Sunday, June 07, 2009

The Last Post



After 3 years and 707 posts, I've decided to discontinue Scamp.

Reasons? Partly a desire to free myself from the daily commitment of having to entertain one of the world's most demanding audiences - time-wasting creatives. And partly a decision to redeploy my spare time into something else. (Yes, I'm writing a novel. NOT set in an advertising agency).

I've learned so much doing this. That there's no such thing as unanimity of opinion in our industry. That creatives are majorly riled by work that takes its inspiration from another source (much more than Shakespeare or Picasso were!) And that HTML is bloody fiddly.

I've also learned new words, such as 'low-involvement processing', 'blogroll', and 'meh'.

There have been many highs. The tons of amazing comments and contributions from my readers. Getting a book commissioned, based on my Tuesday Tips, which comes out next year. And perhaps best of all - getting to meet so many wonderful people in the real world, through the blog.

I won't put up a list of my favourite posts, but the Top 20 that you lot seemed to enjoy the most (or be most vexed by) were:

The Top 3 Advertising Cliches - 105 comments
Mr Strings - 116
Dancing Eyebrows - 135
Grandmaster Flashmob - 108
Virgin 25th Anniversary Ad - 100
A Terrifying Counter-Theory - 103
Advertising For Atheism - 105
A Ballad For David (Ogilvy Athens video) - 138
Tuesday Tip No. 60 - What Would Dave Trott Do? - 118
HSBC Lumberjack - 117
Tuesday Tip No.58 - Beat The Finger - 112
Job Opportunity In Paradise - 122
Fallon's Print Work - 151
Goodbye Lenny - 107
Dave Trott Live - 246
Fallon's Budweiser Campaign - 232
CHI Pay - 103
Cadbury's Trucks - 136
Top Ten Creatives, Directors and Agencies - 103
Dothetestgate - 229

Future internet historians picking their way through this digital ghost-town will find my Tuesday Tips of dubious use to young creatives here and the Polls here.

There are too many people who deserve my thanks for me to be able to name them all. But I will just single out Scowling A.D. Thanks for putting up with it, Nick.

Friends, readers, commenters - I wish you all the very best.

Goodbye.

140 comments:

]-[appy Thought said...

Semper Fi

& fare well with your future publications

Godzilla said...

Thank fuck for that!

Fronsn said...

It's been emotional!

Brownmann said...

It's been emotional.

All the best

Anonymous said...

You fucker!

Good luck and thanks.

Rob Mortimer said...

This place will be sorely missed.
Good luck with the book!

sejk said...

why monday? :(

Ben said...

Say it ain't so.

If it is so, then I just want to say thanks.

It's been an absolutely fucking great thing.

Thanks, thanks, thanks.

Thanks.

cat said...

As if Monday mornings aren't bad enough. You'll be missed. All the best with the book!

George said...

Can't pretend that I'm not gutted.
Good luck Scamp.

PS - The least you could do is suggest some good alternative blogs.

rhayter said...

Oh.

Bum.

I'm sad now.

Isn't that weird? We've never even met.

Good luck, Scamp.

PS: I'll have a tenner on your exit making Campaign. They're desperate for news... have you seen how thin it is every Thursday?

Sell! Sell! said...

So long Scamp, and thanks for all the fish.

Amelia said...

Sorry to hear that. It's been essential car-crash reading over the last couple of years. Thanks for the taking the time to do it and good luck with the book.

Jam said...

Quitting something successful is a big, brave thing. Well done, and thanks for all the fun. We'll miss you!

Anonymous said...

More proof (if needed) that digital's a load of over hyped tosh.

Anonymous said...

Thankyou for a brilliant read and good luck with the book.

Onwards

Anonymous said...

Why not just skip the daily writings and do It when you've got brilliant stuff to share? No pressure.

Mike said...

Sad news, your posts will be missed.

Perhaps there's room for novelty post, every now and then.

Good luck with the novel.

Straight over to Trott's blog then. :)

Anonymous said...

Good luck writing.
You've been a good source of time wasting. Thanks.

Tom said...

you'll be back...
but thanx for the posts!

Ian said...

All the best Si.
I came to the show late but still, there were moments I particularly liked - your scamp bit.
Look forward to your novel.

Anonymous said...

Before you go, just one question. Is TV dead?

Vue Represents said...

Ah bums this is one of our favourite blogs.

Bye bye Scamp, hello Simon!

Bodecker said...

