Friday, February 15, 2008

Friday Poll - What Do You Think Of Our Trade Rag?

Every industry has a trade magazine, and ours is no exception.

But what do you really think of the publication that - this week alone - has brought us such unforgettable headlines as:

"Six line up to pitch for N&P [that's the Norwich & Peterborough Building Society] media task"

and

"The Cello Group has rebranded its Response Communications divisions as the Tangible Group"

Do you find it's an essential read - eagerly devouring every page... even the media bits?

A thoroughly shoddy publication, not even fit for wiping your bottom on because the paper's too hard and shiny?

Or is the truth somewhere in the middle.

What do you think of it? The comment section is below; also you can vote in the poll, top right hand corner of your screen.

77 comments:

Borat said...

Bias bias bias

Anonymous said...

I used to eagerly read the thing from cover to cover, getting more and more disappointed as I went through it - it never lives up to expectations. It's sister publication 'Marketing' is a better read.

The other thing I can't stand about it is the format - both the size of the darned thing, and the layout. As an advert for the industry it seems to be unbelievably behind the times on some fronts. It could definitely do with livening up - both content and execution.

Lunar BBDO said...

Will the above comment make it into 'best of the blogs'?

And when will kate moss tell us that she likes wiping her bum on something hard and shiny?

Anonymous said...

I think campaign is great. Becasue every week I get to look at a little passport sized pic of Claire Beale.

She's one hot little sex kitten.

I could read and re-read what she says all day long.

Anonymous said...

Perosnally i just read Private view, Bullmore and see who's got turkey/pick of the week, after skimming the headlines i throw it at a passing accountman. I think it should be heavier

Anonymous said...

You may knock campaign, but if I hadn't read it today I wouldn't have found out about the one day conference for 'Lucrative Multi-Channel Distribution in Financial Services'. Which is something all of us Creatives should be interested in.

With such stars as Sarah Mansfield (who is Barclaycards Payment Innovations Marketing Director) talking at the said event.

Its only £563.33 per person to attend.

Angus said...

It's losing it. One specific gripe is them copying and pasting blog posts into their publications. I read blogs on the net, I don't need to read them a second time on paper....

Anonymous said...

I’m really disappointed in Campaign, very biased with obvious grudges against certain agencies. I think very few people in the industry take it seriously anymore thanks to lazy, fickle journalism.

tom said...

I hate it. It's a venal load of shit where the content depends on whether you can get your tongue up the arris of Noel Bussey or Claire Beale or whoever. It's got nothing to say but 50 pages to say it. The diary used to be fun, now it's just desperate. That article on rip offs of cog and balls was piss-poor. Who reads the second reviewer in Private View? Maybe it's supposed to be for too many people who couldn't care less about each other.

This week's cover: Pan-Euro DM pitch? Great if you're a DM tit.
Sunday Times looks at compact format? Who gives a FUCK?
Engine buys Andrews Aldridge? BORING.
Govt bolsters adlands creative credentials? Shit, I'm a creative and that sounds fucking fucking fucking boring.
Legal and General to review...

YAWN. BORING SHIT. READ BLOGS INSTEAD. BETTER STUFF AND NOT £3.60.

Anonymous said...

Piss poor.

rjhayter said...

All the criticisms have a good point, but I still love my Thursday ritual of getting Campaign and reading it in the local Caffe Nero before going to work. I wouldn't miss it for the world.

Marketing Week said...

It's totally shit

Anonymous said...

It'll always be shit. Claire Beale is appalling (and if you've seen her in the flesh, you'll see that even in her prime she looked like the winner of the 3.15 at Chepstow). Anyone remember the Stefano Hatfield interviews? Not a word from the interviewee, but essays in solipsism that Ian Penman would die for. Violently biased, weaselly ("buying is perceived to be weak"...so you sit in on Billetts audits do you?)divisive and often atavistic, we wouldn't change the hateful, misguided rag for the world.

kate moss said...

If anyone wants to have a go at abusing my organ, they're very welcome.

Anonymous said...

Load of poo. I'm a young hopefool trying to get into the industry and everyone I meet tells me to read it like it's some kind of gospel...like an idiot i do and every week it's the same old recycled retarded bullshit, lacking any insight or imagination.

Cedric said...

When I landed on the British soil to work in advertisig I was hoping to find a proper bible in this holy ground. Unfortunately, the deception was high. Be it Campaign or Marketing or MW... They are all the same: a lack of depth, and a lot of self-contemplation (not to talk about masturbation). In my mind the only industry magazines worth their money in this country are Contagious, CR and the D&AD book.

Anonymous said...

An embarrassingly outdated format run by a bunch of two-bob journalists who know fuck all about ads. As a voice of the industry it’s really not good enough and the content is appalling.

