Creatives: Kit Dayaram & Tom Spicer
Director: Chris Palmer
I hope this one can be judged as an ad, without the whole originality/non-consultation hoo-ha thrown up by the last one.
And judging it as an ad, it's pretty damn good. The country-house murder scenario is pulled off with aplomb. The bit where the ***SPOILERS changes are revealed END SPOILERS*** is genuinely intriguing. And crucially, it passes the 'do I want to watch that again?' test.
My only gripe is that surely they could have cut one of those supers at the end.
However, as with all sequels, there's one burning question we need to answer: is it Godfather 2, or City Slickers 2?
Guinness 'Horses' or Cadbury 'Trucks'?
I reckon it's Sony 'Paint'. Which was slightly less good than Sony 'Balls'... but still ended up being one of the ads of the year.