Wednesday, February 11, 2009

You Can't Fake This Kind Of Madness




And if you don't know why it's good, I can't help you.

116 comments:

Anonymous said...

it's not.

Anonymous said...

i love it, nice bit of entertainment, fucking weird!!!

reminds me of an ad from the 90's, which is what i consider the best decade of our industry.

Great ads chaps

john w. said...

Is this still Quiet Storm's output?

Scamp said...

Fallon.

Anonymous said...

I feared this would happen. Once everyone said how 'hilarious' that 'bring on the trumpets' ad was now we are going to have to brace ourselves for a avalanche of supposedly 'mad' 'crazy' and dare i say 'wacky ideas of the same ilk. Are we really so desperate that we have to resort to this kind of filth?

Actually i'm probably over-reacting. I might have laughed if it wasn't an ad

john w. said...

Sorry Scamp. I just saw that it was Fallon's. Not sure if Richie is onto a winner here though. Mr Strings sounds a bit pervy. Yes, I know that's all in the mind of the watcher but…maybe I need to tune into more kids t.v?

Anonymous said...

If it was Quiet Storm, no doubt Scamp would have said it was shit.

john w. said...

At least it's not cheesy.

jpandtem@googlemail.com said...

come on, simon, you're about 5 days late on this!

Anonymous said...

It's hilarious and so random.

As a little viral it's not that good but the fact that they've put it on TV makes it potent.

The chimp ad for E-trade a few years ago was so much better because while it looked random it actually contained a very strong idea.

http://www.youtube.com/watch?v=HjNJ8XyFCfo&feature=PlayList&p=68CFF04431BE93E7&playnext=1&index=17

Anonymous said...

I don't get it. Seriously, could someone explain it. Please.

Also doesn't Cadbury's Dairy Milk also have a glass of milk in it. Do Skodas have a glass of milk in them too? I bet they fucking will soon.

Anonymous said...

scamp, do a poll:

how many people wish they'd done this?

Anonymous said...

I love the way it's a little bit creepy, like the Judderman was. Not sure if Mr Strings should be allowed to get to close to kids though, especially their lunch boxes.

Anonymous said...

i'm not sure its as great as you say but I'm sure the kids will probably dig it.

Anonymous said...

I don't get it. What's so good about it, and what's with the ending?

Anonymous said...

not for me.

good for the target market though: adolescent twats.

Anonymous said...

read this to yourself and try and tell me it isn't a load of shit...

"The camera is looking through a mass of grass onto a beach. Behind the camera you can hear mumbling, unusual noises and occasionally a high pitched voice saying 'Mr Strings'. Then your looking over some rocks at a couple, then behind a windbreak at a man and the scene swaps and changes. The noises get louder and louder till the man runs away and the couple are looking over their shoulders. The next scene is a phone on a beach with a pack of cheestrings."

Anonymous said...

That's GENIUS!

An ad that repeats something slightly strange so kids say it in the playground, thus urging the parents to buy the products! I've NEVER seen that done before.

Erm...

Anonymous said...

thats is shit.

websites nice though
http://mrstrings.co.uk/

Anonymous said...

12:11's probably got it about right.
The reason why this will go down like a handful of cock cheese amongst those who bloomed in the 90's is in those days our TV was full of proper surreal comedy - Big Train, League of Gentlemen, Father Ted. And to paraphrase Eduard de Bono - randomness isn't creative, it's just too easy.
But if the monkeys in the playground want to hide in bushes saying cheese strings, that's up to them. Anyone remember Milky Milky from Mary Whitehouse experience? God I feel old.

Anonymous said...

The advert is marvellous, with the exception of the milk bit, which I took to be a too-knowing reference to Cadbury - and, therefore, shameless ad industry autofellation.

The website is terrible, however. The ad is rich with possibilities and yet, URL aside, the site ignores it completely. And then, having based the site on a lousy premise, they’ve implemented it really poorly. The interface is unnecessarily complex and the possibilities limited and the resulting Mr Strings totally crap.

GOUT-LEGS said...

i really resent being told that something is great but 'only really creative and cool people will get it'.

it's a pile of crap, funny in a vic and bob way, but grounded in nothing.

tango was about the hit of real fruit.

dime bar described the product.

i agree with a couple of you and hope this isn't the start of random for randoms sake ads.

Charles Frith said...

