Saturday, January 26, 2008

Result Of Friday Poll No.18

Well shock horror. Image IS important in advertising. Who would have thought it?

Okay, a few counter-examples were raised. People like John Webster and Lee Garfinkel didn't/ don't look creative. They just dressed like a normal bloke.

Yes. But I'd say, consciously or unconsciously, they still had an image. When John Webster wrote a script for a lager ad about a pool-playing bear, and presented it dressed as a normal bloke, he was subliminally communicating to his audience: "Look, I know a pool-playing bear sounds a bit wacky, but it will appeal to regular blokes, and you can trust me on that, because I am one."

Previous poll results:
Friday Poll No.17 - Ad Of The Year 2007
Friday Poll No.16 - Do Difficult People Do The Best Work?
Friday Poll No.15 - Who Is Responsible For Ineffectiveness?
Friday Poll No.14 - Your Personal Success Record
Friday Poll No.13 - Which Department Is The Most Insane?
Friday Poll No.12 - What Music Do You Listen To While Working?
Friday Poll No.11 - What Time Do You Get In?
Friday Poll No.10 - Who Drinks The Most?
Friday Poll No.9 - Press v Online
Friday Poll No.8 - Success Or Glory?
Friday Poll No.7 - Is Reading Blogs A Waste Of Time?
Friday Poll No.6 - Job Satisfaction
Friday Poll No.5 - Festive Greetings
Friday Poll No.4 - Ad Of The Year 2006
Friday Poll No.3 - What's Your Favourite Medium To Work In?
Friday Poll No.2 - Agency Of The Year
Friday Poll No.1 - Which Department Is The Most Overpaid?

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