Cannes used to be shrouded in mystique. But today, you can read dozens of blogs every day, about everything that goes on.
It used to be that you could only see all this incredible work from all around the world, if you actually went there. Now, you can see it on the website.
It used to be that you'd have to 'imagine' what these boat parties and villa parties looked like, unless you actually went. Now you see them all over Facebook and Instagram.
It used to be that you could only hear the speakers if you went. Now, they're all online too.
And it used to be that you couldn't even go to Cannes unless you were a Creative, or a production company person, whereas it's now full of Suits, Clients... even Kanye West gets to go.
So today's Cannes is actually a lot more democratic and public than it used to be.
The inspirational elements - the great work, the thought-leadership talks - are more widely shared than ever before.
And so is the fun.
The effect of this more public Cannes? To create more irritation and jealousy, for sure. But also, I reckon, to make us more highly motivated - more determined to have either the great work, or the influence, that will get us there next year. And that, mes amis, is surely a good thing.