Has a familiar string to it.

Anonymous said...

very mighty boosh

Anonymous said...

Neither that mad or exciting to be honest.

Compare that with these Canadian spots for Macs (a convenience store).

http://www.youtube.com/watch?v=F5Ohh8Tu8iY

http://www.youtube.com/watch?v=0pL6rktpV1c

Anonymous said...

12.28...that's harsh

that's like saying "making up a character to sell a product, never seen that before"

mother have only had one idea by your line of thinking.

Anonymous said...

I think this is shit, but kids (as with bring on the trumpets) will fucking love this.

The ad will be repeated over and over again in every playground across the land. Free airtime.

I do however think that Mr Strings fiddles with kids in his spare time. What's with all this hiding in bushes?

Maybe the print will be his name on the sex offenders register.

Anonymous said...

Do you want to watch it again?



Pause for sudden jolt of realisation.



Exactly.

Anonymous said...

this is crap. didn't even make me smile. if you're gonna do this kind of thing, its got to make you laugh.

Anonymous said...

It used to be that the aesthetic was subjective. But now how an ad functions has become subjective. Does this ad actually work? Be good to know the brief…

FishNChimps said...

How many of you miserable anonymous fuckers ever eat cheestrings?

I don't. My kids do. They love the ad. Win.

Stew said...

I'm with 12:33, the little big planet style website is canny.

Anonymous said...

I agree with who ever suggested a poll about who would have liked to have done this ad.

I vote wouldn't have. Also I vote I couldn't have. I tend to want to say something interesting to the people I'm trying to sell to. And to do it in an interesting way. Not just a rip off seen before bonkers way for no reason at all.

By the way, the only reason really that I'm leaving a comment is because the word verification that I have to write to leave my comment is sphonads. Rhymes with...

Anonymous said...

Dr Stringz is way better than Mr Strings.

http://www.youtube.com/watch?v=7HmkLu24w2o

Anonymous said...

i think i might go into another industry.

It has the "what the fuck?

but then anyone can do that.

Also you could advertise anything with that idea, just replace the voice over.

arhhhhh i'm so angry, Fallon can put any old shit on a script and clients buy it.

Fallon creatives wipe your arse on a script i want to see if it gets made.

Anonymous said...

VO and sound design are great.

Anonymous said...

love it

MOB RULE said...

It's one of those ads that is doing what its meant to do amongst anyone that watches it, which is to get people talking about it.

To me it feels very Vic Reeves/Boosh, but it isn't directly ripped off anything as far as I can tell.

and I agree with the comment that kids are going to imitate the voice and make it viral in the playground.

I would love to have the opportunity to have a client who was open minded enough to try something like this. But is this just another trend started by Gorilla, where crazy is the new black?

I dig it though...

Anonymous said...

This is rubbish.

Kids love a bit randomness but i think to pull it off you have to appeal to them visually at the same time.

And visually this ad has no appeal.

Anonymous said...

always happens. agencies do great stuff (balls) then get over indulgent, believe their own press and do shite like this which clients lap up. it happened with CDP, Howell Henry and now it's happening with Fallon.

And I don't buy the 'kids will love it' thing either.

Anonymous said...

Boo to all the nasty fallon people oh I hate them they're always doing adverts those fallon people, why do they always do adverts, Oh I hate them and their adverty ways, Who the hell do they think they are, its not like its their bloody jobs now is it, they should act more like us, complaining about people who make adverts, Now then Iv got a lecture to go to...

Anonymous said...

To 3.02. Anyone can do that? Go on then. And if every script Fallon creatives wrote got bought, it would be an even better agency than it already is.

Anonymous said...

Anonymous 3.02 - isn't that what we're discussing?

Anonymous said...

my other half works with kids of varying ages and I hate to break to you you adtwats but not a single one of them had any idea about bring on the trumpets. I might be wrong but I doubt this will either. Eyebrows on the other hand is going down an absolute storm. If 7-15 year olds is the target market for Dairy Milk, they've definitely hit it.

Anonymous said...

Many years ago Mr bernbach said advertising is a bit like love - the more you analyse it the quicker it disappears....

Anonymous said...

'It's shit'

'It's good. You're only saying it's shit because it's Fallon'

'You're only saying it's good because it's Fallon. It's shit'

And so on...

I have only one question 'Why is Fallon so obsessed with milk?'

