Tuesday, May 09, 2006

Sins Of The Planners, Part 2

OK, so that brief got cancelled. They already have something. Instead, we get a different brief today, for the same client - remember, this is the one that's our agency's most important client, the one that supposedly has our best account team and planners on it. I skim down and thankfully there aren't three propositions in the 'Single-Minded Proposition' bit of the brief. Just the two this time.

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