We all know that ad agencies, as currently structured, just aren't making enough money nowadays. So the question today is... which department do you axe? Account handling? Creative? Planning? TV? Traffic/Progress/Project Management? Or do you combine some of them, like Mother has done? Vote now.
Subscribe to:
Post Comments (Atom)
5 comments:
The role of Account Managment could well become obsolete if agencies (and clients) were prepared to have a member of the client's marketing team join the agency on a project basis.
Put planners in the creative dept, get rid or account execs (messengers) and leave the relationship manager.
Or make teams built like self contained cells, each with a group of clients to service. Each cell containing AD, Copywriter, Planner and Account handler. Maintain traffic and production but keep them separate, to keep cells efficientt. Cells administered by a "brain" or "nerve center" of chief suit, chief planner, chief creative. Again, get rid of account execs, re-invent the way agencies interact with clients.
Not complete structures, but maybe we can start there...
chop of the Heads of every dept.
Haha! I fear chopping off one head will lead to two growing in its place!
Planners - I could do with a payoff
Post a Comment