Monday, August 04, 2008

Goodbye Ben

As many of you will know, Ben of Lunar BBDO announced he has ceased blogging.

Maybe it's a tad navel-gazey for an ad blogger to write about the comings and going of another ad blogger.

But over the last few months, Ben's has been the best ad blog out there. Only fair to mark its passing.

And it's worth laying to rest some of the rumours floating around. I had a cup of tea with Ben yesterday and he explained he had NOT come under any pressure from BBDO or from his partner Daryl or anyone at Lunar about the blog. He just has a couple of other projects that he wants to put his time into instead. All the best with those, Ben.

61 comments:

Rachel and Debbie said...

Its a shame, they provided such good insights over at lunar.

Anonymous said...

'The Truth about Wal'

Look what I found...

http://img383.imageshack.us/my.php?image=walbaldyfk1.jpg

Anonymous said...

Let's face it, a blog is a pain in the arse to host. Writing award winning ads is difficult enough without having to think up something interesting to talk about every day.

Having said that writing award winning ads is quite easy. Getting creative directors to buy them/not fuck them up, then getting planners to buy them/not fuck them up, then getting account men to buy them/not fuck them up, then getting clients to buy them/not fuck them up, then getting research groups to buy them/not fuck them up is the difficult, nigh on impossible, bit. And that's just at script/concept stage. It has to gain the approval of all these alternatively-agendered, questionably-talented bunch of cretins AGAIN when you've shot the bastard too. And that's before the ad goes in front of a load of pompous, hubris-laden, feckless arseholes in the juries who wouldn't know an award winning ad if it shat in their pencil cases.

Anonymous said...

re: 12.40

hilarious!

Anonymous said...

maybe thats why scamp has been award shy in the last few years

Anonymous said...

Post @ 12.40

Pure comedy genius....

]-[appy Thought said...
This comment has been removed by the author.
Anonymous said...

I'd say it was more of an observation.

Sell! Sell! said...

It's a shame about the Lunar blog, Ben made a good job of it. I hope its demise wasn't influenced by the comments section being used as a slagging-off medium.

Anonymous said...

Wal looks more like Cartman to me.

Wal said...

12.40 thanks for the effort – i tried to keep my identity a secret, but i should have know i can't fool you guys.

Anonymous said...

RIP Lunar Blog.
You and Scamp are essential daily reading - I will miss you, and all who sailed in you.

Rob Mortimer said...

A shame really, it was a great blog.

If any blog is being threatened by bullshit comments its this one frankly.

Anon 12-42: I assume you were overlooked this year? If your planners don't get or aren't trying to get through the best creative then that points more to flaws in your agencies recruitment.

Anonymous said...

(12:40) It wasn't meant as anything personal at all - merely for an observational joke.

Well taken Wal

Anonymous said...

If there was no pressure exerted, then why have all the comments been removed from all of the posts?

Wal said...

i reckon ben switched off all comments, if he wants to dedicate his time to another project he doesn't want to waste time moderating?!

Anonymous said...

Why blog, anyway?

Scamp said...

Why comment on a blog?

Anonymous said...

Scamp. in all honesty to you think your blog had had a negative effect on your creative output?

Scamp said...

I don't think so. It certainly takes up a lot of time. But before I had the blog I was doing other things, like novels and screenplays, which I now don't do.

I could probably improve my creative output by doing nothing but work all day, and all evening, but I don't really fancy that.

Ben said...

Conventional wisdom suggests that doing nothing but working all day actually diminishes your creative output.

How can you write about life if you don't have one?

I'd suggest that blogging gets your antennae up for stimulating material that actually improves your work.

PH said...

Scamp - post suggestion.
As a late 30s creative, I'm getting increasingly paranoid about the dearth of 'older' creatives within many agencies. I'd like to know what happens to them. Are they killed off? What are the options open to any creatives unable or unwilling to become senior management?

PH said...

Also - is it true that one loses one's creative mojo with age?

Anonymous said...

re: 4.49

Good suggestion!

Anonymous said...

Some agencies and blogs don't mix. I'd like to see an article on that Scamp.

Why are agencies scared of them, when they are supposedly embracing 'digital'?

Anonymous said...

happy thought you are such a tool, geek, get off!

Anonymous said...

ph,

one doesn't necessarily lose one's creative mojo with age. but the culture moves on. and your ideas can become culturally irrelevant. same net effect.
depressing but true.

Anonymous said...

old people get safe and lose the fear i reckon.

trott's got a good post on fear in his place.

you get a nice house and your creative work becomes like eric clapton's music

Mandy said...

In all honesty, I think Lunar's blog was a much more objective than Scamp's.

For example, Lunar had no problems in expressing his thoughts on that ASDA new campaign just out from your Fallon heroes, Scamp. Turkey of the week for sure. But you only seem to see one side of the story, mate.

For that I'll miss him.

ben said...

For the record, I haven't seen the new ASDA ad. I just said I didn't expect it to be much cop given the track record of the client and the director's advertising work.

As a good friend of mine is involved I hope it's excellent.

Rachel and Debbie said...

Oh I thought I was going crazy, everyone was talking about the Asda advert like it was already out. Thats why I couldn't find it!

