Tuesday, October 28, 2008

The First Christmas Ad Of The Year Has Arrived (And It's Actually Good)

I've reported before on the alarming news that CHI have begun to make good adverts, like Drench and 'Tide'.

But now they've only gone and made a good advert for Argos. (Not on YouTube yet. Click here to see it.)

That, my friends, ain't easy. Especially considering it's the fucking Christmas ad, for God's sake.

Maybe I'm a sucker for the Hammer. But that isn't the only reason I like it. I'm also a sucker for solid product benefits ("we're a straightforward place to shop") delivered with solid entertainment.

It's no Gorilla or Snowplough.

But lest we forget, this is what the Argos christmas ad used to be like...

67 comments:

Anonymous said...

Is this the one that rips off ROWAN ATKINSON in LOVE ACTUALLY?

The man who does the lengthy gift wraping process?

Anonymous said...

I had that casette player, well my sister did, but I used it!!!

Holly said...

"And it's actually good"? Is that a pun on the fact that this ad really rips off Love Actually?

It's absolutely cringeworthy. It would be a good ad, had it not been ripped or if you'd never seen Love Actually, but as it is, I groaned, hit my forehead and chalked up another blow to our "creative" industry in the public's minds.

Seriously, what do the "ideas people" behind these ads get paid for? They're glorified researchers, raiding the internet and popular culture for ideas to rip. Interns could do that.

Bentos said...

Clearly it's 'inspired by the Rowan Atkinson scene from Love Actually.

Yet it is STILL a good ad.

Kudos.

Holly said...

Oh, and while we're on the subject of rip-offs, the current Mighty Boosh tour features a bit in response to the recent Sugar Puffs ad ripping off the Boosh:

The crew brought onstage a replica of the Honey Monster and blew his head off with a giant hairdryer. Tony Harrison then proceeded to make love to the head, while shouting "Take it like you take other people's ideas, you plagiarising yellow wanker!". Well said.

Anonymous said...

Nevertheless, it's still a huge improvement for Argos.

Anonymous said...

I think it sucks.

I'd rather have a team of sales assistants doing up my prezzies with MC Hammer blaring in the background, than sitting in dreary argos waiting for my number to come up, running to 'collection point A' and then some spotty teenager telling me my item is 'actually' out of stock and i will need to 'actually' queue again to get my 'actual' refund.

Humbug.

Ronnie Blogsville said...

I had that cassette player too, it had a mic that you could record on to, and me and my mate would record ourselves hosting a pretend radio show.

I'm so cool.

PH said...

If that's going to be one of the best this Christmas then we're all doomed. Doomed I tell ye.

Anonymous said...

Argos is a disgusting prole-hole, packed with mouth-breathers, chavs and spotty rapists.

I prefer the MC Hammer wrapping peopleto the ghastly shit of Argos.

Anonymous said...

Scamp,

It's not very good is it.
I think you're trying too hard to get a job at CHI.

Anonymous said...

don't shop for shit, argos shit.

Anonymous said...

'mouth breathers'

Never have two words said so much.

Beautiful.

Anonymous said...

It's shit but this will blow your mind:

http://bl104w.blu104.mail.live.com/mail/mail.aspx?&n=430319461

Anonymous said...

ops wrong link. This is great:

http://www.youtube.com/watch?v=Qq8Uc5BFogE&eurl=http://andrewsullivan.theatlantic.com/

Anonymous said...

it's a funny ad, but slagging off the competition never works for me. i actually felt like going to the place in the ad and not argos.

Anonymous said...

that ad is a bit off strategy, innit?

argos didn't make a point for why you should visit them and not some other cheap place, they made a point out of saying "don't go somewhere else." is that really the best a CMO can say about his own place? (in this case perhaps but you get my point, yes?)

and then: I saw that ad last night and thought that actually these elaborately wrapping guys were quite whimsical and entertaining to watch. I almost wanted to go to that place just because they were so fanatical about christmas (and hey, that ain't all that bad when they're wrapping the junk up for you). the implication may be they are obnoxious or expensive but that wasn't exactly clearly communicated.

yes, thumbs up to CHI for effort. I'm glad they try and didn't fall into old traps. but it's not brilliant just yet.

Ferris said...

That Fisher Price tape recorder was the best thing EVER. So robust, mine lasted a good 10 years. I used to record everything - conversations, audio from films...then I used to listen to them over and over again and giggle like the child I was.

Anonymous said...

Oh Euan. I still love you. Simon x

Adam said...

I agree with Anon 4:08, I'd love to go to the over the top place, my wrapping skills are worse than MC Hammer's and that's saying something. I'd take the first place any day over Argos dropping my good down a conveyor belt and shouting a automated number at me.

Anonymous said...

Agree with 4:08, to begin with thought it was about a store being passionate about xmas.
Whereas Argos is the most soulless bland store in town

Anonymous said...

Anon 3.41

True.

That's brilliant. Never saw it coming.

Anonymous said...

I can't admire something that is such a blatant Rip-off. I guess that's what makes me a 'creative'.

Ben said...

