is approximately 1 million times better than
the Nike world cup ad.
Carlsberg's pub team of retired England players is a brilliant idea: funny, well-shot... every second is a pure joy for the football fan.
Nike's hiring of Eric Cantona to urge us to 'play beautiful' is earnest, wooden, and looks like it was shot by a corporate video director's 55 year old uncle. Who is also blind.
The idea is moronic. Who WOULD be in favour of cheating? No one. So it's trite. And has no soul. Did a girl write it?
The only snag about the Carlsberg ad is that people might start saying Saatchi's are good again. That would be an error.