Thursday, November 13, 2008

First Presentation of Atheist Ads

I met Ariane yesterday, organiser of the atheist bus campaign, to talk about what they might do next.

I was lucky enough to be able to show her what I think are some very interesting ideas... produced by you lot.

I haven't attached names, since many prefer to remain anonymous.

But we had over 100 submissions in all, from Melbourne to China to New York. Thanks everyone.

Everything was looked at, discussed, and helped hone our thinking, so if you don't see your ad up here, that doesn't mean you didn't make a contribution. You did.

Let me know what you think of them...











101 comments:

Anonymous said...

top ads and bottom ads are funny i like em, bit obvious, but yeah, they're fun.

rest are a bit meh really.

Anonymous said...

that's the best of over 100 submissions? pretty disappointing considering.
best line is 'Nick Cave is God' and that's purely accidental.

Anonymous said...
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Anonymous said...

I think the noah's arc ad is cleverest.
It takes the preposterous and asks us 'in this day an age, when we know how DNA works, black holes, metaphysics' do we really think some bloke loaded up all these pairs of animals onto a big wooden arc'.
Maybe it would be even stronger if it was in one of those dramatic holy bible illustrations. The 'really?' bit, really makes those believes think. It also hopefully makes christians feel a bit stupid.
I'd like to see more, feeding of the 5000, walking on water, etc.

Anonymous said...

Not sure about going after biblical literalism, most people in the UK have a much more hazy and abstract idea of God.

Anonymous said...

Oh dear.

Looking at these sad efforts, it's a pity God doesn't exist..

Didn't he help the lame??

Anonymous said...

Some of these are kind of funny (e.g. first one, toilet sticker).

But I think they are mistaken in trying to make the argument for atheism. Ads are a bad place to make a theological argument; it will always seem glib and basically open to easy rejoinder by believers. Shouldn't the real purpose be to say 'We atheists are out here, we believe in good not god, and we're proud.' This is the news that the ad brings -- the arguments themselves have been done to death.

The executions that achieves this for me is "We believe in go(o)d." However it is boring and plannery. There must be something more fun on these lines...

George said...

I love the simplicity of the Logic Test No. 1 idea.
There is so much that is totally illogical in the bible, meaning that you could get another 10 really strong executions at least (Noah's Ark for example).

I like the Holy Bible as fiction idea too - I'm not sure if that is Dan Brown holding the book, but it should be.

The 'Really?', used on Noah's ark could also be adapted very easily to hundreds of other bible stories. And I love the picture - reminds me of the sort of cartoonist crap that was shoved down my throat at school.

George said...

Why would Jesus cure a load of Lepers in his lifeltime, but God does fuck all for Cancer sufferers these days. If there is a God, he retired when his son died.

Anonymous said...

Noah's arc all the way.

Anca said...

1 -- funny but wrong: God actually DID create human beings naked, THEY got to be aware of their external organs after THE GREAT SIN -- so WE are the ones to have invented shame for nude parades, not God. (Are we by any chance talking about the bible without having read it?)

2 & 3 -- pretty basic, not likely to stop too many of us from worrying about something else.

4 -- classic, but still standing. Safe also. Should be shortlisted.

5 -- could be responsible for the free distribution of question marks above many heads. Depends on what answers people are able to return. BUT I like the idea of using newspapers. Huge newspapers on supermarket doors, for instance. With a stunning design, they surely DO slow you down and rewind your inertia steps for a closer look. Double doors would be even more fun, something like 1st and 2nd page, with the 2nd revealing a funny and/or shocking idea.

6 -- still classic, but also reassuring when it comes to safe efficiency. (Well, as efficient as it can be considering the subject.)

7 -- I guess it's my favourite (Was that you, Greg? My version with the fake number was a little bit too ironic, this surely works better. By the way, Greg had some nice ideas with those arrows on the buses, I think those were among the best ones and could be adjusted to work even better -- see the other blog.)

8 -- it's... pretty faded and a little bit constipated.

