Thursday, February 05, 2009

ComputerTan - Free Desktop Tanning App




I'm not going to tell you what this is, because that would spoil it.

It's good though.

After you've watched the film, the website is here.

46 comments:

Anonymous said...

Trouble is, the spoof ad is done in such a clunky way, that I knew after about 5 secs it would be a wind-up. Or the last thing you'd get was a 'compu-tan'.
Now, if it had been done really convincingly, and suckered me in, then wow, hats off.
A nice idea though.

Anonymous said...

Couldn't they have just done a 25x4.

Anonymous said...

You can tell it miles off that it's going to be a spoof, so not really that impressed.

Good targetting though.

Anonymous said...

Seen it on ben's blog haven't a clue what the real product is so fair play to 'em.

Anonymous said...

It's very self-indulgent. The twist is expected and not rewarding enough. Sorry.

Dan said...

I think it's nicely put together, but by christ it goes on a bit - and is it really entertaining enough to keep you watching all the way through to the free trial? Probably not. I'd rather compare a meerkat, to be honest.

Anonymous said...

Dan - did you think it was real?

Anonymous said...

i think it's brilliant.
it's subtle in its delivery but thats the point not?
different for the charity sector so hats off.

BUS DRIVER said...

And!!! it's Mccann bloody Ericcson again so perhaps fair play to you scamp for moving them on your chart.

Anonymous said...

I liked the idea but felt let down at the end.

When it used my webcam I thought it would make my face look really old or burned to fuck, or something else totally sweet. Just saw some doctors pics of scabs - meh.

Anonymous said...

jesus, you lot are so hard to empress, your like the fucking oscar panel or something. Its a great little viral. Fun, and imagine how many essex birds working in canary wharf will fall for this. Great work! who is it from Scamp?

Anonymous said...

Really like it.

To be honest the sort of people dumb enough to use sunbeds are the gullible types who are gonna believe you could get a tan from your computer screen - and probably spend their days watching infomercials like this.

Very clever.

Anonymous said...

I think it actually works. I'm sure I'm slightly darker.

Anonymous said...

I wonder if people will get to the point as it takes such a long time. Nicely put together though. Does the execution eat the idea? Great cause. Do something less boring and stop wasting your life trying to tan. You look great already. Don't give in to the media beast.

mauroman said...

I think one can judge the value of this idea only after a visit to the site ComputerTan.com.

I think it works. It's a smart idea, perfect for the target. Maybe not so perfect for Cannes-award-seekers.

Anonymous said...

too long to get to the point.

cannes will like it though.

Dan said...

3.09 - no, though that possibly wasn't clear. My point was that only if you get all the way through to the free trial do you get the reveal - and I don't think the content's really engaging enough to warrant that. It's 95% 'gag' and 5% pay-off, which seems an odd balance to me.
Presumably, the argument is that it works best when people believe it is real, and are genuinely suckered in by the idea, and then genuinely shocked by the cancer message. Or, to put it another way, it's targeted at really, really stupid people. It's counter-evolution, that's what it is.

Anonymous said...

Been done before here:

http://www.youtube.com/watch?v=Qn8buJ_curw


well not really but some cunt always posts up something saying it's been done before

Anonymous said...

re 3.23 anon


you liddle tinker.....you mcanns lot can't fool us that easily.

Nic said...

Agreed - anybody who thinks they can actually get a tan from their PC isn't going to spot that it's a spoof. Anything that raises awareness about the dangers of exposure to UV and skin cancer is good in my book. Well done.

Anonymous said...

How can anyone think this is real? Are you all utter fucking idiots? Hey, I've got a screen saver that's a mirror so you can see yourself in the mirror. Do you want me to send it to you? So you can see your stupid faces.

Anonymous said...

Sorry for changing this subject, but does anybody else have a view about the importance given to a complete non-story on the front of Campaign. Who gives a black pencil if Silburn is "thinking" about taking a job at TBWA shite. What next...Trevor is thinking of having his hair relaxed.. just do it! stop thinkiing about it, and then and only then will it be front page news...and now i can breathe!

Anonymous said...

the 95% gag bit is what makes the 5% work.
it's just a big cock tease, and the bigger the tease, the better the money shot.

and she's really sexy.

Anonymous said...

Informercials are a bit done. but the idea is still nice.

HANNA said...

I LIDE THE HANNA JASMIN "TV PRESENTER". LIKE WHO???

Anonymous said...

