Monday, March 29, 2010

Hello Again

How's things?

I hope all's good. Me, I am pretty well.

In fact I'm rather excited - my book is coming out!


They've made David Droga's name more prominent than mine on the cover, which is an absolute scandal, but other than that, I do like the design.

The book is launching on May 25th, but is available for pre-order now at your local Amazon.

It is published by Laurence King, who publish various creative and arty books. Have a look at their website. There's some nice stuff there.

Quite a few blogs are becoming books nowadays, such as Stuff White People Like and E-mails From An Asshole, and like those other guys, I've shamefully neglected my blog once I got the book deal. In my defence, let me explain the difficulty. The publisher doesn't want the entire book to consist of material that's already available for free on the internet. And I just don't have enough interesting things to say to fill both a blog and a book. (I'd guess it's netted-out that the book is around 75% new content).

There are of course already lots of books about advertising out there, but the 'angle' of my one is that there is nothing in it about what makes a good ad, or how to write good ads. Instead, it's all about what you need to know to be a successful creative, above and beyond being good at writing ads. So it's not about craft, it's about guile. It's about how to get the best out of directors, how to find the right partner, and how to sell more of your ideas to your CD.

I really had a lot of fun writing it. In addition to my possibly dubious advice for young creatives, there are also interviews with proper people like Trevor Beattie, Jeremy Craigen, Paul Silburn, Flo Heiss, Jeff Benjamin (interactive ECD at Crispin Porter), Amir Kassaei (chief creative officer of DDB Germany) and Aussie creative entrepreneur Siimon Reynolds, as well as the foreword by David Droga.

If you'll forgive me, I'm not going to start Scamp up again like before, but I will use this space to talk about the book, and the marketing of the book.

Because of course, there will have to be an ad campaign...

More later.

22 comments:

neilperkin said...

Welcome back Scamp. Great to have you back. The book looks pretty nifty too.

Anonymous said...

First comment anonymous, wooooo.

fedex said...

The important question is "Will Kate Moss come back too?"

Holly said...

Mate, this is exciting and all, but there is a MAJOR spelling mistake on the cover... you might want to have a word with your publisher.

Scamp said...

No, he really has written a 'forward'. It's similar to a foreword, but just a bit more modern.

But yes. Oh dear.

Heads will roll. Probably mine...

The Idea Bakery said...

welcome back scamp.

arrevezeta said...

I SHOULD NOT SAY THIS, BUT I WILL...THATS MY BOY, PHOENIX LIKE, DON´T GIVE UP. GO ON MY SON!!!!

Scamp said...

Aww, thanks Dad.

Anonymous said...

Congrats Scamp on the book, and thank
Fuck it's not about how to make ads,
looking at the latest Barclay card ad. omg Scampy it's a stinker!!!!
But we still love you and all that.

George said...

Congratulations, and welcome back.

I'll buy a copy and bring it over for our next meeting. Can I get you to sign it? You know, just in case you die before me, and I need to raise a bit of extra cash?

AlooFar said...

Wow. I'd thought Google Reader was playing pranks on me.

Welcome back. Look "forward" to having the book.

All the best with it.

Vic Houghton said...

Ah, so that's what you've been up to! I'll order a copy for the Publicis library

Kate Moss said...

I see your book is made of paper, which comes from wood.

I often come from wood as well.

'Wood' being slang for erections.

And 'come' being that funny little thing I do when I stick said erections up my gargantuan little mimsy.

Ben said...

I like the cover design, although it does seem somewhat light on gigantic wasps.

Sell! Sell! said...

Welcome back Scampy.
Congrats on the book.
I'll get a copy for Sell! Towers.

tonimoroni said...

Yay, welcome back scamp (and fellow City fan)

Blame = Claim said...

Hang on. Yellow and black are the most prominent colours on there Scamp! Ben, you've got a case. Those are wasp colours. Take him to court!

harris said...

Welcome back Kate!

can I give you one?

Anonymous said...

Nice one Scamp!!!!

Lubomir said...

Blogs can not be turned into books -it sucks! This is what I thought when I tried to read Kevin Smith's book. Than there is Dave Trott's book which is made by his blog...it's amusing déjà vu read. And you Scamp - you are pre-ordered! Welcome in my basket and welcome back.

GARY BEMBRIDGE said...

Great to hear it is finished and will be out soon. Have placed a pre-order.
Hope it goes well.

Scamp said...

It's a sad day for typo fans. I've just been sent the real proper version of the book, as opposed to the 'galleys' which the above image is taken from, and the typo on the cover has been corrected.