Saturday, June 03, 2006


Yes, the robot dance is sweeping the nation.

(Note to international readers: England striker Peter Crouch celebrated a goal against Hungary with some fine robotic dancing)

Fans of the consumer-generated content thing may be interested to note that there are over 2,300 mash-up versions of Crouch's dance on YouTube.

Given the instant fame and popularity that Crouch's moves have generated, it's only a matter of time before an advertiser jumps on his little wagon.

Who will be the first?

My bet is Nike, simply because one of their agencies in the UK is Nitrosoul. And the creative director of Nitrosoul is... Peter Crouch's dad, Bruce.

Or perhaps, Lynx - "Can't dance? Lynx"

Any others?


SchizoFishNChimps said...

Interesting prediction. So rare to see such cynicism relating to the world of advertising!

copyranter said...


Anonymous said...

Crouch is already used in a Nitro ad:

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