GOUT-LEGS said...

Fallon creatives wipe your arse on a script i want to see if it gets made.

3:02 PM

THEY DID.

Christian said...

I have no opinion.

Which might be worse than not liking it.

However, should you all go start posting youtube videos that might have been the "original" or "the inspiration", I'm nominating this one:
http://www.youtube.com/watch?v=Z4VNMERVsC4

Wal said...

love it, wish i'd done it. but i agree that endline sounds too cadburry.

Anonymous said...

re: the mr strings website


people are brilliant. Someone has already created a cock shaped one.

Anonymous said...

Scamp serious question. Why do you have to moderate this site? Kind of defeats the purpose of having a discussion forum and a lot more work for you.

Scamp said...

It is more work for me, that's a definite.

But without moderation, every other comment becomes "you're a twat" "no - I insist - it is you that's the twat"

And that really does defeat the purpose of the forum.

So I got me some house rules (top right), like all the real websites do nowadays. Hopefully they're not too limiting.

Anonymous said...

Brilliant.

Right up there with Michael Winner's Esure and Ferrero Roche's ambassador’s Reception....

Anonymous said...

striiiiiiiiiing striiiiiiiiing. well good.

BLOG YELLER said...

MY WORD VERIFICATION IS LAXTIVE WHICH PRETTY MUCH SUMS UP WHAT I THINK

Anonymous said...

Do a test. Show this to a group of people NOT in adland and tell them the [person] who did this probably gets paid over £100,000 p.a. Then see whether respect for our 'craft' goes up or goes down.

Badabing Strategy said...

Oh well, irrelevance again. tricky thing. and it failed miserably here... Not always though, which I wrote about a few days ago...

/BADABING

Anonymous said...

Are we doing the poll? I wish I'd done it.

Matthew said...

6:29 PM
I wouldn't worry too much about that, it's bankers who are getting the shit these days. And they should, the bastards.

Anyone know who at fallon did it?
Please, please tell me it wasn't the same person behind this:

http://www.youtube.com/watch?v=Syg3-4d1d5s

Anonymous said...

The best work polarises people. How one person can consider something 'shit' (anonymous 12.33) that another considers 'genius' (the anonymous before) says it all.

Anonymous said...

I hate this ad. I just hate it. I like the lazy boring ones that aren't trying to do anything different much better.

Anonymous said...

I'd love to be a planner at Fallon, What was their 'insight' on this job? "Ignore the product-it's just some cheese shit, could be sherbert dip for all we care-just focus on the target market. What would a 9 year old find hysterical?" You wouldn't get cak like this coming out of DDB, would you Scamp?

Anonymous said...

An interesting way of introducing the ad scamp - "if you don't like it you don't get cool, random wacky stuff dude".

I don't like it. It's random sure, and kinda bizarre but with no link at all to the product. Anyone can do something weird, but the point of what we do is to link it to a product/ brand in a relevant way. Gorilla did that with the line. This falls way short of being good. Odd yes, not good. And that seems to be the consensus here, so scamp, we can't help you.

]-[appy Thought said...

Feels like the idents for Dave with a VO on the top.

I have no idea if it's good or not yet, but it doesn't feel like advertising and it links to an ever weirder bit of web content, so I guess I'm predisposed to like it.

Why your characters look like bits of trodden-in chewing gum though I've no idea. If they are meant to represent cheese strings they look a bit... inedible?

Anonymous said...

Ho-hum...

Anonymous said...

Anon 6.29:
Maybe your test is already happening: the ad's YouTube rating has gone down to two-and-a-half stars since yesterday.

Anonymous said...

when fallon are bad, they're awful. when they're good, they're stealing (just ask cozyanddan. Or Youtube.)

this is below par and 'wacky' for wackys sake.

Scamp said...

12.35 - I would say that, actually, it IS linked to the product.

Cheestrings is a very weird product - the ad is very weird.

You hear the word 'strings' a lot in the VO - that's a link to the brand.

There's even a glass of milk at the end, so there's a link to a product benefit (for the mums).

It's linked to the max. And in a wonderfully lateral way.

I wonder if people are upset because the ad doesn't show the literal stuff like the product itself, or the target market enjoying the product... you're not all Clients in disguise, are you?

Anonymous said...

are the creative circle nominations out today?

Anonymous said...

fantastic ad. Fantastic client to buy it.