9 -- would definitely be my favourite IF combined with anon.11.20's comment like this: "Nick Cave is God. And that's purely accidental." Of course, used along with many other versions, with some other public faces.

10 -- ? (on the principle: transmit nothing, question the ad itself)

11 -- nice. Questionable efficiency, but efficiency is questionable anyway on this matter.

deXerebrado said...

First of all i want to say that the Logic test it's the best i can see in here the others are the same i have seen for years against Christians but i have to say that i think you're missing something... this isn't an Atheism campaign this is an Anti-Christian campaign because as i know atheist is the people who don't believe in GOD, but my question is, there's only one GOD in the Universe? or we just call GOD to jesus's Father?......
because i think others religion have their own GOD, or we can talk to people from Asia, Australia, Europe, America, Latin American...

or you can ask to the people of the Inner Circle in Norway the Black Metal scene call Satan as a GOD....

do you think this will be effective for you campaign? will this ad prints and outdoor convince people to not believe in Christianism?

I don't know how is in London but here in America i think we're not so different...

that's my humble opinion...

Anonymous said...

Dexerbrado's right. I was liking the Ark one the best, but that's against the bible, not the idea of god. So that leaves the 0800 ad as the best one for me - you'd ring it woudn't you? And it would get loads of publicity - imagine how outraged the Daily Mail would be.

All this reminds me of the joke: "Did you hear about the dysexic agnostic who lay in bed at night wondering if there was a dog?"

Anonymous said...

http://uk.youtube.com/watch?v=rP6tVnHAN-4

Jesus was a conjuror! Nice bedtime story maybe, but that's it.

Bias said...
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Rachel said...

I like the logic test. Doesn't challenge belief directly as some of the others, just challenges you to think. Noah's Ark is similar

Anonymous said...

What 11.47am said.

Bias said...
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Jon said...

As a believer none of the ads have any effect on me and nothing ever will but I'm not the the target here so take my views with a pinch of salt. I like the simplicity of We believe in Go(o)d. And as pointed out before to me Noah's Ark is questioning the bible, not God.

I'd keep it simple: "God Was A Man Was He?"

Anonymous said...

Can we run a missing person campaign for God?

That would give the whole thing a more overbearing idea for people to contribute to.

Anonymous said...

if there was a god he wouldn't have created anca

George said...

12.24 - he was also an insomniac

Fresh::Blog said...

All funny.. but funny to an audience who already has dismissed God and religion. Maybe a tiny bit self-serving and congratulatory in tone? I.E Aren't we atheists dead claver and funny and superior to you stupid religious types. Not sure that's ever going to be effective...

I'm not sure any of them would really challenge a beleiever, however light that beleif may be, to question their views

Nicoruk said...

the best one is the logic test.
nice concept and nice copy as well.
with a better execution it would be effective.
the other ones seem to be uneffective to me.

will be there another occasion to partecipate?

Anonymous said...

I always thought advertising was about making money / having fun (and not something that people should take that seriously).

If atheism is now going to be served by the advertising industry like this, then I want to stay clear of such atheism.

Surely serious subjects such as religion / atheism should be approached (i.e argued / debated) in a rational and calm way. This type of communication (these ads) just encourages people to cut across rational debate, and come to conclusions based on crude stereotypes / generalizations.

Nil points, in my view.

Anonymous said...

Quite like the Bible/Fiction idea, but feel they've missed a trick executionally. Think the idea could've come through with a bit simpler art direction.

Also thought the Ark ad was good - good start to a campaign of questioning the miracles.

And, 'We believe in good' was a neat line, but where does it go from there? I think it summed up what the BHA basically stand for.

But you can't help but feel that there's still a belter to be done on this brief.

Suppose I ought to have a crack myself before I slag anyone else's efforts though!

Anonymous said...

its just all traditional ads isn't it. it needs more engaging ideas than this. its all very flippant.

so you're going to tackle the biggest question in the universe with some bus sides are you?

C'mon, God made you clever than that!

oops.

Anonymous said...

“We believe in go(o)d” is the only one offering any alternative to believing.

