Tuesday, May 01, 2007

David Mamet To Direct Ford Ads

Fascinating story a few days ago about the genius behind Glengary Glen Ross, House Of Games, and The Spanish Prisoner directing ads for Ford.

Can't wait to see how they turn out.

One other feature of the story I found interesting was just how much more intelligently they seem to write about advertising in North America.

Within a few short lines, there's a lucid description of the merits and demerits of comparative advertising, and an explanation of the exact division of responsibilities between Mamet and the agency copywriters.

I don't want to turn this into a let's-slag-off-Campaign post, but... would you get that in Campaign?


I found one of the ads on YouTube.

It's not that great.

Funny, that. Most ads by great directors aren't.


Anonymous said...

You're right Scamp. Why is it that movie directors make such a pigs ear of ads - not that Glazer or Budgen could have done much more with the Ford scripts;-)

Anonymous said...

Agree... the ad kinda comes across like a Mamet pisstake, but too shined up and with all the grit (and swearing) removed.

Wonder why they bothered? (Mamet -well, he probably had to finish paying for his new swimming pool somehow)

smallgoods said...

I just had an irresistible urge to buy a BMW X5.

Anonymous said...

well, i think you have two types of filmmakers here, one that loves the craft of making film and puts his heart in no matter what and the other who thinks that advertising is a sell out and thus blocks himself from an opportunity to make it good. and i think if it was Glazer, it probably would've been much much better, despite it being a ford ad.

Anonymous said...

I can't help thinking that Mamet is taking the piss here. If it was a painting it would be "school of" Mamet.

The Michael Mann 'Lucky Star' ad for Mercedes gives me goosebumps even now though.

Anonymous said...

I can't believe this was him. I saw the spot, and while I love Mamet, man, did this jsut feel tired and forced.