Anonymous said...

I think it's OK. It stands out and has people talking. And how the fuck did they sell it in? Fair play. I think creatives have a problem with it because there seems to be no discernible conceptual construct. The hardest part of a brief is identifying that little grain of truth or insight and translating it into an ad campaign. This to the uninformed could look like random nonsense, which anyone can generate. Like the scene in Alan Partridge where Alan's trying to to get a second series and starts firing off ad-hoc suggestions such as 'Inner-City Sumo' and 'Monkey Tennis.'

Anonymous said...

Scamp you like it but can you honestly say you'd have approved it? What about Hegarty? If you'd come up with it would you have shown it to him?

Anonymous said...

I think it's worth pointing out it was directed by the warped genius that is Tom Kuntz... Yeah it's weird, but he's the only one who could get away with it.

Anonymous said...

It's fresh, it's not borrowed from youtube and it doesn't want me to murder the team that did it, unlike that cunting T Mobile ad.

I'm really fucking sick of that Ad.

Can you get an ad banned if you complain enough on the grounds that it makes you nauseas?

A mere planner said...

Is that the T Mobile ad that led to this? http://www.youtube.com/watch?v=7NTuJAIX8nU

The one that's captured the public's imagination?

The one that's the most popular ad for years?

Oh but wait. it reminds you of some up-their-own-arses artists who stood still in an attempt to un-nerve people so it's a rip off. yet you creatives gave awards galore to other so called rip off work like Sony Balls, Sony Play Doh, Honda Cog and Moonwalking Bear

This really is a sad blog full of anonymous snides

Anonymous said...

I'd love to see what fallon would come up with if they pitched for the milk marketing board. They're obsessed with milk!

Anonymous said...

Typical planners comeback.

Lame

Anonymous said...

Who are all you people?
Which agencies do you work at?
And when did you become such miserable tossers?

GOUT-LEGS said...

10:07 AM SCAMP.

it'd be interesting to see your point of view if this was made by any other agency?

lets pick publicis.

so, publicis put this ad out there, you pick up on it, and i reckon you're comment would be something like this...

...publicis rip off 'bring on the trumpets' with a piece of randomness for randomness sake...

no doubt followed by some fallon stroking.

am i close?

Scamp said...

If Publicis made an ad like this... what would I think of it?

That's a stupendously hypothetical question isn't it

Anonymous said...

@Scamp
Hypothetical or not - is there a grain of truth in what Gout-Legs says? Maybe just an eensy-weensy bit..?

GOUT-LEGS said...

yes, yes it is.

tricky one to answer when you don't have all that fallon baggage. (which can be a positive or negative)

but still, what would you have said?
and be honest.

Scamp said...

I apologise, my answer wasn't clear, I was trying to be too clever by half.

Here is a fuller answer.

I do believe I would like this ad, even if it came from Publicis. However, your question is impossible to answer any other way, isn't it?

If I said "shucks, you're right, if it was from Publicis I would hate it" that would be tantamount to saying "I have zero creative judgement, I'm basically an idiot, or shall we say a whore, a Fallon-whore."

Truth is, I don't believe I'm biased towards Fallon. If you can be arsed to check my previous posts, you will see I have slagged off plenty of their ads.

But fact remains, they are ahead of the pack right now... and that's what makes the question 'what if Publicis had done this?' so stupendously hypothetical.

GOUT-LEGS said...

SORRY I DON'T THINK I WAS CLEAR EITHER...

my post was really trying to point out the similarities and even 'shop style' of this brand of crazy and bring on the trumpets.

so, a more refined/not trying to back you into a corner so you have to shoot your way out/ type of question would be...

do you think that if this ad was made by publicis, the similarities in tone/stupidity to 'bring on the trumpets' may have led you to be more negative in your summation of the ad?

??????better?

and secondly, do you think like 'cog' and 'balls' before it, this type of ad will soon have imitators?

'bring on the tampax....tampax.....tampax.'

Anonymous said...

Good answer Scampo.

Scamp said...

I hope there will be imitators. I am so ready to move on from the plinky folk music/ washed-out grade of the Balls imitators.

GOUT-LEGS said...

good question dodge...

...we'll make an MP out of you yet.

Anonymous said...

Scamp:
"There's even a glass of milk at the end, so there's a link to a product benefit (for the mums)."

