Thanks to those who've congratulated Scowling A.D. and myself on our two D&AD nominations.
I shan't try to be cool about it. I'm thrilled.
As regular readers will know, I do care about awards. (Yes, even when I'm not up for any. Perhaps especially then). I care about awards because they denote excellence and I care about excellence. We all do, don't we? Sure, the jury system may not be a perfect way to determine who should get them, but we live in a democracy, and some kind of voting has got to be the way to go.
So I will be caring deeply on the night of June 11. But... not the whole night. Because while of course I care about categories like Art Direction, Online Advertising and TV & Cinema advertising, there are other categories (like Book Design, Environmental Design, and Digital Installations) that I either don't care about, or only pretend to care about.
After a quick squizz at the nominations, I calculated that I care about just under 30% of them. What about you?