Aren't you taking this whole Mexican Flu thing a little too seriously. Moving to the outer hebridees (with no web access) is just a little extreme don't you think.
The disease isn't half as bad as people think and even people in the far Scotish islands still might bring it back from their holidays so you won't be immune.

The good news is that they are in dire need of some good creatives. When I last went there the local post office had just one solitary ad in the window which read. "Ten Sheep for sale... £300 o.n.o". Now I'm sure you could help them do something better. Good luck.

A pedant writes... said...

Para two: put the comma inside the brackets.

Anonymous said...

where do go to now, oh mighty one?

Scamp said...

To all those asking where to go... I recommend all the blogs in the links on the right hand side of this page. If you particularly enjoy the style of this blog then the one most similar to it is probably If This Is A Blog Then What Do You Call Christmas?

Integral said...

Good luck, Simon.

I'll look forward to reading t'book.

Rocker Man said...

Shame.

Never understood how you managed to find the time (patience?) in the first place.

Thanks Scamp - best of luck with the next 'extra-curricula' projects.

Ben said...

Psst... it's called If This Is A Blog Then What's Christmas?

And your fiver's in the post.

Nathan said...

Good luck fella. You'll be missed.

Scamp said...

Whoops, sorry Ben. Stupid name either way, right?

Ben said...

Really stupid.

I'm shit at naming things.

Are you going to leave this blog up so we can peruse the archives and blogroll?

Scamp said...

Yes, I leave up. Peruse away.

Jetpacks said...

Adios, Scamp. Time wasting creatives will prove to have been a good practice audience when you have to work with idiot literary agents and clueless editors.

Only 707 posts in three years? You lazy bastard.

Much success on the book.

Gordon Comstock said...

What if people were after something bleaker and more death and mental-illness orientated to go with their infuriatingly pompous advertising commentary?

Scamp said...

Why, then they would surely enjoy a visit to your blog, Gordon. You cleverly-indirectly-self-promoting bastard you.

Anonymous said...

You know that slight teary feeling you get when you see a hallmark ad... anyway, good luck.

Anonymous said...

You'll be missed.

Thanks.

Radovan Grežo said...

thanks for all and good luck with the novel Scamp.
you deserve a break or five.

Anonymous said...

Novels, screenplays, comedy shows optioned on C4. What is it with the modern 40-something creative? Why can't you just drift into alcoholism and retail like we did in the old days?

Anonymous said...

It has been a pleasure.

Good luck!

Rana said...

Appreciate all the fine work over the years.

One suggestion - of course we read the reasons that you have outlined for suspending the "regular" blog, perfectly understandable.

But that doesn't mean you should "close" it, what about those occasions, perhaps only every few weeks or months, when you have something that you need to publish to the world but that something won't fit elsewhere?

Those who have Scamp set up in GoogleReader or similar would still pick it up when a new one appears, you've nothing to lose(?), but perhaps just make clear that the updates are now to be even more infrequent.

Rizwan said...

Fuck no.

I've been reading your blog for what seems like forever and have never left a comment (for various reasons) but this I have to say.

As a copywriter who came out of Watford and is now working at an agency in Mumbai, your blog was my way of staying in touch with the 'London scene'. I especially remember the CHI incident which I read first here and thought to myself, 'this is cool, it's just like being there'.

I guess that responsibility now falls squarely on Ben.

Good luck with the book.

PH said...

Cheers Simon, it's been a daily staple for me and will be much missed. Plus it was nice to have a chance to contribute. Good luck with all your new ventures.

Complaign said...

So, where does that leave us to complaign...?

Ted said...

I wll miss a lot from Italy.

Ciao Scamp, and good luckl!

ted

Ben and James said...

Sad day Scamp.

Has this got anything to do with Jai & Wal splitting up?

Anthony said...

So long and thanks Scamp. A new word I've learned along the way, the blogosphere will be poorer without you...

Sparky said...

I'm so sad you're going!

I've gotten so much from your blog and I have a lot of respect for you standing your ground in the whole David Trott debacle and for you drawing attention to the atheism work. Great stuff.

You'll be sorely missed!

Still linking you on my blog (which is still in it's infancy!) as I think there's so much here it would be a shame for people to stop reading.

Thanks,

Sarah xx

Schmeeboo said...

is this your 'moon shot'? good luck, scamp.

Anonymous said...

I'm going to start one of those rounds of applause that begins with a lone clap, then a smattering of applause – and then finally – erupts into a torrent of appreciation:

*CLAP*

Anonymous said...

.................*CLAP*

.......*CLAP*


..................................................*CLAP*


.............................*CLAP*

Anonymous said...