What's in it for a would-be atheist who's hanging on to their outside chance of an afterlife?

Anonymous said...

I'm going to put all these in an ad for believing in God, followed by the line:

"When this is the limit of your creative imagination, you're unlikely to believe in the potential of God"

Anonymous said...

2.13 - where were you when God was handing out the brains?

Anonymous said...

With every aggressive comment this blog looks more and more like some club for teenagers. I'm still wondering what the connection between Simon's views and this negative reception could be. I fail to find one. I think accepting some low quality conversation damages one's image pretty badly. I don't imagine Juan Cabral bothering to post some highly professional comment on a blog populated by sweet little almost-punkers. So it's this way the whole thing affects the professional recognition one receives when chosing one type of audience or another. Can't have them both, Simon.

George said...

Anon 2.55.
Today everyone has been extremely well behaved. Only the subject of the blog has been discussed. There's no sign of any Fallon hating or Grey bashing.
The only negative comments posted on this topic are yours.

Go back to www.dailymail.co.uk where you belong.

Anonymous said...

yeah, George, you're absolutely right. "Where were you when God was handing out the brains?" (to quote the extremely well behaved 2.25)

George said...

Oh come on.
That's just funny.

j said...

anyone saw/recall those pro God ads by Ogilvy Singapore some 4-5 years ago? Scam or not, they won tons of awards and probably rightly so.\

google 'Churches of the Love Singapore Movement'.

stamper said...

i like the toilet sticker and the washing up ad is brilliant, spot on.

Anonymous said...

Ads should start at the beginning. The first obstacle to free thought is the fear of damnation for doubting your faith. This is the first thing that must be addressed. Possible slogans:

- Question Your Faith.
- Faith Is Irrational.
- What If Faith Was Not Mandatory?
- Faith Or Reason. Choose One.

...or various others along these lines.

April said...

The logic test one would be more effective if the bible didn't clearly say that Adam and Eve had other sons and daughters besides Cain and Abel. (Genesis 5:4)

Anonymous said...

April

I thought incest was wrong

Anonymous said...

it seems that most of the ads either point out how silly believing in religion/god is, or just state that he doesn't exist for this or that reason etc. which is all fine and well but does it really get to the heart of why people shouldn't believe what they do?

so if we aren't talking to atheists, what would be a compelling reason to stop those who do, from believing in god?

i think a good start would be finding out why people do believe in the first place and then helping them to see why the god part of it is unnecessary.

i have a hunch that people believe because it gives an otherwise empty existence meaning. its easier to be a better person when you have the threat of eternal damnation and it doesn't rely on any self analysis of your actions as you always gave an excuse, the devil made me etc.

now these things are possible without god. Life can have meaning, you can be a good person just because you want to, making mistakes helps to improve yourself. its a harder road to travel but a more satisfying one. i think it is a compelling argument. why only do good things because of god? why can’t you do good things because you want to rather than have to? what sort of person are you that the only reason you do anything for your fellow humans is because of fear?

it seems pretty weak of character to believe in god from that perspective.

haven't thought of any ads, but something along the lines of the old diet tango 'You need Him because you're weak' might work.

Anonymous said...

The problem with disproving the existence of god is that you have to refute the evidence that claims he does, which means you have to pick holes in holy texts.

Going down this route will probably end up in a slanging match which will go over the heads of the people stood in the middle and lose them. Both theists and atheists will seem as crazy as each other. ("You're both arguing over a text that was written ages ago and one I haven't read properly/don't care about")

I like the area of "we believe in Good", which infers there is a difference between Good and Evil and Right and Wrong. It's important to keep Law separate from Religion. But this might be too “worthy”, too an intellectual problem to concern us.

Religion forces you into believing (you're damned if you don’t believe) So Atheism positioning should be less about God doesn't exist and more about letting you question, examine, doubt.

What worries me about Faith schools is that it's brain washing your child. They don't let them question, doubt and be inquisitive. They are being told how to think.

Science is the least biased way of finding about the world. Faith isn't. Faith comes with pre set conditions.

