When the ad first came out, a lot of people felt they'd seen drumming gorillas before. Or at least drumming babies (Magic FM).
I went on record to say I didn't believe Juan had lifted the idea from YouTube.
But I was wrong.
Jury gossip reveals he originally presented the idea in the form of a YouTube clip.
Not only that, but he had previously presented it to Cinzano (in Argentina), who didn't bite.
Please please please let's not have the originality debate again.
I want to make a different point here: NEVER FORGET THAT YOUR BOTTOM DRAWER IS YOUR BIGGEST ASSET.
Have an efficient filing system for your rejected work, because a lot of briefs come up time and time again (this product is simple to use, this product is inexpensive, or in the case of Cadbury's - this product will make you happy).
And have an efficient storage area for funny photos, YouTube clips, news articles - things that one day you may be able to make into an ad. Because as someone once said, "the worst time to be looking for an idea is when you actually need one."