Tuesday, November 27, 2007

'The Art Of...' Endlines Really Suck

Her spaceship had an incredibly stylish kitchen, which she also used as a gallery

It's my least favourite endline in the world.

What's yours?


Anonymous said...

anything with the word "possibility" or "potential" in it.

basically endlines in general are over. they're a hangover from the victorian era. stop it!

Mike Laurie said...

The {insert product category here} is dead, long live the {again, insert product category here}.


Anonymous said...


Anonymous said...

Anything with a vaguely enviromental or home made angle to it using "Naturally {product name here}"

Lazy, lazy, lazy.

Loving your work by the way Scamp.

The Angryist said...

Any endline that explains the whole ad – like the BBC seem to insist on ("Life isn't rehearsed. Neither are we." for example). If you need to explain your ad at the end, your ad sucks.

Anonymous said...

my favorite: anything that has the balls to tell me how to live my life/seeks to explain life to me on behalf of some crap product.

thank you mr. marketer for your infinite wisdom.

now f**k off!

Anonymous said...

It's a girl / guy thing

Anonymous said...

"Tomorrow's X Today"

This gets used so often I wonder whether it appeared in a 1970s marketing manual.

Anonymous said...

Just Do It.

it's the ONLY great tagline. stop chasing it people. you'll never top it.

see: impossible is nothing.

SFX: game show "wrong" sound

Anonymous said...

If only they'd stop doing endlines that start with 'if only...'

SchizoFishNChimps said...

"The environment is an industrial challenge" - Veolia's limp ads polluting London's poster sites.

Rob Mortimer (aka Famous Rob) said...

"Blah blah blah blah blah blah blah etc etc........."

Ads that just do not understand brevity. (I have posted on this on my blog also, will have to add a link to this too)

Anonymous said...

"it's more than just oil. It's liquid engineering".

No it's not. It's oil.

Anonymous said...

oh yes, agreed.

these two are bad too:
The Difference Is [insert brand name, usually starting with 'D']
For [whatever the market is] Think [insert brand name]

Anonymous said...

I've always had a bit of a problem, with the lazy, irritating, vacuous endline/suffix...'People'.

You know the kind of thing:

Bensons: 'The Freezer People', Smiths Travel; ..'The Holiday People', Fanshawes: 'The Plumbing People.'. ...Jones: 'The Fish People'.

Maybe some of the big boys will adopt the approach.

M&S: 'The Food Porn Commercial People'. Northern Rock: 'The Sub Prime People', The Labour Party: 'The Dodgy Donation People'.

In fact I'm going to email Steve Jobs right now: Apple: 'The iPhone People.' has a ring to it. While Amazon: 'The Kindle People.' Kinda sucks.

Rightly so.

Scamp, I think we're onto something. pip, pip.

Anonymous said...

Anything and everything will "... simplify your life..."

I have a running practical joke with my former art director partner: we mail envelopes of clipped ads and junkmail with this drivel as the highlight of the product benefit message to each other.

Happy hunting.