That's why we all should be an atheist in that regard. So your child has the freedom to find god, if he exists, themselves.

Anonymous said...

Probably a bit late, but I think the strategy might be slightly awry.

I think it would be considerably more effective to mobilise athiests (we know they are out there, there's a lot of them, and they like to argue) to bring the debate to life.

Kind of what Fresh Blog says at 1.04, but a bit more positive.

Mark said...

The ads were okay, religious people are funnier tho...

http://www.youtube.com/watch?v=1iUU6jTqB6k

Master Mahan said...

I personally love the logic test one. Simple and effective.

Anonymous said...

11:42 hits the nail on the head.

I'm pretty sure most of the people we're aiming at just discount the silly bits - the great flood, creation.

Which is a shame, 'cos they're the bits that are easiest to make fun of.

You're less likely to alienate if you go after the idea of a supreme being in general rather than picking at a particular religious text.

I quite liked Dawkins' idea that even the most committed christian in an atheist with regard to 99.9% of the gods people have ever worshipped.

Atheists just go one god further.

Anca said...

Now... to explain the reason behind my lack of enthusiasm for that Logic Test, as I see many of you just love it. I'm more impressed with original ideas. And to tell you the truth, it's been 53 years since Jerome Lawrence and Robert Edwin Lee wrote "Inherit The Wind"...

Here's the magic excerpt:

Drummond: Now listen to this. This is Genesis 4 to 16: "And Cain went out from the presence of the Lord and dwelt in the land of Nod, on the east of Eden. And Cain knew his wife." Now where the hell did she come from?

Brady: Who?

Drummond: Mrs. Cain. Cain's wife. If, in the beginning, there were just Cain and Abel, and Adam and Even, where did this extra woman come from? Did you ever stop to think about that?

Brady: No, sir. I leave the agnostics to hunt for her.

Drummond: Never bothered you?

Brady: Never bothered me.

Drummond: Never tried to find out?

Brady: No.

Drummond: You figure somebody else pulled another creation over in the next county somewhere?


So... do you think it's brilliant to summarise it in a print ad and use it as your idea? (That's why I said it was classic, in case you wondered.) I somehow had the impression it was not fashionable any longer to "amaze" by delivering legends, classic stories and screenplays in ad form. Probably not everywhere.

Mr.Gao said...

Ok this is mine opinion;

No.1


It's funny, but I think people will more likely to believe if we can prove this is actually written on the bible.

From Deuteronomy 22
22:5 A woman must not wear men’s clothing, nor should a man dress up in women’s clothing, for anyone who does this is offensive to the Lord your God.

No.2

It's another funny idea, but I don't think it's persuasive enough, people pray for big things, and they never thought to pray for washing up, it might be good. But to me, I don't think it's going to convince anyone, it will just waste the money and people will see it as a joke.

No.3

It's witty and bold, again not sure is persuasive enough.

No.4

I get the idea and I see Adam and Eve created by god, but will the people see this ad and think this far? I am not sure...to me the message is less relevant to god. Especially the line “question everything”, just makes it more confused.

No.5
I like the media, which is the independent newspaper, it is what our target audience usually read. But I don't see how this title link with god. I think people have different image on haven and the universe.

No.6
I like the idea bible is just a fiction, during my research, I found this guy visited many places to discover who writes the bible, and turns out it was written by many intelligent people with mass amount of spin and twist. Then, I asked my friend who is a Christian; she knows god didn't write the bible, but 40-50% Americans still think god wrote the bible, but I think our target audiences knows god didn't write the bible, because they are intelligent and British.
(http://video.google.com/videoplay?docid=2061773048178434620) two hours long, but quite enjoyable to watch.

No.7
I like this idea, but not sure people will actually call it and persuade from it. The most difficult thing I found to crake on this brief is "FAITH". I noticed even those people who are in our target, but they still have the faith in god, they are certainly not fanatics. But the problem is they still have faith in god, unless we bring them down.

No.8
The good can also be god; I don't think people see this add will get the message “there is no god.”