Anonymous said...

wow. what are the chances this makes it into campaign itself. well lets see... largely by the kind of comments being made (and the way inwhich the polls aregoing) hmmmm....

gemma said...

How about 'least likely headline to appear in Campaign'.

I offer up 'agency outside London wins work' as a starter for 10...

top 15 agaency MD said...
This comment has been removed by a blog administrator.
Anonymous said...

wow. Does this mean an end to Scamp's reign as campaign's top blogger?

Anonymous said...

I’d urge agencies cut back on subscription levels of Campaign and put some pressure on Beale & co to stop writing the utter shit they do.

I’d put money on the apparent ill feeling in this blog to be a general consensus of the industry.

charlie big potatoes said...

Ooooh! Gosh! BBH have shat out another dismal BA ad! Rim them, pronto! And Fallon are now using David Dickinson as an ASDA shelf stacker! How clever! And they've used the endline 'ASDA's great'. Even cleverer! And some dismal tosspots have just started an agency called Pots and Pans! Front page agogo! And the media planning account for Dogshit Cars is up for grabs! Front page splash! And Farah thingie has just bought a pair of overpriced whore-shoes! Clear the diary! What shall we talk about round the watercooler? Is Gary Lace still fat as a house?

I think it's great. If you're a cunt.

Anonymous said...

It is what it is. No offense to the people who wok there, but I can't imagine it attracts top quality talent.

Imagine you're some shit-hot investigative journalist type: are you really going to want to spend your days rewriting agency press releases and typing up tawdry industry gossip?

In its defense, at least it tries to engage critically with what's going on in the industry (I didn't think the "Cog rip-offs" article was too bad). It's just that the blogs do it better.

Anonymous said...

Their petty personal vendettas really fucks me off, it not only unfairly damages agencies reputations but also the careers of talented people working there.

A poor publication run by shit stirring weasels.

Anonymous said...

hey at least campaign is better than adweek and ad age in the us. not saying much i know.

but the hard truth is that trade pubs are merely mirrors to the industries they cover. could they be more inventive? sure. we all could. but they can only do so much.

advertising itself has become holding company boring. maurice levy isn't interesting. ditto john wren and martin sorrell. and that's certainly not their fault.

Anonymous said...

Scamp, what do you think of Campaign?

the golden oracle of truth said...

I think anon 4.02 has hit the nail on the head.

You've entered the world of journalism, full of dreams of Pulitzer prizes and Woodward and Bernstein and you end up rewriting press releases from *shudder* ad agencies. The witless mutterings of the talentless and self-obsessed, and you have to take them seriously.

That's your day.

That's your life.

It's not too late to become binmen.

Anonymous said...

Yeah, our friends at Campaign might be frustrated writers but it’s still no excuse for the dross they write. Surely the world of advertising is a fairly interesting industry to write about yet Campaign has become as exciting an issue of Farmers weekly.

Anonymous said...

>>>>Surely the world of advertising is a fairly interesting industry to write about,,,>>>

not really. it used to be. once. what's the big story in the UK right now? the interesting one? there isn't one. there's mother. and CHI. and then there's everyone else just workin' for the holding company man.

the action is shifting from us to the internet geeks. and they are, just as you'd expect, bland by comparison.

Anonymous said...

I've been working hard abroad and don't miss the shoddy rag. Private view is funny because you can laugh at your mates who get slated and be laughed at too. Turkey of the week, same reason.

But why would anyone want to know that some below the line agency has won the Hoseasons summer mailer account.

If you're a creative? Devour Creative Review and scim over Campaign whilst taking your Thursday dump.

Anonymous said...

Brilliant, Campaign should renaned the ‘Thursday Dump’

Sadly when I pop to the loo to enjoy a Dump on a Thursday I find some moron has scrawled childish insults on the walls, the stench of shite is pretty overwhelming and to top it off I often hear the sound of some chap be shafted.

Anonymous said...

its a complete load of bollox. I read it tube home on thurs, often after a couple of pints. And it makes me really aggressive. Especially when they laud bollix that no punters actually give toss about. They are clearly out of touch too and it is literred with mistakes. Personal fav was piece on myspace which was accompanied by pic of myspace.co.uk - a porn cybersquater site. Only thing I'm still not sure about is where the blame lays. Isn't it the bollix this industry chats that means there's only bollox to be written about it?

Anonymous said...

From a creative POV it’s a waste of time, you are far better reading Creative Review or checking out sites on the interweb for a unbiased view on good work.

Hayes Thompson said...

