Wednesday, February 25, 2009

Readers' Ambient

Scamp readers submitted over 100 Ambient ideas, here are some of my favourites. Just click on the pic if you need to make any of them bigger.

Ouch. By Stefan & Mark



Nice twist. By Rick & Barney


On a more serious note. By Javier


Fran & Chris placed these stickers in cookware shops throughout London. They say. Anyway, nice first use of the baking pan as a medium.


I think I may have seen this before. And I'm not too sure of the ethics of promoting anti-cellulite products, given that they apparently don't work. But it's a clever idea. By Cat


Front

Back


This student stuck a cutout of himself against the glass front doors of ad agencies he wanted to work at. Good wheeze. By Matthew

So... whaddaya think?

62 comments:

Anonymous said...

the chicken one is a good thought provoker but i think the winner is dulux for it's blind simplicity. that london dungeon one is horrific.

Anonymous said...

For me the Dulux and the RSPCA chicken were the ones that stood out for me. Simple, show a truth and dead cheap and easy to do.

Don't think either would necessarily get into the metro/Londonpaper so for the guy in the previous post - neither of these ideas revolve around London.

Ben and James said...

Chicken ambient is great. Dry paint ambient has been done more times than Jenna Jameson.

Anonymous said...

i love it, that gives me a few ideas spinning off from, them. Thanks all!

Anonymous said...

shitty student nonsense.
Now lets get on with some proper ads.

Anonymous said...

the student cut out is genius.

Anonymous said...

Scamp, the RSPCA baking tray ad was also shortlisted at the Campaign Big Awards.

Integral said...

Some good work here.

I love the first and final examples, really clever.

I do hope the subservient graduate got a job for all his hard work.

Some of the others don't really work for me, but what the hell do I know?

underground nerd said...

I like Matthews idea but it was done in 2005, at least!

http://wklondon.typepad.com/welcome_to_optimism/2005/09/trying_to_get_i.html

Oh dear

Anonymous said...

The last one has been done by some foreign team who got a placement at Weiden and Kennedy (posted on their blog few months back).

Dry paint is a nice twist. Chicken one is a bit 'meh'. Anti-Cellulite a pointless brand to start with. London Dungeon wouldn't run.

Anonymous said...

I need a nice big baking tray like the one with the chicken sticker on it, then an extra well-fattened chicken to put in it. Yum!

Anonymous said...

too easy.

Anonymous said...

I wouldn't give matthew the time of day, never mind a placement.
He's used an exclamation mark instead of a question mark. So I'm guessing he's no copywriter.
And the the upper and lower case sans serif he's used sucks. So I'm guessing that side of his game's not there either.

Anonymous said...

That students website is a carbon copy of this... done four years ago.

http://www.subservientchicken.com/

Liam said...

The Student sticker on the window was done by Fabian and Ida at W+K, they got a job from it i think, and are now the placement team there.

The Nivea idea was done for a sofa by Nivea, part of the sofa was smooth, other half with buttons.

Do like the dry paint one though

Anonymous said...

The DRY PAINT one has been stolen from the book 'Hey Whipples Squeeze This' - a book every creative must have read.

maybe you should give this one the carling iPint award for ripping off other peoples ideas.

Scamp said...

What page in Hey Whipple?

Anonymous said...

Bet Matthew loves you Scamp.

You've just highlighted to the entire industry he's ripped off two ideas.

Anonymous said...

the nivea has been done the same for clarasil as well. Its also kinda like this one
http://www.coloribus.com/paedia/prints/2008/08/29/203925/

Anonymous said...

As we've all seen a few of these before can you replace them with some of the other 100?

Anonymous said...

seems they have all been ripped off apart from the bench - bloody students.

Anonymous said...

Logic cock-up.
If the chicken ad was for battery eggs I'd agree.
However, even the most squalid roasting chicken gets more space than that..... even if they're jammed in a barn.
And here we're not talking to battery egg buyers, we are talking to roast chicken fans.

Jon said...

Scamp,
Aren't you a bit concerned that you hadn't noticed most of these are complete rip-offs? How had you not heard this is how Ida & Fabian got into Wieden's?!?! More concerning for me is the creatives out there who think they can get away with copying an already used idea. Bodes well for me though. Obviously there aren't that many creative creatives out there challenging me for my future job.

Scamp said...

Woah there.

First of all, I'm sorry I didn't know the Ida & Fabian story. I don't know everything, you know!

And nor, in all probability, did this student.

