Wednesday, October 01, 2008

The Ad Blog Charts For Q3 2008

Here are the world's most popular ad blogs, as measured by traffic rankings from Alexa.

Top 25 Ad Blogs (world
1     (1) Ads Of The World 9,561
2     (2)AdRants20,122
3     (4)Adland45,268
4     (6)Adverbox53,169
5     (new)Creativity55,077
6     (8)AdFreak61,570
7     (5)Coloribus61,751
8     (7)Advertising/Design Goodness  68,983
9     (9)Adverblog71,732
10   (10)Bannerblog78,281
11   (12)Logic + Emotion111,232
12   (11)Copyranter115,783
13   (13)AdPulp123,110
14   (new)Ad Forum 126,470
15   (3)The Inspiration Room Daily135,391
16   (14)ViralBlog169,483
17   (new)Best Ads On TV181,003
18   (15)Jaffe Juice274,786
19   (20)Scamp285,912
20   (18)Crackunit312,842
21   (24)Behind The Buzz324,282
22   (17)AdScam328,713
23   (21) Make The Logo Bigger    330,415
24   (23)Experience Curve378,548
25   (22)BrandFlakes for Breakfast384,844

Top 10 UK Ad Blogs (world
1   (2)Scamp285,912
2   (1)Crackunit312,842
3   (3)Behind The Buzz324,282
4   (4)Only Dead Fish417,721
5   (6)Spinning Around422,405
6   (re-)Rubbishcorp442,513
7   (8) Interactive Marketing Trends528,482
8   (7)Welcome To Optimism    533,911
9   (5)Adliterate736,585
10 (10)TV's Worst Adverts737,203

For those new to this chart, it’s based on rankings published by web metrics company Alexa, which measures visits by users who have the Alexa toolbar installed. As that’s mostly bloggers and techies, the chart is probably biased towards blogs which are popular with other bloggers, or tech-heads.

The definition of what is a blog as opposed to a website is becoming blurred. Some of the sites above are commercial ad archives, or the online versions of news-stand ad mags, which I'm now including for the first time. As long as the content is updated dailyish, and the blog portion of the site is separately measurable, I don't see why they shouldn't be in here.

Some people find the chart boring, others say it helps them discover new things. Me, I've just always loved charts. As a kid, I pored over the pop charts, and football league tables. That doesn't make me a geek, does it?

An ↑ means a blog's traffic has gone up by 15% or more in the last quarter, and a ↓ means it's gone down 15%.

UK means UK-based. Ad blog means ad blogs not marketing or PR blogs. I'm only counting English language blogs.

If I've missed anyone out, please tell me and I'll put them in next time.


Anonymous said...

This has excited everyone...

Anonymous said...

Creative and anorak
bet you used to paint Subbuteo players too

Scamp said...

No, Dungeons & Dragons figures...

Anonymous said...

gotta be honest i was actually surprised not to see good ol wal's blog up there in the UK chart.

Scamp said...

Wal's blog is getting pretty good traffic. It isn't in the Top 10, but would be in a Top 20 if I did one.

faris said...

my lexa rank sucks. sigh. damn alexa how can i charm thee and make thee love me?

Anonymous said...

I love the way it's referred to as 'wal's blog'. Just because Jai is Wal's copywriter for this year until he gets another one and refuses to leave behind his own old ad's, doesn't mean he shouldn't get a mention.

JAI. I love you brother.

Paul H. Colman said...

Can I just confirm that I'm still not blogging, for now.

George Parker said...

Don't be upset... The Alexa rankings are widely regarded as a fucking joke. You have to have the Alexa toolbar installed to be counted. And why the fuck would you want to do that? The only true measure of how popular your blog is, is by the number of page views you get every day. Everything else is SHITE. I also measure the popularity of AdScam by the number of comments I get on every post. By these metrics (I hate that fucking word) AdScam is a very successful blog. Anyway, I enjoy writing it... And that's all that fucking counts. Time for a drink. Cheers/George

Anonymous said...

You can't use Alexa rankings like that... by that measure Tribble Agency would be somewhere in the middle of that list..

It's way to subjected to be gamed. I can modify anyone's rankings there all the way to the top 600 or so...

Anonymous said...

Nice one Scamp.

I am going to check out the 285,9121 websites that are above yours and report back.

Anonymous said...

Yup, they are slightly better.

Scamp said...

Maybe they are. But they're not UK ad blogs, are they.

Wal said...

one day ;)

Anonymous said...

Is it just me, or have Campaign simply given up on the idea of delivering their lackluster publication on time?

Anonymous said...

The Station Master said...

anon at 2.31

that's a great film

faris said...

george - first round is on me when you are in NYC