Monday, June 11, 2007

Better Than Balls


I can't believe I'm saying this, but in my opinion, the new Sony ad is even better than Balls.

Balls was beautiful and impressive, of course, but I always found it a little po-faced.

This new epic, however, has even more visual daring, but adds a delicious sense of humour - in fact it's camper than a priest in a disco. You can't beat a poodle getting his car washed to an Iron Maiden soundtrack, can you? Didn't think so.

Agency: Fallon London; Director: Pleix; Production Company: Blink

26 comments:

Will said...

Good ad.

The soundtrack is brilliantly, brilliantly chosen.

Anonymous said...

I'm surprised how well sony's products fit in an 80's environment.

Now, the ad it's just a great orgy of colour and balls-breaking music but there's not much substance in it.

I doubt it'll get as much resonance as balls - outside soho.

Anonymous said...

I think you've got this one horribly wrong Scamp. The new ad is not very good at all. What's it all about anyway? Balls has no fear of being knocked off it's pedestal by this ad

Angus said...

It's okay, not brilliant, but regardless, I'm still so confused. I can see these colours. Why do I need a Sony?? I know, I know, it's stupid, but still, I can't get past it...

Anonymous said...

Shit. Absolute shit. The kind of stool with nuts/sweetcorn/blood in it that won't flush regardless of the amount of poking you give it with an off-white Sainsbury's Homebase toilet brush.

Anonymous said...

what was the phrase? Bejewled turd?
Fits.

Security Dog said...

'Balls' looked brilliant on my Toshiba LCD, and it also looked great on a friend's Pioneer plasma.

This will probably be the same.

What product was this advertising again?

Charles Frith said...

This is a delicious ad. I feel better about Sony the more of this style of ads they pump out.

Anonymous said...

I think this one is about High Definition rather than colour. It's not very colourful (except the orange car). I think things are more definite in it. You know, that's definitely a dog, those are definitely some rubber cuboids.
In my opinion it's not very good but I didn't get "balls" either. Though quirkily, as some idiots say, I liked paint.

Anonymous said...

at least it's not trying to compete wiht paint/balls.

Paul McEnany said...

man, I don't know if I can follow you down the better than balls line of thinking, but it's definitely badass. That random poodle was awesome.

Okay, that whole last paragraph was questionably worded. :)

Anonymous said...

Sony's momentum has officially ended now.

Anonymous said...

I'm conflicted. On one level I think its total bollocks, but on the other hand I do like it. Is it a great ad? No. Is it entertaining? Yes. So I guess if entertaining is the best it achieves it's still better than 95% of advertising out there. I just hope people remember who this nice bit of entertainment was brought to them by.

Anonymous said...

you brits have a penchant for exalting things to a ludicrous degree. balls was great ad. but get over it. it wasn't THAT good. paint could have been great had the director really gone for it instead of farting around with kubrickian clown references.

this one is a thorougly enjoyable confection that must have been a hoot to make. and that's enough IMO.

Anonymous said...

"balls was great ad. but get over it. it wasn't THAT good." Make your mind up mate! It was either great or it wasn't! And lets face it Balls was and still is a great ad. How many poeple here have made a better ad EVER? Would it be on your reel? There are probably only a few people in the whole world who have a reel so great that they wouldn't put Balls on it. So quit putting down one of the most beautiful, moving, and memorable ads of our time. The new ad is not fit to lick its balls;-)

Anonymous said...

Wow, they actually succeed in making cutting edge technology like HD Cams and LCD Screens look outdated!
Well done Fallon!

Will said...

"So I guess if entertaining is the best it achieves it's still better than 95% of advertising out there. I just hope people remember who this nice bit of entertainment was brought to them by."

Yes. My concern - I know folks who liked balls, but didn't know who did it.

Adam said...

Who the heck cares about who did it? Only people within the industry who stroke each other's ego.

We're supposed to make the products famous, not ourselves.

Btw, the ad is crap. Nowhere near balls.

Pseudonim said...

Sorry but I think I've had enough of this 'performance artvertising' thing.

Yes there were some great ads like cog or balls but it's now just getting to the point of 'hey, let's create a 60 sec mimic and put a camera in front of it'.

Car made out of cake, Fireworks made out of paint, what's next?

Anonymous said...

EARLIER ANONYMOUS: ..Balls.... Would it be on your reel? There are probably only a few people in the whole world who have a reel so great that they wouldn't put Balls on it....

ME: of course balls worked. and yes i would put it on my reel. but i'm not in awe of it.

i'm just saying don't fall blindly in love with stuff. the new spot is hilarious and tonally different. and that's why it's good.

FishNChimps said...

bollocks to this. this ad is just fucking brilliant, and thanks scamp for showing it. if fallon were aiming for anyone with jeremy clarkson tendencies, ie men of a certain age into gadgets and Dad Rock, then they've hit the button with me. superb.
and it's probably more relevant than the other two... look at all those product shots!!!

Jonesy said...

Poodle. Neon. Foam. Half a muscle car. Iron Maiden.

What's not to like?

Anonymous said...

okay nerd a lots you guys obviously spend way too much time over analsying ads. Great. Can't you just enjoy something without being self pretentious cocks? No, oh didn't think so. Go back to your little castles. I thought it was a great ad, made me interested.

Anonymous said...

previous anon. it may have escaped your attention but this is a CREATIVE AD blog. so perhaps unsurprisingly, we care deeply about advertising. it's what we do. we get paid lots of money to have fun and create stuff. do i detect a whiff of jealousy on your part perhaps?

and no, we can't just enjoy an ad. that would be no fun. duh.

Yvette Fielding said...

Well, I first watched it with my PC speakers unplugged and I really liked it. I couldn't believe they put 'the Maiden' on it. They didn't search for long enough. They can always go back and change it. They did with 'Paint'. What about a nice bit of Thomas Dolby?

Anonymous said...

i like the Maiden. it's nicely jarring. very underrated in their own land. east end boys i think.