Friday, July 06, 2007

In Need Of Some Serendipity

A bit down today, because Raining Time didn't get such a great write-up in Private View.

But this funny T-shirt cheered me up.

It's from Serendipity Book, a new (to me) blog written by Lee McEwan, who is Head of Research at Leo Burnett in London.

Lee's blog is well worth checking out because he has an excellent sense of humour.

And if we stop laughing, it means the terrorists have won. (Irony).


Anonymous said...

About your ad and Private View. The ad is nice. One of the better ads around right now. It's not Sony Balls but it's closer to that than the usual other balls on tv in ad breaks. But what's important to remember is that it's better than anything Shearer has done in years and better than anything the other bloke who only does radio has ever done. So forget Private View. How many people who write it have opinions you really respect?

Anonymous said...

private view=private poo

Scamp said...

Thanks, anons. Feeling a bit better after your comments.

Anonymous said...

Private View writers, like awards judges, are absolute arses and completely wrong when they don't like/don't award one's ads and very wise and completely correct when they do like them/award them. Weird.

Anonymous said...

Is it true that you wanted to go with Fred Bond and a totally different approach he had to your script, but were then overruled by someone higher up?

For what it's worth (very little) the adcritic comments are pretty much spot-on (no offence). That site is indeed populated by embittered pricks eager to add their anonymous contibutions but an overall score of 26 is not to be argued with.

Scamp said...

To strangely well-informed anonymous: it is true I did like Fred Bond's treatment a lot, but everyone else disagreed (not just CD, but also partner, account team... everyone!)

Having said that, I did like Simon Ratigan's treatment as well and am very happy with the work he did.

Thanks for the heads-up about the comments on Raining Time over at adcritic. Here they are -

Good. a larger climax would have been good as it felt quite repetitious. very nice though

Fair. seen a lot of stuff raining down. a lot of times. that said, wonderful song choice and nice restraint.

Actively annoying. A lot of logic flaws in the writing. "Time is not a commodity that can be bought or sold" but you are in fact selling a service plan wherein you buy minutes. Extremely literal BBH-formula visual solution as well.

Fair. The actual story and execution was great. The idea of clock parts raining down is very captivating, but it was badly resolved...a couple of conceptual "holes"

Forgettable. seen too many spots where it's raining _____. and this one wasn't even very interesting.

Forgettable. Somewhat up its own arse, a bit of a leap from raining clock parts to mobile internet and the VO: 'you might say it's like striking oil in the garden or finding gold in your loft'? Get over yourself.

Good. nice execution. but "you now have more time because the internet is mobile."???

Yes, they're a bit bitter here and there, but also quite witty and insightful I would say!

Anonymous said...

i work in USA and am longtime CAMPAIGN subscriber. Private View isn't getting the stars it used to. And by star i mean Steve Henry. For example. someone you respect without question.

Anonymous said...

Ask the creatives at TBWA if they agree with the previous post. He was great

Anonymous said...

oh i'm sure they hate Mr. Henry at TBWA. he's old now. and they're young and cool. but he does do a great private view.

a few too many self-conscious breathless wonders reviewing the ads lately for my liking.

Anonymous said...

What are all these comments doing here? Shouldn't they be talking about the T-shirt? The thought of it has made me giggle twice in meetings today.

Anonymous said...

finally got my new campaign mag. and guess who's doing private view? good ole Steve Henry. And, bizarrely, the Hughes Bros.

Anonymous said...

I'd rather read Lenny Henry

Anonymous said...

steve henry was years ahead of his time and created truly revolutionary advertising that impacted the culture in a big way. what does one have to do to garner some respect round here? a little respect is in order.