's overpaid?
Do account men deserve to earn what they do, for ensuring cients have sufficient coffee at all times?
Are creatives paid too much for searching YouTube to find clips to rip off?
Do planners deserve to earn that much for drawing a parallelogram balanced on a pyramid, with some words in?
Or are traffic over-paid, for informing everyone that the 4pm meeting is taking place at 4pm, and it's 3.50 now, so you really should think about heading to the meeting room?