*CLAP*........*CLAP......................*CLAP*
.......................*CLAP*.......*CLAP
*CLAP*......*CLAP*........*CLAP*

Anonymous said...

*CLAP*..*CLAP*..*CLAP*
*CLAP*......*CLAP*...*CLAP*
*CLAP*..*CLAP*..*CLAP*

Anonymous said...

*CLAP**CLAP**CLAP**CLAP**CLAP*
*CLAP**CLAP**CLAP**CLAP**CLAP*
*CLAP**CLAP**CLAP**CLAP**CLAP*
*CLAP**CLAP**CLAP**CLAP**CLAP*
*CLAP**CLAP**CLAP**CLAP**CLAP*
*CLAP**CLAP**CLAP**CLAP**CLAP*
*CLAP**CLAP**CLAP**CLAP**CLAP*

Anonymous said...

Scamp, can I be the last ever person to post please?

Not Sir Martin said...

Argh. This blog shut down before I could acquire it. Then the least I can do is wish you good luck & all the best...

borat said...

First jordan and peter, then Wal and Jai now this i just can't cope...whats next?!

Anonymous said...

I hereby start a petition to "BRING BACK SCAMP'
All those in favour, post now...

James Feess said...

good. I need less distractions.

Anonymous said...

First and last comment on this blog:
Thank you!
You've just made work duller.
Good luck with your novel!


Ps: BRING BACK SCAMP'

Anonymous said...

is there anyone not writing a novel?

neilperkin said...

Sorry to see you go. Long read Scamp and will miss it. Best of luck with the new stuff.

Anonymous said...

Ohhhh, I loved reading on Scamp. Good luck with your next mission. xx

James Gordon-MacIntosh said...

All the very best of luck sir ... it's been a fun read.

George said...

a break then resignation, where did you go for your break that made you not want to do what you have been doing so well for so long?

niko said...

why write a pitch for the scamp brand/blog, to keep it alive and fresh, but with a new writer with a new tone ove voice/point of view...

brand managers come and, the brand stays..

perhaps weird to say, but this is almost public property..

seems only logical to keep it that way

rob and tom said...

It's pathetic to see all these bloggers queuing up to catch the hits.
visit www.ideasbrothers.net

Adam said...

Sad to see the blog go, it's been a good read and gave me a decent understand of the industry (good and bad) before I entered it.

Cheers Scamp.

Bias said...

I definitely picked a few tips and pointers, amongst the rubble. Thanks for your time and effort! It did help, mate. cheers.

Wal said...

Scamp stops stops then. Quite sad about it. It was a great pleasure reading this Simon. I remember when we were thinking about leaving our blog and you were the one that told us otherwise.

But I believe if you put the same energy that you're put here into a novel or whatever else strikes your fancy, it can only turn out bloody great.

Good luck, and I'm sure you'll post once your book is out, right? :)

Wal

Matt said...

Sad day Scamp.

Thanks for the pleasure of your blog.

Will you keep the blog up for future students to rifle through?

john w. said...

Quand les mouettes suivent le chalutier .il est parce qu'ils croient que les sardines seront lancées dans la mer. Thank you and goodbye.

Scamp said...

Thank you for your good wishes, Wal. You are quite right, I should do one more post, when my book comes out, to at least inform those who have Scamp on their RSS that they need to visit Amazon pronto!

Sorry to hear you and Jai had split up, you will both do very well I am sure. All the best in your future endeavours.

mm said...

maybe kate moss will give you a blogjob for old time's sake or something.

one less distraction.._*sigh* my shitty job just got shittier.

mm.

Oh God it's a planner... said...

Bugger.

Where will I now get my daily fix of planner bashing? Oh yeah, just down the corridor...

Good luck with everything. I'll really miss your postings.

Anonymous said...

Now I know how all those people behind Forrest Gump felt when he stopped running...

neil christie said...

Sorry to see it go.

Kate Moss said...

I find any kind of withdrawal a bit of an occasion.

I haven't felt this empty since HMS Intrepid was recalled for major repairs (my fiddle-dee-dee had got a mite funky and was starting to corrode the port bow).

Anyway, I can't write for long, they'll be back soon and a girl has to make a few preparations before taking on that amount of seamen.

Goodbye Scampy.

If you need me, just follow the smell of long-dead kippers and rancid creme d'amour.

JP said...

It's a bit like your favourite TV series ending.

You know it has to end. But come on, just one more episode....

Thanks and I'll miss the blog.

Good luck with the book(s)

Anonymous said...

If you stop writing I'll kill myself.

Adam S said...