No.9
Why this ad sticks on the toilet door? People never get serious on writing on toilet walls.

No.10
Maybe a better line will help this ad.

No.11
Is this a print or ambient? If it's an ambient must be expensive.

If This Is A Blog Then What's Christmas said...

Cain and Abel either shagged their sisters or their mum. Or maybe they bummed their dad. Or each other. Whichever, it's all a bit unGodly, but he didn't give them a choice. God generated a situation where incest had to occur. What kind of an arsehole does that? Vote atheism.

The headline's a bit long, but maybe it's a tubecard, or a crosstrack. People will desert religion in droves.

God said...

You're all fucked. I mean it.

I've got all your fucking IP addresses you cunts.

West Boro Baptist Church said...

Needless to say, we're pretty mad about all this.

Mr.Gao said...

8 45. tell god to come and see me, i would like to discuss this project with him, maybe he will give me some amazing ideas

kiki said...

god prefers athiests anyway...

http://www.mrwiggleslovesyou.com/comics/rehab477.jpg

like anon i like the first ad and last ad. The Noah ad is good, espesh if it wasn't a cartoon.

The "We believe in Go(o)d" ad looks so much like a real ad for God people probably wouldn't look twice. Plus surely everyone believes in good - nothing new about that.

kiki said...

i don't get the logic test... ??? someone explain.

Anonymous said...
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Anonymous said...

it's noah's ark or the logic test. with noah's ark having the executional edge. i have spoken!

Bias said...
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Bias said...
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Bias said...

Scamp, definitely a good show. but i'm still not sure the right tone for this was humor. It works to sell beers, jeans, x-boxes... but not dissuade people from a deep-seated belief.

Religious folks KNOW that the bible is full of inconsistencies, they know the numbers behind the probability of a god watching them is null, they KNOW it is invisible, BUT they they accept all this on FAITH, because it has a benefit. Mainly peace of mind, and the fulfillment of a spiritual absence that our capitalist society mindlessly forgets.

They know the likelihood of 'god' is definitely weak, but they buy it like cheap insurance just to be on the safe side; in case they get run over by a train at some point . Religion works mostly on the basis of FEAR, No religion runs on humor, unless you count Scientology a religion, but i won't get into that one.

Anyway, I still think "Spirituality is more than religion" concept would have captured a few minds slightly better than a few of the chosen options. I should have probably talked with my art director to get those headlines graphed, but hey, I'm probably just a sore looser =) Good luck, eitherway.

Rachel said...

The US are doing this as well.

http://whybelieveinagod.org/

They're running their ads already

Anca said...

@rachel -- Nice, so their strategy was not to directly demolish believing in God, but to establish a new direction, by stating that you're not alone if you choose not to believe in God -- which makes it a new trend. They are right, people respond better when offered an alternative. We were actually just making fun of God&TheFollowers, but none of the selected ads ships with an alternative (and I mean an alternative group to belong to, because man is still a social creature and when you tell people to leave the group they are currently in they expect an alternative group option.)

Zander said...

Does this 'God' direct?
Get him on the phone - I want him.

soho has eyes said...

Anca is terrifiying.

Anonymous said...

What about using the campaign to promote atheist philanthropy?

Mobilise atheists for good. Show wavering believers that it’s not just a negative position.

Come up with some easy causes for people to get behind that might take the guilty edge off turning away from religion.

Anonymous said...

...while Soho simply has eyes and an exceeding number of "i"-s

Anonymous said...

9.47
Excellent point.

soho has lots of 'i's said...

I'm very tired. My fingers are being spazzy.

Anonymous said...

assuming that your fingers are still connected to your brain, that makes you unreliable.

Anonymous said...

Best execution? 'Go(o)d'.
As I understand it, the brief is to attract agnostics. They've already considered the fact God might not exist. It comes across as unsure petty mudslinging unless a definite alternative is proposed. Funny for convinced atheists, but not smart enough to convert.

But toilet sticker is very. very. good.

Anonymous said...

Scamp. Are you going to put up a revised brief or develop it yourselves now?

