Thursday, April 03, 2008

The Ad Blog Charts for March 2008

Here are the world's most popular ad blogs, as measured by traffic rankings from Alexa.

Top 25 Ad Blogs (world
1     (1)AdRants33,059
2     (3)Duncan's TV Ad Land58,865
3     (2)Advertising/Design Goodness  58,889
4     (4)Adland64,492
5     (5)Bannerblog73,742
6     (6)AdFreak97,216
7     (8)Coloribus98,581
8     (7)Adverblog99,037
9     (9)Adverbox106,277
10   (10)Copyranter115,903
11   (11)Logic + Emotion134,578
12   (13)AdPulp214,384
13   (12)10ad    219,567
14   (new)ViralBlog229,849
15   (14)Jaffe Juice263,094
16   (15)The Kaiser Edition265,263
17   (19)Agency Spy289,093
18   (17)AdScam305,454
19   (18)Experience Curve402,430
20   (23)Adliterate404,608
21   (20)BrandFlakes for Breakfast430,861
22   (21)Scamp435,235
23   (re-)Behind The Buzz528,959
24   (22)How Advertising Spoiled Me542,090
25   (24)Crackunit542,273

New at 14 this month, ViralBlog. Sample quote: "As ViralBlogger I get offered so many “wanna be” virals. Most of these virals are cheap rubbish and not hilarious, horrifying or horny at all." It's a nice blog, perhaps I'll write a post about it soon.

Top 10 UK Ad Blogs (world
1   (2)Adliterate404,608
2   (1)Scamp435,235
3   (4)Behind The Buzz528,959
4   (3)Crackunit542,273
5   (5)Welcome To Optimism    593,305
6   (9)Only Dead Fish909,187
7   (7)TV's Worst Adverts913,734
8   (new)David Reviews931,990
9   (new)Spinning Around1.1m
10  (8)Fish N Chimps1.4m

An ↑ means a blog's traffic has gone up by 15% or more in the past month, and a ↓ means it's gone down 15%.

I’ve decided to take Knitware out of the chart as, even though it’s run by some people here at BBH, and is really good, it is shaping up to be more about the interface between brands and technology than about advertising.

Meanwhile Spinning Around, which is supposed to be about PR, seems to me to be mostly about advertising. So I’m putting them in.

UK means UK-based. Ad blog means ad blogs not marketing blogs, so that excludes Gapingvoid. Paul Colman is now a planner at W&K and has sadly ceased blogging. Russell Davies no longer blogs about advertising, although his Campaign column is just great, isn’t it? I'm only counting English language blogs.

If I've missed anyone out, please tell me and I'll put them in next time. The next chart will be end of June as I'm switching it to quarterly from now on.


Anonymous said...

Thank you kindly, Scamp.

Rachel said...

How about wannabe ad blogs for those who are getting into the ad creative in london, freddie and holly, looking for ping and oh, us??? lol

And do we not get a tuesday tip this week?

Anonymous said...

rachel and debbie, yoou need scamps account details to get on that list, we havent got it yet, and well we cant afford to now, but one day we will, and then... :D

Anonymous said...

Thanks for mentioning us.. well try to keep you visiting us ;-)



Anonymous said...

Just had a squizz and the link doesn't work to Spinning Around. Thought that I would mention ...

darryl ohrt said...

SWEET! Thanks Scamp!

Anonymous said...

I think AdGrads should make the list. :)

Scamp said...

Fixed the link, thanks for pointing it out Wal.

Anonymous said...

Russell Davies is a lovely fella, but his column in Campaign is becoming increasingly boring and obvious.

Anonymous said...

Since when is David Reviews a blog?

Its a very good website as far as I was aware!

If I'm wrong please correct me.

Scamp said...

The line between a website and a blog is becoming increasingly blurred.

But as David posts a new ad each day, and writes a commentary on it, I feel it should be in.

faris said...

sigh i need to crack the states ;)

Anonymous said...

Agree with the thought about David Reviews - not a blog in my opinion. An online ad resource maybe, but not a user generated conversational blog. That is job surely - you have to register and pay etc.

Giles Rhys Jones said...

damn, misssed out again - 841,627 would have got me in at 5. i have resorted to stealing your excellent nike observation to salve my bruised ego. all the best. g

Anonymous said...

I hope someday I can get my blog on this list

regards, michael