Scamp said...

mandy, there's a very good reason why I didn't review the ASDA ad. Which is that I made a commitment a few weeks ago not to mention that particular agency again until the end of August, because I was getting sick of talking about them. (Admittedly I made an exception for the football).

Anonymous said...

5.56

Older creatives absolutely don't lose their mojo. What happens is that they get married, have kids, need cars and all the money to pay for them. Older creatives just get more expensive. And because they don't have too much client contact in this country - they get fired. The agency says, "ah, they lost their mojo, got too long in the tooth" and replace them with a couple of young teams that are cool, relevant, on the edge and, er, dirt cheap.

Anonymous said...

it IS out.

http://www.bestadsontv.com/ad_details.php?id=15666

and it is BRILLIANT.

Marie said...

Time for the men to move over and make some space for the girls ;-)

Anonymous said...

the Asda ad is a shocker.

Rachel and Debbie said...

Re: 9.28

Thank you :)

Anonymous said...

no probs, girls. hope you like the ad.
just the acting makes it all worth it.

]-[appy Thought said...

@ Anon 5:53 PM

Are you the same guy that was attacking me for no reason on Scamp's bLog?

Find something better to do with your time, seriously. I don't listen to nameless commentators.

Angus said...

Ben's blog was one of my favourites - will be greatly missed.

the golden oracle of truth said...

That Asda ad is really quite poor. I don't know why anyone involved would bother talking about it. If it's yours, just let it slink away quietly and we'll pretend it never happened.

Shane Meadows' involvement is actually a minus, because it turned out so badly. He didn't even manage to get a decent performance out of that child, something he does time and again in his movies. The 'script' is standard supermarket 3/10 rubbish and the final product is totally forgettable.

Duke of Barking said...

stop, golden oracle you're going to break Wal's heart. He likes that ugly fuck.

Anonymous said...

It only shows Wal's poor judgement.

I do respect his determination though. The man has been doing placements since his Hamlet days.

Good luck to him at TBWA. He could be the first ECD on placement. I'm sure he would accomplish more than SH ever did.

Anonymous said...

Golden Oracle you don't know shit about acting. That's a very human, believable vignette. Meadows pulled that off. The script is shit, yes. But Meadows involvement made it half decent.

PH said...

anon 5.56
Imagine being told, 'sorry, we're going to have to let you go, you've become culturally irrelevant.'
:-(

Anonymous said...

easy, you just move to Grey.

PH said...

lol

Anonymous said...

are we talking about this fucking ASDa ad again.

It will kill this blog too.

Anonymous said...

If all the older, culturally irrelevant creatives are the creative directors (and I dopn't see many 25 year old creative directors)everyone's fucked.
When you get older you realise that advertising itself is culturally irrelevant and leave to go and count your dubloons. Then you do the odd bit of freelance because the younger more culturally relevant creatives can't spell, can't do posters or press ads and the clients, who are also of culturally irrelevant age, don't want culturally relevant ads.
That's right and if you disagree with me you're wrong.

the golden oracle of truth said...
This comment has been removed by a blog administrator.
Anonymous said...

Anon 9:53 AM, what's that shit ad had to do with Lunar? Was he involved in anyway?

Anonymous said...

Golden turd:
As a matter of fact, he was good but how's that relevant here?

If you can see the warmth and humanity that a good director can portrait in 30 sec you, my friend, don't know shit about acting.

Script is shit, yes, but as a directorial effort is much better than Roboboy.

Scamp said...

PH - great suggestion that, a thread about age. I will write it down. Memory's starting to go, you know...

Anonymous said...

CDs BEWARE:

Wal said...

The spot is 30 second of product demonstration, and you don't realize it until the end. it's packed with emotions – it's fun to watch those kids getting serious over the tug o war, their face expressions are ace.

It's not gorilla, nor cake, but it's a great spot for ASDA.

ben said...

If I were still blogging, I'd point out that the new Orange ad...

http://www.brandrepublic.com/News/836699/Orange-launches-second-phase-30m-push-real-life-story/

...is better than the first one, but still not great. Then I'd express concern that this conceit may never produce great advertising. You are who you are because of lots of things, not necessarily people.

And people have a negative effect as well as a positive one. "I am the teacher who touched my bum in the school swimming pool, traumatising me for life and leading me to my current situation as a homeless crack-whore. Thanks Orange."

But I don't blog anymore.

Anonymous said...

The new orange ad stinks too.
At least Shane Meadows is not alone.

Anonymous said...

Hehe hilarious, Ben.
Not to mention there's now a new line there 'together we can do more'.

I'm failing to see how's that relevant to promote an expensive mobile network during in the credit crunch era.

Thank you for the philosophy lesson Orange but you know what, I just don't care.

I liked 'People are good together' other than that I think Orange advertising is underwhelming. Nice cinematic technique, poor thinking.

Mother used to produce better advertising for them.

Mark said...

underwhelming and irrelevant.

Anonymous said...

'Together we can do more.'

A sentiment shared by Fred and Rosemary, Hitler and Goebbels and colossal rings of like-minded paedophiles.

I'd imagine the last group might like to use Orange mobile broadband.

50p said...

Don't you mean infamous?

Anonymous said...

sorry to see the blog go ben. it had become a good read.

(from the anonymous coward whose quote about cannes on your blog made into the campaign blog sidebar thingy. my finest hour!)