Scamp,

I'm sure someone's told you your blog was mentioned in the Media Guardian today regarding the ipint theft.

If not, allow me.

Anonymous said...

You know what - this is a pretty good ad. I accept that it doesn't actually give you a reason to believe anything meaningful about Argos, But who gives a shit? They don't have anything meaningful to say except they are cheap and nasty and you just might save a few quid instead of having some knob farting around you. But hey, screw effective targeting, this is a creative blog, not a planning blog. Also, the prole-hole mouth-breathing cunt that made that comment about prole-hole mouth-breathing cunts is talking out of his or her rancid fuck hole. I live in a fucking palace but if I need a new iron then you know what - I'm not heading to Harrods. And as far as this ad being ripped off from Love Actually then so fucking what - this is advertising dick-heads and originality isn't that high on the shitting agenda. And guess what - Love Actually was a pile of toss anyway. God you people are so fucking stupid.

Anonymous said...

actually... you just described pretty effectively why this is bad and not good planning. it can't find anything positive to say about the place? that is an epic fail for any planner worth his salt. not being able to say anything good about yourself and only trashing the opposition is why john mccain is losing. as far as 'save money' is concerned - it doesn't even communicate that clearly. it's confusing, it's bad.

Anonymous said...

Hey - you're right. But welcome to the death of consumerism mother-fucker.

Anonymous said...

For some reasons, I love the line they play while you are shopping in Argos. "Don't shop it, Argos it." Especially the woman's voice, I made me laugh.

G

Anonymous said...

Sorry that I have to say, I don't agree with 4.08

Well. buy Christmas present is frustrating, can you imaging the crowds? It pisses me off all the time.

I think the new Argos ad is not brilliant, but amusing enough to make me smile and remember it. Cuz you can always get a big bargain in Argos's x'mas sale.

G

Anonymous said...

it's much easier to ride the negative of someone else than the positive of your own place.
in fact it's lazy.
maybe the team (planners and creatives) didn't have time to come up with something more original (nationwide/natwest and every other 'we're not like that' brand) or something better.
piss poor.
compare it to the buoyancy of hear come the girls last year and then you'll realise how mediocre it is.

Anonymous said...

It's stolen from Love Actually. I hope they hand back their pencils, glass cuboids, wood mounted metallic arrows and other ghastly shiny objects. The theiving cunts.

Anonymous said...

20 seconds-plus of showing us what the product being advertised is not: then what do get as a benefit - woman walking into store and getting a catalogue.
Not having actually seen Love Actually, I thought this ad was about the lengths Argos go to, to make the customer happy. As Bob Dylan said: '....negativity don't pull you through.'

Anonymous said...

Where is the super wrapping shop?

I want to go there and avoid anon 10.40 and his mouth-breathing ilk. Darling, if you're willing to slum it in Argos for anything, you're scum, plain and simple. Now could I have your number please? My cleaner has just returned to Poland and I hear your mum's free.

Anonymous said...

Drench was really crap as well.

Anonymous said...

arse-breathers

Scamp said...

To people who say "I don't like this ad because I don't like Argos" - you're being silly. Judge the ad not the product.

To people who say "I don't like ads that slag off the competition" - do you like 'Labour isn't working'?

Anonymous said...

Beatles or Rolling Stones? Oasis or Blur? Pearl Jam or Nirvana? Boyzone or West Life? Coca-Cola or Pepsi? Apple or Microsoft?

Anonymous said...

There were two things worth considering when analysing this ad:

1. The client's image visibly improved (good point, Simon, it doesn't matter who the client is).

2. It is the Christmas ad! Which is by default a subject that ships with the client's desperate wish to be as commercial as possible.

I almost understand planners complaining about creatives' lack of basic logic.

Anonymous said...

Scamp or Dave Trott?

Anonymous said...

Scamp - who was the team that did the AD for Barclays over there at BBH - it is great!

Anonymous said...

what a fucking bore you have become Scamp, if this is considered 'good', what do you consider bad?

Anonymous said...

the barclays ad is good, but a bit like the visa ad no? life flows...

j said...

how is the argos ad good? They spend 25seconds telling us Argos don't do 'that'. And we only found out in the last 3 seconds it's argos.

I thought it was for Debenhams and BHS and said to myself... "I want a bit of that".

Scamp said...

What's truly boring is to slag off every single ad.

I try to write sometimes about ads I think are good, sometimes about ads I think are bad.

Don't agree with my judgement? Hardly surprising. It's a subjective business.

It seems many commenters don't like the Argos ad. But we have to view that through the prism of the weird tendency towards over-negativity in blog comments.

Around one-third of commenters didn't like 'Gorilla' when I first posted it on Scamp. Others weren't sure if it was good or not.

Come on, anonymous commenters. Raise your game.

Anonymous said...

scamp

labour isn't working was political advertising.
famous for it's negativity.
supermarket ads don't have a long history of vitriol, especially at xmas, as far as i'm aware.

it's still poo

Anonymous said...