You think this ad talks to mums? Appeals to mums? Make mums pick up the product down the shops?

By the way, totally different thing. How about a post about all the shit / distinctly average advertising that all the cool agencies turn out all the time that noone talks about and pays the bills, like DDB's Felixx account?

Scamp said...

Clearly the ad doesn't talk to mums - it talks to kids. But getting the kids to request it is not enough. Mum has to 'allow' it into the shopping trolley. That glass of milk appeases the gatekeeper, that's what so good about it.

Your idea for a post is an excellent one. I will get onto it.

Anonymous said...

scamp, it's just crapola.

i don't care what falls out when you dissect it, i frankly can't be bothered to care.

Anonymous said...

Scamp, you are much nicer than this ad. You fetched like 90 comments! How on earth do you do that? Every single time? You're a genius Scamp.

Joey the turtle said...

Just because they slapped on it has a glass of milk in it doesn't make it good. It's just tagged on like a pair of donkey ears. Fair enough it is what mums will want to know, but it's shameful to just tag it on the end of an idea-less ad. Sure it'll get some kids talking or acting stupid but it just fits into Fallon's policy of execution being everything. Sometimes this works and Cadbury is a rare occasion that a truth is used, but i'm getting sick of all this LOOK

Anonymous said...

Id love to see what better ad people would have done for cheesestrings, this is fucking great.

Anonymous said...

It looks like the campaign will be a mix of trumpets and Peperami 'bit of an animal'.

I've seen the Mr.Strings bebo page and it's wank - dude in a cheese suit kind of wank.

But do you know what, I don't care.

Not a bad effort.

Anonymous said...

12.35 here Scamp.

Asking if I'm a client - nice veiled insult if a little lame.

If I may respond to:



"Cheestrings is a very weird product - the ad is very weird.

You hear the word 'strings' a lot in the VO - that's a link to the brand.

There's even a glass of milk at the end, so there's a link to a product benefit (for the mums)."


Righto, using that formula lets do an ad for something weird, how about that delicious snack cheesy poofs.

Open on a beaver busily building a dam, we hear someone shouting cheesy poofs at the top of their voice and a man in a suit of armour riding a rhino crashes through the dam all the while yelling cheesy poofs. He rides off leaving a bewildered looking beaver with a broken dam.

Cut to a pack shot of cheesy poofs on a cheese grater.

Now applying the scamp formula:

weird - tick
product mentioned in ad - tick
block of cheese product benefit - tick


I don't care who did it, it blows.

Scamp said...

Yes, it does blow. The trick is not as easy as Fallon make it look, is it...

Anonymous said...

I'm lovin' the cheesy poofs ad. If I could make a tweak? If the chap on the rhino just shouts 'poofs! poofs!' then it's even funnier.

mark said...

Sorry to disagree, Simon. The only fallon campaign you've ever slated in this blog is Tate's Make your own Collection.

In every other case you either praise the work or avoid comment (i.e. ask.com's fiasco, Bravia Foam,etc) .

You might want to get a job there, why hide it? You can't possibly pass your comments as unbiased, sorry.

Scamp said...

You've forgotten the Sony 'Daniel Criag' ad, which I slated. And I think my single-word review of the Foam ad (the word was 'Why?') has to count as a criticism as well, doesn't it?

Anonymous said...

A glass of milk in every one? My arse! What a load of pretentious rubbish!

And if your kids love this ad then it's probably your fault for feeding them this processed crap!

Anonymous said...

cheesy poofs ad is as good as cheese strings, they both suck equally.

Joey the Turtle said...

Please make that cheesy poofs advert. I retract all previous communication, i love your idea! Get it made Mr Rhino!

Anonymous said...

I work at Fallon and I just want to thank everyone for their comments. It's great that our work generates more discussion than any other. And that gets more haters than any other. Please keep posting, please keep trying to slag our work off and spending hours trying to construct arguments that make you feel better. We love it, because it reaffirms out position as the best agency in the world. And I really feel for the constant anger from the guys that can't even manage to make an ad that people might have the opportunity to slag off. We think we've done a great job on cheestrings. It's not randomness for randmoness sake. That kind of nonsense it not good for anyone. Everything in the campaign has been carefully thought through and Scamp is bang on with all his comments. We also don't expect him to like all our work, and he doesn't and that's valuable too.

Anonymous said...