Thanks so much for the entertainment, expertise and education.

Good luck in all you do in future, Scamp.

Anonymous said...

Meh.

Jonathan said...

Scamp. I just want to say thanks. In my two years pounding the streets with my book, reading this blog was everything to me. I'm out of the industry now thank goodness but I'll never forget those mornings when a new Scamp post made my day. All the best with everything.

Lubomir said...

Scamp, thanks for this wonderful blog. I will miss it.

Thank you for taking the time to see my portfolio, and for your relevant comments about it. It was a piece of work by a foreigner and a stranger - and you were not obliged to do it. I will remember this.

I am waiting for your book. Cheers!

pablojeffress said...

you selfish bastard

pauly said...

can't you sell it to Sorell?

Hayley said...

Indeed, just like watching those re-runs of Friends for the billionth time, I'm sure many will still come to Scamp to re-read all of the great advice and witticisms to have come from it over the last 3 years. As an advertising fledgling I've found endless inspiration on this blog, something which I'm sure myself and others will take with us for a long time.

Long live Scamp!

Anonymous said...

You've made the right decision.

Blogging is so over.


Who are ya?

Rachel said...

sorry to see it stop, it's been a fun ride. good luck with the novel

Denis said...

Good luck mate, fantastic job.
Now you'll have time to watch the poms get flogged in the Ashes.
From your friends in OZ.

Stan Lee said...

Gonna miss you Scamp.

I hate it when good blogs wither and die, so I have to say I'm glad you simply killed the blog - rather then let it deteriorate into a series of infrequent and, lets face it, uninteresting links.

Best...Stan

Anonymous said...

You'll be back.

FishNChimps said...

The blog is a hungry beast. Turn your back for a week, a month, a year and you'll still hear it growling. One day you'll need to feed it.

Anonymous said...

Scamp - I religiously logged on every morning for your latest missive. In our b******t business it was great to see someone call it like it is.
Best wishes from Dublin.

Anonymous said...

BRING BACK SCAMP!

BRING BACK SCAMP!

BRING BACK SCAMP!

Anonymous said...

Come on, let's get to 100 comments for old times sake.

Anonymous said...

Nobody post any more comments. Let's leave it poignantly at 99

Anonymous said...

Next commenter is a twat.

Anonymous said...

I'm a twat.

Anonymous said...

great blog scamp. thanks scamp! Thamp!

now please don't be like that girly copyranter. no comebacks. a clean break please.

vaya con dios amigo!

namivan said...

It's just not fair. First they cancel "Trust me", and now this...

Although I have to admit I'm somewhat better off than the rest, I've just joined in like 6 months ago, so I still have a lot of catching up to do, but then..?!

Charles Frith said...

Well it's been fun and more importantly informative; but really what's with the cut and dried done deal thing. Resurrect it any time you like for whatever you like.

It's the internet not a Heidleberg 5 colour litho web printer. She's read to roll on any subject you choose should you so please.

Thanks for the link love.

Anonymous said...

charles, surely you agree that part of what makes a blog enjoybable is the regularity of the postings. if you aren't committed, then don't do it. applies to so many things when you think about it...(gets all pensive, pours whiskey).

Kevin Amter said...

Best of luck to you mate. I may follow.
Give me a shout next time you're in NYC.

-K

Steve H. said...

I've been returning every day since you posted the last post. Bugger. You really are hanging up your web thingy. Truth is, you did something here better and more valuable than the work that was discussed, praised, slagged off and more - you created real, honest to goodness debate. For once we venal agency people looked at something, daily, that wasn't our own fluff and bullshit filled navels - and you did that. So, I'd just like to say - brilliant and thank you.

Upstairs Information said...

Shame but good luck. Now where can i go to waste some time?

Hari said...

Thanks for all the post Scamp.

Good luck and all the best for your books.

Anonymous said...

Godspeed Scamp! Thank you for all your time and inspiration.

Anonymous said...

Scamp you have set the tone... take stock Gordon Brown.

Anonymous said...

Reckon your blog's been brilliant.

Ironically I always thought the only thing holding you back was what CEO would hire an ECD that spent so much time doing stuff like this.

Wouldn't be surprised to see you in a big job soon.

Foodwich said...

Wal's actually right for a change! You can't leave. You've got a captive audience here, and we'll be damned useful when you're whoring out the new book.

I hope this is a Coco Pops/Choco Crispies-style PR stunt.

Anonymous said...

I hate this week!

So long, Scamp.
Good Bye.
Auf Wiedersehen.

Stew said...

Cheers Scampi.

real men write long copy said...