Scamp said...

Am waiting to hear back from client as to how they want to proceed. Will keep you informed.

Anonymous said...

I'm not sure what your target is with this

is it to convert people?

is it to say we are aethiests and have a collective voice too?

Personally i would go with just getting extremists of any group to just calm down a bit and stop being such dicks

Anonymous said...

Well, anyway, for the revised brief, in case there will be one, we should consider some things that were wrong with the logic of the first brief:

"WHO ARE WE TRYING TO ENGAGE?
We’ll never reach the religious fanatics, and there’s no point talking to existing atheists. We should aim at the (very large) group in the middle – reasonable, intelligent people who were probably brought up with a bit of religion, and haven’t really questioned it since. We need to move their dial."

Are we really worried about the ones ocasionally believing in God (probably just to find a reason to hope) and most of the times acting the way they think it's right? I don't think so. We are actually worried exactly about those fanatics the first brief easily dismissed. Choosing the easy way is not a solution. Actually might be the underlying cause of the superficial jokes the first set of ads shows.

Anonymous said...

12:17
That's what I was writing about while you posted your comment, as you can see.

Anonymous said...

"Are we really worried about the ones ocasionally believing in God (probably just to find a reason to hope) and most of the times acting the way they think it's right? I don't think so."

I think that is exactly what it should be about. Religious fanatics just can't be reached on this subject except by others in their faith, let alone by a slogan on a bus. If you're not bothered by people believing in false deities for comfort, that is up to you. But the trumping of evidence by lazy faith has deleterious effects far beyond the acts of extremists, on society, on enquiry and on science.

that's what I think anyway

Anonymous said...

1.03
They are not the ones to stop the evolution of our society. In fact they do help scientific research. The only ones opposing modern life are those fanatics. More than this, while talking to the extremists we also talk to all the other categories, in an even more convincing way. Criticising extremism will give everyone a very good reason to increase their interest in atheism.

Anonymous said...

Maybe leave the extremists to MI5, yeah.

Anonymous said...

hmm. What is distinctive about atheism is not its opposition to extremism. It is its opposition to God.

Anonymous said...

...but attacking religious extremism is a lateral method of proving that believing in God is wrong. It's no way different from what we usually do when working on other briefs: show the extreme consequence.

Donald said...

I agree with 11.02: meh.

No point in slagging off religion or belief because it's irrational and self-serving and they're just quite happy with it all thanks very much.

That's why I posted the alt brief on the other site - have a pop at why it's god-fearin', god-hotlined Tony and George W making decisions about our lives and invading other countries.

Do atheists hate muslims/gays/unmarried mums as much as believers? I think not.

Anonymous said...

Last time I checked, Donald, Muslims were believers.

Anonymous said...

Good Lord Scamp, if you consider yourself “lucky enough to be able to show her what I think are some very interesting ideas” can I suggest you resign from your esteemed creative role and get a job account handling instead?
If you managed to impress your client in any way shape or form by this lot, you sir would be a quite formidable bag carrier.

Ant M said...

Good Lord mate, if you think it makes you look clever posting a load of boring, pointless, negative shite like that under cover of anonimity, you sir are a formidable wally.

Logic test and the toilet stickers are brilliant, by the way.

Tom Rees said...

The ads should aim at raising the status of atheists, and also the profile of the BHA. It should aim at presenting atheism as a cultural norm, rather than attacking religion.

e.g. Don't think there's a God? Neither do 30% of Britons.


Or, Stop worrying about god and start making the world a better place.

Anonymous said...

3.18
I think it's time you used a word counter. Can you possibly imagine how many extra words you've just wasted to say "I don't like any of the ads."? Or did you think we'd be interested in your feelings for Scamp? Well, hardly, dear. Generally speaking, we're not really interested in Scamp's life, so if you're some ex-girlfriend, virtual stalker or declined job applicant, wrong place to display past frustrations.

Scamp, it's not so fascinating that every 4-5 comments we stumble upon this kind of negative and childish lines aimed at someone. I still think you should only allow disagreeing with someone else's ideas. Based on arguments, if possible.