2 57

That you are at the top is beyond dispute. But the fact is symptomatic of an industry that in this country has completely lost its way.

And if there are more of these carefully thought out campaigns to look forward to then, as someone wisely pointed out earlier, you are going the way of Howell Henry or Leagas Delaney.

Anonymous said...

I believe you 2 57 now talk us through it. Let's hear the beautifully constructed logic behind this ad.

Anonymous said...

I'll never check this blog again. It's got really, really bad.

Anonymous said...

Well done 2.57 for standing up for your agency. I, like a lot of others, am a wee bit jealous of Fallon if I'm honest.

Glad I don't have quite the same levels of angst as some posters. It's a pretty safe bet that these are frustrated second rate creatives. Bless em.

I don't like some of Fallon's work. But at least all of it stands out, and Fallon is definitely the best in the country. Which is rule one, isn't it?

Anonymous said...

Okay, fair enough. If I were to take your logic of going the way of Howell Henry etc. What do you suggest Fallon do?
Another balls? Another gorilla? Another...
Fallon would just be accused of having a house style. Or being unoriginal. Or ripping things off. Or losing it.
So, as Fallon you do different work. Because that's what makes you different.
And then get accused of 'losing it' because it doesn't carry the same flavour as what has been before.
Of course the defualt position for anyone commenting on an agency that has been in the spotlight for the last few years is 'it won't last' so everyone is looking at the agency more closely for signs that reaffirms their unfounded opinion. And so, any work Fallon do will now be looked at with this eye. Oh look, something different they MUST be losing it. It's all downhill from here. I would suggest this ha more to do with the benign fantasy of people wishing to see Fallon fall rather than the specific work on Cheestrings, which for all intensive purposes is category breaking for that category.
Fallon may very well go the same way as others, but this campaign is not proof of that at all.

GOUT-LEGS said...

10:02 AM

i can tell by the way you write that you're a placement kid.
that aside, the point i was trying to make is that 'fallon seem to be creating a new house style and formula'
the whacky formula.
remember those timex ads fallon did?
they were good.

federicorusso said...

Cannes Prediction at http://www.federicorusso.com

Anonymous said...

i've just watched it. when will british ad comedy catch up with actual british tv comedy?

huuuuuuuuuuuuuuuuuuuuuuge gap there chaps. has been for quite some time.

Joey the Turtle said...

The best thing fallon has done is Quilted Velvet - Soft Soft Soft

mehstg said...

So Fallon sat with Nestle or Kraft or whoever makes this artery clogging shit, and they said, hey, here's the product. Cheese strings. Cool huh? All the fat little fucks and their children can't get enough of them. Here try one.

And the people at Fallon said, hey, come on. A glass of milk in each one. They have ot be good.

And so they tried one. And lo, they realised that they had to sell shit. A shit product deserves an advert that does nothing other than remind the consumer that these are not good for you, not life-enhancing, not life-affirming, not life-benefitting.

It's shit. Fallon are selling shit. Selling shit to kids to eat to have cardiacs to.

So Fallon realise this and say, ya know the products...like shit, Mr Kraft-Nestle, but we can make it stick. We;ll just do something wacky so that it sticks in the mind. Something really retarded, really inane, really boring to a decent intellect, because those fuckers don't consume it. Nah, we'll make something really trite and childish, for the non-GCSE hoody crowd who congregate in the local mall.

FALLON

Stands for

Fat
Asses
Like
Lots
Of
NSAID's

This ad is all Fallon can do here.

Anonymous said...

I preferred

'cheese strings -
it's wot the girl dem want'

classic.

Anonymous said...

People will watch anything but that doesn't make it good. I'm not a fan of this ad. It's not that whacky, it's not that funny, and it borrows from other ads.

But I tell you what. I'd swap the account team and planners I'm working with for the lot that sold this in any day.

Anonymous said...

The last set of Cheesestring ads were diabolically shite.

Stuffy Bash Street Kids-style headteacher type: "Blah blah hey you, cool kid with messy hair and rebellious tie, what are you eating?"

Cue montage of cheesestrings being made.

Cool rebellious kid that cool kids can totally relate to: "So basically it's just cheese"

Add to this the implausible message that they were HOLY FUCKING SHIT 100% CHEESE and you've got an advert that kids didn't relate to and parents just didn't believe.

The new ads suck. The old ones sucked harder.