It was the Oscars last night. A place where many ad directors hope to end up walking on stage. Sadly, none did this time.
But despite the cliche definition of a commercials director - person who can snort a line of coke thicker than their ponytail - most of them do actually care very deeply about film.
A director called Wayne writes an interesting blog.
My favourite post is his most recent one, a very astute critique of the film Babel.
Wayne totally nails the film's lack of emotional truth.