Anonymous said...

5.44
Kettle calling the pot black! (45 words more than 3:18 to say “boring and childish”) - unlike you and the Grammar Checker, I can use the Word Counter.

mollishka said...

Most of these are pretty funny, but I don't get why the article from the Independent is in here. It's just a general science article about detecting the large scale structure of the universe using gravitational lensing ... interesting stuff, but pretty standard astrophysics fare. (See here if you're actually interested in reading more about it.) It's not an ad, it has nothing to do with atheism or humanism or god or theism or any of that crap; it's just an article about a science result led by a British astronomer.

skepacabra said...

The only one I like is the Adam/Eve & Cain/Abel one. I still love last year's billboards much, much more: "Don't Believe in God? You are not alone." and "Beware of Dogma." None of these weak phrases like "There is probably no God." These older billboard ads are much stronger and less likely to viewed as offensive or be written off as atheists just looking for friends because they're desperate and lonely.

Scamp said...

I maybe should have written some text to explain the Independent newspaper idea.

It involves replacing the '2008 years since the birth of Christ' date on the front page of the newspaper with 'approximately 13.8 billion years since the Big Bang'.

The team even suggest holding an atheist New Year party, at which we celebrate going into the year approx 13.8 billion and 1.

Anca said...

...So the question marks I was talking about are already up and running. But I think the idea can be sustained simply by visually accentuating the date somehow. A more explanatory execution would ruin all its charm, it has to stay this natural.

Anonymous said...
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Tom Morton said...

This isn't about proving the existence or non-existence of God. This is about helping people to live without Him.

The big issue here is that most sceptics and non-believers are still living under the guilty weight of religion. They're afraid of letting go.

So the role for communications would be to help people let go. To lift the dead weight of religious guilt off those people's shoulders. To make it OK to live a moral life without the threat of a supreme being.

Live Now would be most on the money.

And, surprisingly, it's the most uplifting idea too.

Matthew said...

I support the project in general, but these apporaches are all pretty juvinile, and do not actually hone in on the reality of christian beliefs or the stregnth of atheist convictions.

Whats the argument being put forward? That christians are stupid?

golab said...

How about this:

click

Scamp said...

Nice work, golab. That's going into my faves.

Tim B said...

Feel like a troglodyte (and therefore predating God, so i can say what I like), but I don't know how to add the right tags to make a link without some kind of WYSIWIG, so paste this:

http://somegreybloke.com/pictures.html?picture=jesus%20loves%20you%20but.jpg

johan said...

This ad (Youtube) is in the same spirit. Well made, I like it

/johan

Jefe said...

put his "face" on milk boxes

AlooFar said...

I enjoyed the comments.

food4greymatter said...

These ads appear to be a persecution campaign.
Maybe readers aren't aware that worldwide 220 million who would hold the Bible to be true - that is the Christians ridiculed in these ads - suffer persecution for their faith. Often their homes are destroyed, their businesses closed, they are imprisoned and tortured and in some countries face the death penalty for conversion to Christianity. The people who made these ads insult these people and those Christians throughout the world serving the marginalised and unloved - the casualities globally of a decadent West with too much wealth and time on its hands

food4greymatter said...

George said
Why would Jesus cure a load of Lepers in his lifeltime, but God does fuck all for Cancer sufferers these days. If there is a God, he retired when his son died.

What about the millions of Christians over the millennia that have served and worked to cure lepers in leper colonies? How about George travelling abroad to find out what is going on in the fight to eradicate leprosy?

Then we might listen to George.

food4greymatter said...

My last comment I promise... I've been reading some of the bloggs and I have to say they make interesting reading. Comments like "who are we trying to reach" and a lot of people finding ridiculing people's beliefs really "funny" etc etc. I note a lot of these people are 'anonymous'. Hasn't anyone else considered just how cowardly and infantile this all appears, or is it just me?

It all translates very well onto the school playground doesn't it? Bullies picking fun at other people and trying to make their 'gang' a bit bigger.