So don't be so quick to accuse people of ripping off. We all come up with ideas, all the time, that we later find out have already been done. It's normal. And it's not the same thing as ripping off.

Still waiting for someone to tell me where exactly in Hey Whipple the Dry Paint idea is. I can't find it.

Anonymous said...

re 5.05pm

Erm thats not logic cock up, that is nit-picking! Now, I'm not being bitchy, I'm being nice, so I feel I can remain anonymous, but you should atleast have the decency to put your name to a bitchy remark, did you send any work in to scamp. No thought not. The guys who did all of this work, knew people like you would pass crass comments, but they still sent their work in, and good for them.

Philip and Wayne (www.wbpb.co.uk) said...

Page 58 in Mr Whipple, good sir..

pete said...

Looks like the Dry Paint reference is on page 58 of "Whipple." I remembered it being in there, but didn't see it in my copy either. Perhaps they edited it out of earlier editions then put it back into later ones.

It's a small mention in the book, so I can see how it could stick in someone's subconscious without them realizing it had been done, though I don't disagree that they should have known better.

http://books.google.com/books?id=p36ErrGRq88C&pg=PA58&lpg=PA58&dq=luke+sulllivan+%22dry+paint%22&source=bl&ots=3bY77TiWWj&sig=WGRtRm9MUFpE8i0zzHgNoQpPdpI&hl=en&ei=ZtGlScTbBsSJmQeA592_BQ&sa=X&oi=book_result&resnum=1&ct=result#PPA58,M1

Matthew said...

Hello all,

No I wasn't aware of Fabian and Ida as I was still in high school at the time they did it.

The "subservient" site was created purposely as I applied for work experience at Crispin Porter and Bogusky the agency behind the original chicken concept, imitation is the best form of flattery as they say, plus I enjoyed creating it and testing my knowledge. I kept it up for fun as it still gets a couple hundred hits a day.

I've temporarily changed it for now to skip to the portfolio.

Anonymous said...

surely the best ambient piece ever was the thing submitted by the creative team to the ambient jury of the d&ad years ago using the ambience of the d&ad ambient judging situation directed at the ambient judges themselves. did i just blow your mind? very meta.

and for fans of the late great kirsty maccoll the bench in soho square dedicated to her memory is the best ambient thing ever.

it's what floats one's boat really.

Anonymous said...

Scamp

its on page 50. about half way down.

Anonymous said...

scamp I think I saw it in the ambient chapter in "hey whipple..." Im sure it's there...

Anonymous said...

I think the london dungeon bench and rspca chicken tray are the most interesting concepts.

Anonymous said...

i think i have an older edition which is why i said page 50. there isn't an ambient section in mine. i bought it in 2003.

it may have been slotted in somewhere else now.

Damian said...

12 47

I did that. No one ever called it though. Actually one person did. It was an Australian student who wanted to know if it was real. Thanks all the same.

Anonymous said...

Matthew. Imitation may very well be the best form of flattery however its not as creative as coming up with an idea yourself. It seems quite a coincidence that you have the same work as the subservient chicken and yet you also just happen to have done the exact same thing as Ida and Fabien.

Anonymous said...

Surely there's better submissions than these Scamp?

Student, Chicken and Nivea are pony.

Dry Paint's the best

Matt said...

Scamp, maybe you should host the ambient competition again based around Antony Gormley's proposed use for Trafalgar's fourth plinth.

It's not often you get a queue of willing participants to stand atop a structure which is asking to fly posted.

Matthew said...

10:06 Anon

Well I made no claim it was an original idea on my website, nor do I include it in my portfolio. It's just something fun I created to entertain others; I see no harm in it. If I was to steal the idea surely I could disguise it and even better... not use the word subservient!

As for the cuts outs, surely you can agree that if two independent teams were issued with the same creative challenge they may come up with similar solutions? I was disappointed to find out has been done before but I was previously unaware.

This unawareness even affects the top agencies in our industry; http://www.guardian.co.uk/media/organgrinder/2007/oct/08/issonysplaydohbunniesada
It’s not humanly possible to be aware of every creative production in the history of the world

Anonymous said...

but matthew the whole point of being a creative is to come up with original ideas not just tweak others.

GOUT-LEGS said...

did i break the rules?

Jon said...

@Scamp: Okay, maybe the word rip-off is a bit harsh but don't you think it is our duty as creatives to find out if our ideas have already been done before doing something with them? If I came to you with my book and it had say your Levi's campaign in, what would you think?