Don't get why they make you scan your face. Drags it out a bit and then doesn't even use the pic.

Fun idea though. I knew it would be a spoof (thought maybe for a holiday somewhere sunny) but I was still curious to see what it would be for. It doesn't have to fool you to be enjoyable.

Anonymous said...

i think it's very clever, i like the reveal at the end too.

Proof that McCanns ain't shit like they were before

Rocker Man said...

Yep - I reckon that works. There's enough going on there for people to want to push it on to mates.

The crosstrack version I saw today on one of those new tube station projectors doesn't do the same job though. Strange media choice?

Oh - and 4.57. There are still people out there who are stupid enough to think Bill Gates will give them $10 for sending an idiot email on. So - yes - I reckon some people will fall for it. Probably the same people who use Factor Zero "professional tanning oil". Your mirror would come in handy for tanning that tricky bit under the chin....

Anonymous said...

Nice. Next.

GOUT-LEGS said...

Tbh

It's pretty good. Not many people on here will be fooled by it. Just like when we all look at films and know how the cgi was done. (thanks framestore for killing my belief)
But then we're not golden chav's. Are we?

kiki said...

If they had done a JML style ad this could have worked.

As it is it looks too good and runs at over a minute long which brings it into the "this is obviously a spoof its too long to be an ad territory" people aren't that stupid. Only brands with too much money can afford to run ads in minutes rather than seconds.

My verdit good idea - could have done much, much better with more development...

dave said...

What a convoluted piece of crap. All of that to show a bunch of seen before skin cancers. I've seen worse on my mother's arse. I feel robbed and I'm never going to get back that time again.

Same sort of nonsense as this:

http://www.pomegranatephone.com/

Anonymous said...

I'm surprised that this has escaped a real mauling on this blog. Its clunky, obvious, waaaay too slow in getting to the point and not very entertaining.

Also, the strategy seems a bit wonky. Its not that people dont know that UV is bad for them, but that the fear doesnt outweigh the perceived positives of tannning. People need to know how likely they are to develop skin cancer or how many people it affects to make the issue feel pertinent to them. Check out the Dark Side of Tanning cmapaign from Australia (http://www.youtube.com/watch?v=hnLDOE-zq0s) its not amazing but much more persuasive.

Anonymous said...

It's a nice online idea, but I still don't know who it is for. Pointless which is to be expected if it's from McCann's I suppose.

Anonymous said...

i liked it. At least it sucked me in by not using shock tactics straight up. I think it's a nice departure for this category.

I think there's enough idiots in the world to believe they can get a computer tan. Not everyone is as highly evolved as us boffins in advertising.

Anonymous said...

I got bored - could someone tell me what was the point?

Anonymous said...

Brilliant. As someone mentioned before, the type of people that use sunbeds (superficial, generally not the sharpest tools) are likely to fall for it, therefore won't expect the gag so yes it works and is v. effective.

GOUT-LEGS said...

1:35 AM

i like it when people like you post, just so i can point out how wrong you are.

things like this work with the target because..
1. i reckon most of them don't realise you can get skin cancer from a sunbed.
2. telling these people they'll die from cancer if they don't stop smoking will never stop them smoking, making them feel stupid does.

it sometimes helps to think like the target when you judge a bit of work. i had to crit some pampers work once. i shit myself and started drawing with the overflow, it was very useful.

Anonymous said...

could have made better use of webcam - should have fucked my face up...bit obvious too. sorry

Anonymous said...

Wow! A spoof infomercial! What a unique idea!

I'm sorry, but this is so badly done, so clunky, takes far too long and with no reward or impact at the end.

And I just love the token iPhone application.

Nick said...

Terrible ad.

Obviously a spoof and not engaging and funny enough for you to go through the lenghtly process of getting to the point.

Anonymous said...

Saw a video on the Tube supporting the website.

Integral said...

Oh wow. Another fucking spoof website.

THAT'S original.

Plus it put me off my lunch. I feel a Bale-esque rant coming on.

Football Rumours said...

That was good? Honestly? What was I missing?

Anonymous said...

Original Idea?
I found these older examples in just 10 mins...

http://www.bodybronzing.co.uk/freetan.php

http://home.wanadoo.nl/flash5/sunnysite/movie1.html

http://www.mystique.net/cybertan.htm

Scamp said...

They are examples of computer tan, yes.

But what no one had done before was take that concept and use it in the service of a skin cancer charity.

I hope.