J, you're obviously very stressed. That wonderful Gorilla ad has been a very good example many times. Let's use it again: when exactly does it reveal the product? Is it at the beginning? And how many seconds does it reveal the product? Out of how many seconds? Ok, I get it, we're all stupid. When you advertise THAT thing, it is clearly recommended that you should begin, continue and end with THAT thing. Damn useless to even hire an advertising agency I guess.

Anonymous said...

And about the negativity Simon was talking about: I understood most of us are creatives around here. And it is clear that not everybody is a CD. So most of us are among the ones that not rarely have to present a creative idea to the CD. Imagine your CD being as negative as you are. About ANYTHING you do. Actually I wish you all that experience, at least one month. Or are you all genius people that always come up with incredibly high standard ideas? I'm afraid the London advertising market doesn't prove it. Perhaps all your briefs come from China and all your fantastic ads end up back there...

Really now, if you can't find any reason to enjoy anything, have you considered suicide? Maybe you should.

Less computing, more human interaction.

j said...

anon 11:22am don't make me come over and hit you with your condescending comparison of the argos ad and cadbury's gorilla.

Anonymous said...

Foreseeable aggressive reaction. Booooooooring, J. You're really stressed. Seriously, I'm worried.

Anonymous said...

The bottom line is that this ad is pants. Let's be honest.

Anonymous said...

Yep, honesty suddenly turned into agreeing with anon. 24235578979 on his/her negative opinion.

Anonymous said...

Erm, no. It's just not very good. Fact.

Anonymous said...

I like it quite. I'm not sure I think the idea is inspired but I thought the use of the soundtrack was. I also thought it was well cast. The wrapping fellows were good in their roles as was the shopper who reminds me a bit of the girl in the terminator movies. I'd have liked it a wee bit more if the idea hadn't already been out in the world, but not that much more. I think it does manage to sprinkle a bit of positive on a big argos negative and its well-doneness probably reflects positively on argos products. It might not be great but it's certainly not shit either.

Anonymous said...

At least you didn't sit on the fence eh.

Anonymous said...

To people who say "I don't like ads that slag off the competition" - do you like 'Labour isn't working'?

different argument. the tories tried to come to power because of mistakes labour had made. argos hasn't exactly set up shop because the other guys suck so bad. they just want another piece of the pie.

Anonymous said...

Having people choose a different piece of the pie or a different pie is something you can actually introduce the same way. So no, not a different argument. Try to see things from above, you're too involved and too sentimental. Less tabloids, more BBC.

Anonymous said...

I love that Scamp sticks his neck out and offers up an instant un-jaundiced opinion on ads as soon as they are out.

I don't always agree with him but I really admire him for standing by his convictions. Aferall, that's what creative directors are paid for isn't it?.

I saw the new Barclaycard 'water slide' ad the other night. I'm sure modestly will prevent Scamp from sticking it up as a thread, but in my opinion its utter perfection. Best ad of the year easily. I'd give a nut have on my reel.

Anonymous said...

i really liked the water slide ad when i saw it but when i was describing it only 20 minutes later i couldn't for the life of me think what it could have been for. It smacked of an idea a team had tried to sell a few times and finally got off the drawing board for a pretty random client...

Anonymous said...

To the ones that are able to gracefully wear a smile when all the others wear a gun, here's a little gift: http://videos.myspace.com/index.cfm?fuseaction=vids.individual&VideoID=26297600

Naturals always fit.

Integral said...

No wonder you chaps are all so stressed. You seem to have a rather negative mindset.

Here, looka. Some funny cats: http://tinyurl.com/26yd92

Anonymous said...

thank god, Integral. I was "beginning" to feel lonely. See, guys? There still are people who understand some things about this life. Worry less, dance more.

Anonymous said...

Who cares about a fucking Argos ad anyway?

None of the above really give a shit. They're just bored.

Come on Scamp, post something interesting, you dull old sod.

Anonymous said...

HEY HEY HEY ! 11:34

How offensive you use China as an example? At least we got a gold lion in Cannes last year. People have their own opinion to say it out loud. Ads are made for consumers, not for CDs. If an ad that only CDs think is good, and everybody else in the world think hate it, shouldn't you consider yourself being wrong? Next time when you can't give a good reason to kill an ad, please don't just show off how powerful you are. In fact, i am sure you are not a good one, if you are a CD.
(Anyways, I do like this ad. )

G

Anonymous said...

6:52, it was not meant to be offensive for China in any way, really sorry if that's how you got it, I was only using China as an example of far-off territory where all the supposedly good ads of these negative brains around here go.

And going further, you gave an example of an ad obtaining general dislike. I'm ok with that. That general dislike becomes questionable when it comes as feedback for EVERY SINGLE AD, as it lately happens on this blog.

Anonymous said...

I don't know why everyone is making out these guys in the shop are great and would buy their presents there. I couldn't think of anything worse than shopping and sales assistants taking ages to sort out your purchase. You just want to buy it and get out.

I think the ad is great.

Anonymous said...

this ad is neither rubbish nor genius it is just very ordinary i really cant understand why people are getting their knickers in a twist about it. now have you seen the Obaha whatsup ad now there is something to talk about

Anonymous said...

I much prefer the old argos ad. Well cosy.