Wednesday, March 11, 2009

The Ad Contrarian




Here's a great new blog for you - The Ad Contrarian - whose writer is "the CEO of a pretty big ad agency" and yet is honest enough to complain about Clients who "don't wipe themselves without first researching which hand consumers prefer."

He's wonderfully cranky. In one post, he discusses a plan to cull his facebook friends down to 50, except "every few weeks I'll drop No. 50 and give someone new a chance. If they perform they can stay. If I find out they're branding consultants, or don't drink, or think Whoopi Goldberg is funny, they're gone."

And in another, on corporate brand campaigns, he points out that:

Nobody gives a shit that...

* you believe people are your greatest asset.
* you believe one person can make a difference.
* you think the world needs to be more connected.
* you think we need to preserve our precious resources.
* you think the children are our future.

If I might be allowed to summarize... they've heard it all before and they don't give a shit.


There's even serious stuff too. Check it out.

Oh, and the ad above... is a real ad. For the Ukrainian Army.

12 comments:

Anonymous said...

Now I don't speak Ukranian, but I can tell that ad is class!

Did Fallon do it?

Anonymous said...

Goes to show even big wigs need to vent every now and then. Except, this high up the ladder, one might actually learn a bit or two. Let's see...

Bob Hoffman said...

Wow. Thanks.

Anonymous said...

I know the guys who did that ad. They're the in-house creatives at Microsoft. After the SongSmith ad, they wanted to try something with a more independent feel. It's hard to believe it, but they wrote, shot and directed that ad during one day of their own time with only borrowed gear and favours from friends.

It just goes to show what hard work and determination can achieve.

Anonymous said...

An ad to rival, dare I say it, Rainham Sheds?

Corblimey said...

There was a translation in the info blurb for the clip.


girl 1: would u take us for a ride on your BMW?
BMW-driver: even to the end of the world!
soldier: hey, i'd like to drown some vodka, girls!
girl 1: just a second!
girl 2: where do you live?
soldier: right here- daytime at work, and at night in the clubs!
girl 1: which work???
soldier: contract of course!
blonde girl: contract?? marriage contract or what?
girl 3: army contract, stupid!
BMW driver: hey, don't you wanna ride on my car?
girls: forget it, take yourself for a ride!
narrator: it's about time for new heroes! with contract based service in ukrainian armed forces!

Only in eastern europe...

Matt said...

Now, you see, this is funny.

Ridder said...

Thanks for the tip! Loving the Ad Contrarian's rants. Definitely one to follow.

Dean Martyn said...

A lot of people in the office seam to think it's pretty fake. I really hope it is real.

Anonymous said...

Would make a great intro for a porn clip.

George AdScam Parker said...

Bob "The Ad Contrarian" is a gnarly old fucker (nearly as old as me) who also likes to pour piss and vinegar on poseurs. Get his book, it's FREE!!! Then get mine, it's not FREE. tight fuckers.
Cheers/George

George AdScam Parker said...

Fuck... Pressed the button twice... What a wanker!
Cheers/George