Get Jack Woolfe (KillerShark & Precision Marketing) to write for Campaign. That'll liven it up. I'm pretty sure he uses the word 'fuck'. Plus he's not afraid to call a cunt a cunt. Trouble is, there are so many about, Woolfe would soon become horse.

rjhayter said...

Scamp, have you noticed that so many of the negative comments about Campaign have come from Anonymous? Worried about using your name in case you get a chance to be next years' 'One to watch'? Talk about hedging your bets.

Anonymous said...

No mention of anything outside London. Sycophantic and demeaning in equal measure. JB is great though. On a separate note, I think Kate Moss is a fella, which lends his/her posts a rather sinister edge.

]-[appy Thought said...

I don't know why, but I'm a sucker for the 24 hours in the life of and on the couch with whoever that guy is called again.

Also, I only read it 'coz the agency gets a few in. I wouldn't pay for it.

Mr Orange said...

I read this blog Scamp, not to give an opinion but because i value yours Scamp. So please give one.

Scamp said...

Crikey. Okay. I do like Campaign. I suppose I must do, because I subscribe to it. (Can't bear waiting till someone else has finished with their agency copy). Then again, I'm one of those sad people that just really likes advertising, and sadder still, the ad industry. And I'm addicted to news & gossip. The only thing is... I do wish they had a bit more heavyweight analysis of the work, like Ad Week does.

Anonymous said...

I'd rim Noel Bussey for a story. Or in fact, just for fun

Anonymous said...

That 24 hours with is really fascinating.

'10.02 - Sandra, my wonderful PA - brings in a cup of mint tea'

'9.15 - use BlackBerry to check emails'

etc etc

Brilliant stuff

mm said...

I love to hate it.

DC said...

Pretty much 40 odd negative comments about Campaign, from pretty much 40 odd people who pay £3.60 (or at least take the time to read it) for something they seem to think is rubbish.

Pretty odd.

I like Campaign too Scamp, Every Thursday on my way to work I go via a Paper shop in Battersea that sells campaign because I'm too impatient to wait for my subscription to turn up, a day late on Friday.

Campaign has and always had an interest in the Industry as a whole. And surely reading all these comments, I assume from creative people, we might not come across in the best light.

Anonymous said...

I look forward to reading it on Thursday, to see who’d done what, who’s gone where and who said what in Private View.

But is that really worth £3.60?

Who gives a flying fuck what some overpaid suit has been getting away with for 24 hours etc.

Advertising is about adverts, there should be more about the work and the people behind it and less of the political bullshit.

DeBontjas said...

www.werkvanthijsenmarco.nl

Anonymous said...

'TREVOR BEATTIE BUYS V-NECK SWEATER'

'FALLON BUY NEW PLATES FOR KITCHEN'

Just some of the headlines I long to read in Campaign week in week out. The rag is a complete waste of time. A few empty pages waiting to be filled by any agency that takes them out for lunch that week. It should exist only as a website in my opinion. The quality of the news isn't even worth the trouble of printing and distributing any more.

FishNChimps said...

Unmissable and a bit like having a bedroom overlooking an accident blackspot on the A127. I like to see who's slagging off who; I want to know what my mates are up to. But most of all, I love to see the David Brent-style PR poses of the industry grand fromages. Rule of thumb: the grander the pose, the less important the posee.
Needs more shagging.

Anonymous said...

Agree Campaign should just be online, a waste of paper.

I’m surprised no one has tried to rival Campaign with a site based on the UK ad scene…

Anonymous said...

agree with fishnchimps. all trade mags are reviled because they too closely reflect the industry the cover. the truth hurts. at least campaign has a POV. and private view is always good for a laugh.

Rob Mortimer said...

Campaign appears to be suffering from a lack of direct competition.

That said, aside from better creative coverage I wonder what else we should expect from a trade magazine? It's main purpose is also it's main restrictor...

FNC - Agreed about the poses/posee rule

anonymous 3:42pm said...

lunar: that'll be a no.

dc: I only bought it for a while, then did what every other self-respecting ad person in Putney did - read it for free in WH Smiths until they stopped stocking it (cos no one was buying it)and so I stopped reading it.

Anonymous said...

It's good to know that it's not just me who has stumbled across their biase towards certain agencies. I have submitted award winning work to them in recent times, only for it to be completely ignored.

I do enjoy flicking through Private View, Pick and Turkey, but aside from that, the headlines are on the whole, very dull. 'Aviva sees agencies for £4m digital task' for example.

But is it not the case (as it is in the national press) that they have to generate stories, even if there isn't much going on?

And another thing - their pick and turkey is often complete bullshit - but then it's really just one person's opinion isn't it.

Fortesque mough. said...

Advertising just a matter of opinion, previous anon? Does this mean planners, creative directors and clients don't actually know what they are talking about and are just expressing opinions?