And I'm just surprised you hadn't heard about Fabian & Ida. It was in campaign etc etc. As you're a CD, and have a pretty popular blog, I am just surprised you never heard about it.

Scamp said...

Gout-Legs - Yes.

Scamp said...

Jon - if someone showed me an ad that had already been done, I like to think I would spot it. I guess it would be pretty easy if it was one of my own campaigns, as per your Levis example.

But as Fabian & Ida's stunt was not an ad, I think I can live with myself.

Anonymous said...

A great bit of ambient/guerrilla advertising, Amnesty International do some really great stuff. It might be a silly question so all you angry bloggers out there don’t chew my neck off for asking but I was wondering is there much difference between ambient and guerrilla?

http://www.stylemag-online.net/wp-content/uploads/2008/07/amnesty.jpg

Jon said...

@Scamp: Maybe I'm not making myself clear. I'm not trying to be awkward for the sake of it, I am genuinely interested. What I am trying to establish is that if a team came to see you and in amongst their work was something you had done what would your reaction be? It doesn't matter if it was ambient or press. Are you going to congratulate them on a great campaign or wonder why they hadn't done more research on you and your work?

GOUT-LEGS said...

oops.

i'll try again...

in mathews defence, his reasons for doing the subservient idea are very relevant, and the window sticker thing has been done a million times. as has posting a lifesize copy of yourself and mailing a CD your foot. so to crucify the dude because of what a team in england did, is a bit much, considering how un-original it was when they did it.

this instant shout of 'bin dun' or 'copycat' or even 'thief' is getting boring.

however, i have to agree with some, that these can't be the best of the best?

Scamp said...

Jon, if someone showed me a piece of work that had been done before, whether by me or by someone else, I would say "nice idea but it's been done before." Does that answer your question?

Jon said...

Scamp: Just about. Some CD's are pretty scathing if they see something that has been done before because it means you haven't done your research. I guess that has rubbed off on me and so when I see something that has already been done I have a habit of shooting it down. You are obviously much more relaxed about it. Fair enough. I just think it's interesting how opinion varies.

Anonymous said...

http://finneganandwhite.carbonmade.com/projects/2060690

id like to think that this is better than some of the stuff you chose. it doesn't have that 'cheap joke' feel about it either. but you never posted it.

ah well.

Anonymous said...

re finnegan and white

you are taking the piss right?

Anonymous said...

re 3.23

I don't think Scamp picked your ambient idea because it is not very good, and thats being polite.

Has Scamp become a student blog all of a sudden... please go back to Wal's blog.

Anonymous said...

hahaha finnegan and white think that their ad is truely deep and meaningful and not jokey.

It might not be intended to be jokey, but it fucking is.

Maybe not as jokey as the rest of your work.

Anonymous said...

I don't get your idea finnegan.

Luke and Wilf said...

To the lad that had the idea similar to Ida & Fabien. Yes, you may not have been around at the time of the original, but most wannabe creatives have heard of their story.

Although, of interest, how are you doing since your graduation?

Clint said...

Finnegan, really, you really shouldn’t have suggested that, it’s in a whole different league, you should check out the Guerrilla book, because that is the work you should inspire towards. Your idea isn’t very breathtaking or striking, also it should be relevant to where it is placed. I am all for being controversial and daring, but as for the idea of using graves and memorial walls isn’t very tasteful. It’s good to be different but not rude. So maybe look at it in another angle. Maybe see it from the troubled person side, or maybe what they left behind, or maybe its all about “what if you helped”, what would that person have become if you saved them.

Anonymous said...

yeah i take your advice on board. if you don't think the ad is good, fine. but i still think it works.

it's definatly not the best ad there, but studenty? i don't know, i am a graduate though, so maybe. but we all have to start somewhere, right? i guess being new to the business is my excuse.

but what's 5:42's excuse?

Anonymous said...

On the one hand, fair play to Finnegan & White for having the balls to share their portfolio with the rest of us - but on the other hand... WHAT ON EARTH WERE YOU THINKING?!? Sweet Jesus...

Anonymous said...

and cheers clint, i'll think about what you said. we're working on our book now, i think and hope we've come a way forward since we did that anyway.

Anonymous said...

Why do so many creatives all have such skinny legs?

Anonymous said...

@1:35

That is the funniest thing I have read all day - nice one!

Rupert James said...

And I thought Thai Airways had deep-seated problems.

http://thehumanwrycorporation.blogspot.com/2008/08/hard-as-concrete.html

Alexandra said...

The Student is brilliant!