Sunday, July 14, 2013

Ideas By Committee

A statue of a committee

It was G.K. Chesterton who said: "I’ve searched all the parks in all the cities and found no statues of committees." Well, he was wrong. Blogger Jennifer Dziura found this one in Ecuador.

I'm reminded of the quote because there's a new ad blogger in town, my friend Julian Watt, ECD at GPY&R Sydney, who is writing some beautiful posts at A Creative Meander.

His most recent piece is a wonderful observation about how everyone on the bus nowadays is "praying to their electronic devices." No one daydreams any more. Julian recommends daydreaming, as an opportunity for ideas to waft in. I am going to attempt this. Despite my current addiction to the fiendish iPhone game known as Candy Crush.

In an earlier post, Julian also pleads that despite the modern proliferation of brainstorms and workshops, we must "keep good respect for that one individual who opened their mouth and said, “What if we did this?!?” That first utterance is what starts everything. And without it, what do you really have?"

Very true.

I'm actually coming around to the idea of workshops. Although an idea can only happen inside the brain of a single individual, and not simultaneously in the minds of a committee, it is definitely fruitful to have other people around at times. They prompt ideas in me. Who knows, maybe I prompt ideas in them.

So, check out Julian's blog. There's a lot of smart thinking there. Not least of which is his decision to give it a title beginning with 'A'. Working to the principle of those plumbers who call their business AAAAA000000011111 Plumbers, he will appear first in many blogrolls.


Ant Melder said...

Thanks for the heads-up on that blog, Scamp. Really well-written and thought provoking. You have one regular reader right here, Julian.

And while I'm on, Scamp I hope you don't mind me pointing you and your readers in the direction of my own recently-launched blog about advertising and creativity in general. (I clearly missed a trick by not adding a couple of 'A's to the start of the URL!)

Anonymous said...

Great blog. What level of Candy Crush are you on?

Scamp said...

Level 33. Been stuck on it for days now. Tricky arrangement of jelly, and only 14 switches to work with!

Ben said...

I loathe the word workshops.

Surely there's a better word for.. for... What the hell is a workshop exactly?

Scamp said...

I guess it arose because 'brainstorm' had become too stigmatised.

M Denton esq said...

....I like the term 'Gang-bang' I find them very stimulating........and sometimes we have a brainstorm afterwards.

Anonymous said...

Gang rape is also appropriate.