That means my career is in the hands of people who may well be talentless fucks whose opinion might well be a load of horse shit. Holy fuck.

So when they tell me my ads are "wrong" they might be wrong themselves and they might actually be talking out of their arses. Why do they all talk as if they are the font of all advertising knowledge and the only person who knows what's what then?

It turns out that their opinion is just as good/bad as mine and they might well have turned down some ads that in other people's opinion (awards juries) are bally brilliant. Bloody bastards.

THECADBURY'SGORILLA said...
This comment has been removed by the author.
Anonymous said...

you can get your fix of that 'hot little sex kitten' in the inde on monday. be aware though, the pages of campaign are easier to wipe clean.

Anonymous said...

i agree with scamp. if you love ads you love campaign. but then his career is going well. could the two be related? hmmm....

Anonymous said...

I think Claire Beale is quite sexy. She looks like she's well dirty too

George Parker said...

Well Scamp... "I do wish they had a bit more heavyweight analysis of the work, like Ad Week does." Got to disagree with you there mate. Apart from Barbara Lippert, there's nothing in AdWeek. Much improved AdAge under Jonah Bloom (A Brit) has lots more good shit in it. Campaign was always full of lots of wanky, un-interesting shit. It's just got worse. Do they still shoot everyone's picture at the bottom of an unlit stairwell or standing on the fucking roof?
Cheers/George

Anonymous said...

BRING BACK ADSTARS!

Love

Tony cunnilinguist.

margot said...

if creatives hate it so much then i wonder why the phones ring on a thursday from a stream of creatives moaning that their 10 second radio ad wasn't featured on the front page.

Anonymous said...

Margot, do you work for campaign? If so what are you doing back from your free lunch so early…

Anonymous said...

Fortesque Mough - my point was that when Noel Bussey or Claire Beale choose the pick of the week, it's really just their opinion.

I wasn't having a go at creative directors, agencies or awards juries - they generally seem to know what they are doing!

Anonymous said...

I'd totally rim Noel Bussey too but I might have a bit of competition so I'd better get a move on.

Anonymous said...

Surely Campaign is a magazine for the ad industry not just a creative sliver of it. Sorry guys but our industry includes DM, digital, media and all that other "boring" stuff. If you don't like it, get out; go make art or something. Most of these posts suggest creatives are still clinging to a rosy past where creativity was the be all and end all. It might not be a good thing, but our world's not like that any more. Campaign now does a really good job of presenting the industry in the round. I bet they'd like more brilliant work to champion, though. Pity there's not enough of it.

Anonymous said...

Is George Parker still alive? When was the last time he read Campaign? Clearly not for decades. Go back to sleep George.

Anonymous said...

anon. 10:14 totally nailed it. campaign is as interesting as you are. don't shoot the messenger etc...

Anonymous said...

george parker is cool.

and those shots of agency heads in period costume on fire escapes were awesome.

Bone said...

Ha ha ha. I smell a load of creatives whose piss-poor work has been given a kicking in Campaign. Well done Campaign.

Anonymous said...

Too right...all the sad whingers here are clearly bitter about not being in the rag.Good creatives/good agencies like Campaign. The rest? Losers.

Anonymous said...

just a guess, you last two work for campaign!!

bone said...

sadly no, I don't work for Campaign; just a humble creative

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

I think the tragedy in all this is that this thread will in no way change the way campaign acts or writes.
The agencies they deem to be cool will be considered cool. They won't step on the toes of the most important in the industry. Their opinion on agencies will swing wildly from one extreme to another. (Depending on who gives the best lunch) And they don't realise what impact their whims have on real peoples jobs.
One snide remark followed by a scathing review can and does make clients move accounts. And that leads to real people losing their jobs.
We all appreciate honesty is the best policy, but it seems to me that there's too much venom in their supposedly un-biased commentary.
The silver lining to the cloud is that there are still elements of the rag that don't come under the remit of Beale and co. Private view and Bullmore's little corner can be great. Unlike the (Get yourself a 'pick of the week' by buying me some cake) section towards the rear. Campaign Press and Poster are still great awards to pick up. (and before someone says anything about that bloody ketchup poster, lets remember it was judged by our peers including your boss scamp?)
The things campaign does well, it has no part in, and that is the problem with campaign.

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

Just think that it's time to whistle-blow on the unprofessionalism
of Campaign. They report the news stories that they want to, they drop unsubtle hints about the xmas presents that agencies give them and then they expect to be treated better than Fleet Street journalists. It's a monopoly. At least the US has AdAge and AdWeek.

Anonymous said...

Is someone doing a poll about Campaign?

Great.