It would be remiss of me - nay, positively neglectful - if I failed to include The Seven Deadly Sins Of Digital (by Iain Tait from his Crackunit blog) as part of my Tuesday Tips series.
To be a successful creative you need more than just talent, Converse trainers, and the hide of a bullet-proofed rhinoceros.
You also need knowledge. Not a lot. But some.
And the most important knowledge you need is a comprehensive knowledge of what has already been done.
Why? Quite simply, so you know what not to do.
Iain Tait's 7 Deadly Sins is a wonderful primer for that. Make sure you've read it.
Tip No.21 - Don't Behave
Tip No.20 - How To Discuss Ideas
Tip No.19 - Read Hugh's Tips
Tip No.18 - How To Get A Job In Advertising Part IV - How To Turn A Placement Into A Job
Tip No.17 - How To Get A Job In Advertising Part III - How To Approach Agencies (re-print of Tip No. 7)
Tip No.16 - How To Get A Job In Advertising Part II - How To Put A Book Together
Tip No. 15 - How To Get A Job In Advertising Part I - FAQ
Tip No. 14 - Make Friends With Traffic
Tip No. 13 - Get Reference
Tip No. 12 - Don't Stop Too Soon
Tip No.11 - Be Very
Tip No.10 - Breaking Up
Tip No.9 - Working Well With Your Partner
Tip No.8 - Finding The Right Partner
Tip No.7 - How To Approach Agencies
Tip No.6 - Never-Seen-Before Footage
Tip No.5 - Dicketts' Finger
Tip No.4 - Two Blokes In The Pub
Tip No.3 - Play Family Fortunes
Tip No.2 - Should You Take A Bad Job?
Tip No.1 - Don't Overpolish
Tuesday, August 07, 2007
Tuesday Tip - Read Iain's Tips
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2 comments:
Lunarbbdo agrees with this so wholeheartedly we actually went to the trouble of creating a crossword that tests such knowledge. Check it out at http://lunarbbdo.blogspot.com/
entry for Weds 11th July 2007 or at Creativity Online where they forced us to print the answers.
knowing everything is a mandatory good idea. naivete will only get you so far. but it's also important to understand that all the big brush strokes (strongest appeals) have been done. but that shouldn't discourage you from doing them in a fresh way.
just being an ad archivist is tiresome.
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