I’ve come to pay my respects too.
Thanks Scamp, I’d never have kept up the blogging without your help.
Good luck in your new life as a slightly more respectable kind of hack.

Alan Wolk said...

Been trying to think of something witty and clever all week, but sometimes simpler is better.

I'll miss you. A lot. Not just Simon, but all of you. It's been a fascinating view into UK ad culture and the comments almost always made me laugh.

Good luck with the novel Simon. You helped make my blog when you did a post about it two years back. I'll always appreciate that.

Keep in touch.

Alan

Anonymous said...

Thanks and good luck from Australia!

Anonymous said...

Good luck and thanks.

You're one of the good guys.

Anonymous said...

So you are not joking?!

Thanks for everything!

Maybe you will be back one day. Would be nice.

Good luck with everything you will do in the future!

All the best

Anonymous said...

Thanks Scamp. You will be missed :-(

AlooFar said...

Awwww, it was nice having you here.

You will be missed.

Good job you did here.

Cheers... and all the best in your future pursuits.

Anonymous said...

Please don't go, Scamp.

Sarah said...

best of luck!

Sol said...

Best of luck Scamp!

faris said...

end of an era mate. enjoy the peace :_)

Anonymous said...

Simon may not need the blog anymore, but the industry needs Scamp.

Simon, you should find a successor and hand it on, Dread Pirate Roberts-style.

Scamp said...

Thanks to everyone for all the kind words.

I agree with last commenter that blogs are good for the industry. I don't think it's up to me to 'anoint' anyone though, even if I could. Good blogs just sort of emerge.

Though as I've mentioned, if you liked Scamp the blog most similar is Ben's (Now That's What I Call Christmas). Link in sidebar.

Paul McEnany said...

WTF? I find this annoying. I get crazy for a couple weeks, get back to blog business and scamp is gone?

Well - I call bullshit. I'm no fan of the blog retirement. Seems like one of those things better left for a quiet phase out.

But here's hoping you get bored easily and decide to start entertaining us again. Best wishes!

Slippers said...

Scamp,

Why didn't put up my post? It wasn't offensive in any way, in fact, all it did was reveal the truth about digital awards and how they are given out. Anyway.

Scamp said...

Sorry Slippers, can't remember the exact content of your post, but you probably contravened one of my many other rules. I'm veeeeeeeeeeeeeeeeery sctrict, you know. (Or was, I should say).

Slippers said...

Hi Scamp,

All I was saying was that firstly, congrats on the D&AD digital awards, but really it was [whoops, I don't mind criticism of my work, but your point here is a wider one, which could be construed as criticism of my employer. My commenting rules don't allow this, since I consider it would be rude of me to bite the hand or allow others to bite the hand that feeds me. Your point is noted though.] Does any of this break your many rules. ;) I do love this blog by the way, for 2 and a bit years now.

Crazy Derek said...

As someone said at the Michael Jackson tribute concert: 'Long live Michael Jackson!'

Long live Scamp!

Anonymous said...

Returning from holidays I read this sad & bad news on the blog. Alas, good things don't last forever.
Good luck with your book, your agency work, and many thanks for the entertainment and much, much more, Scamp.
Michael, Amsterdam.

Hapi said...

hello... hapi blogging... have a nice day! just visiting here....

Louise said...

wow not often you find another Scamp out there!! All the best.

Louise aka Scamps
http://www.scamps.co.nz

redundant rodge said...

I bet you'll be back..........I hope you'll be back

bangor said...

For some reason, after all these months your blog popped into my mind. Time to come out of retirement? You are missed.

giulia said...

Have you seen the latest cool T-Mobile ads?? Of course no, it’s super new!!

This week sees the culmination of T-Mobile’s ‘Josh’s Band’ campaign. The ad features the song ‘Come with me’, written and performed by Josh’s superband and set up using only T-Mobile’s free texts and internet for life offer.

In fact, 1107 band members were involved in the recording of the song and each one is featured on the track. What’s more, the song was released as a single by Universal Records on Monday.

The ad will air on Friday, 15th January during Channel 4’s Celebrity Big Brother, running for the entire ad break. And while this marks the end of the ‘Josh’s Band’ campaign, it also marks the one year anniversary of T-Mobile’s first Life’s for Sharing ad ‘Dance’, which aired in the same week and during the same show in 2009.

Check it out http://www.youtube.com/lifesforsharing
And tell me what you think!


If you like it why don’t you embed it on your site and let your readers know about it?

Giulia

anjos said...

well well collected!

so good!

anjos