For anyone who doesn't know, a haiku is a three-line poem of 5 syllables/ 7 syllables/ 5 syllables.
The acknowledged master of the form was Matsuo Basho (1644-1694), whose most famous haiku (titled 'Old Pond') goes like this:
- old pond . . .
- a frog leaps in
- water's sound
My old friend McDermott (a suit) once wrote one called 'The Account Executive':
Remember to smile.
Give 'em the ol' shuck and jive.
You have people skills.
My effort:
I got a new brief;(It's always nicer to be self-deprecating than to slag other people off, I feel).
It said: "Wanted. Big idea."
Thank God for YouTube.
And yes, I do acknowledge that mine is pretty shit.
So let's hear yours.
17 comments:
Agency gets brief
Planner sits on it for month
Leaving me two days.
Capitalism
Thank you for my salary
Now let me make art
I had ideas once.
Ideas that would change the world.
Talking cheese will sell.
Old man creative
Every shoot is abroad
Somewhere with cheap whores
Radvertising is
Not all it's cracked up to be
Why do we do it?
What's the big idea?
Said the client to myself.
Videos of cats.
Nothing sells as much
as a pair of breasts aside
your clients' product
Fancy poem styles
do not a good idea make.
it's just a technique.
Art and words combined
makes for good advertising.
Have I missed something?
This client is a joke
He's talking outta his ass
Wait, we're on mute right?
Do you have lions?
No, I do not have any.
Ok, thanks. Goodbye.
Here's a whole bunch of 'em, dedicated to all the indescribable joys of shitty SEO copywriting:
http://www.bestadsontv.com/ad/69369/Crazy-Like-a-Fox-Ode-to-a-Google-Web-Bot
Brief to agency.
We love it but with changes.
Seven months later.
Let's update Facebook
to say nothing really new
about anything.
It's a bronze right now.
But we could make a gold.
Fuck it, it's Friday.
No time for the work
Or to see my cute girlfriend
Or even to poo.
Where is my logo?
It's in the corner; there.
Please make it bigger.
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