This is a new viral for Stella, created by Mother, that remakes '24' in the style of 1960s French film director Jean-Luc Godard.
Other ads in the campaign feature Bruce Deville playing Jean Meqlain in "Dial Hard", and "8 Kilometre", in which two duelling literati face off in a war of words in a French jazz club.
I thought they were quite nice.
But on the Guardian Media website, comments from the public include:
"Has the credit crunch taken the talent out of advertising?" (this from kranl).
bumfight reckons: "That has to be the lamest spoof every made. It's also the laziest. And it's about as 'funny' as rectal cancer."
"Dreadful," reckons hitandrun. "The Truffaut one is quite impossible to watch till the end unless you're a severe masochist."
Crikey. And they say ad blogs are bitchy.
A useful reminder, I suppose, that we live in a bubble, within which "the latest new work from Mother" is very interesting. But outside of which, it's just so much more pollution.