Monday, April 14, 2008

Oh My God, We're All Dead



Fallon's new ad for Budweiser.

What can I say.

This isn't trying to be cool, it just is cool.

Check shirts and a hypnotic, fucked-up VO.

Doesn't feel like an ad.

A piece of communication that's not about product features, or benefits, but the naked soul of the brand.

Some commenters on this blog seem to think I'm in love with Fallon's work. Am I? Not every ad they do is brilliant. Not every ad they've released today is brilliant.

All I can do is call it as I see it. We are sucking on their exhaust, gentlemen, sucking on their exhaust.

Thanks to Wal for pointing this one out.

232 comments:

1 – 200 of 232   Newer›   Newest»
Anonymous said...

isn't it just a Pringles ad?

Anonymous said...

I'm sorry Scamp, but this is shit.

Anonymous said...

Haven't they just copied O&M's shite Ford car parts ad but shot it with a bunch of rednecks and bits of bottles instead of suited freaks?

Anonymous said...

I like it because its trying to be different but not sure if it is good.

Anonymous said...

scamp you're a sorry excuse for a creative director if you think this is any good.

you fallon bum bandit.

Anonymous said...

scamp, get your tongue out of their arse. licker boy.

Anonymous said...

It's so bad it's good.

Wal said...

A bit of Ford, a bit of Walkman project, who cares. It's bloody good fun to watch and listen, and I bet people will love it.

Anonymous said...

Shit.

Anonymous said...

It's a fairly cool music video whose coolness and authenticity is totally undermined by the shit idea of using beer bottles to play musical instruments.

Anonymous said...

I usually love Bud Ads. The Budweiser Institute, the greeting card one, the recent 'dude' spot.

I reckon all of them are 10 times better than this.

Anonymous said...

'A band of rednecks use Bud bottles and cans to recreate famous songs'

If that's a good idea Scamp I'll suck my own cock.

Anonymous said...

"The naked soul of the brand"

You should get out more mate.

Anonymous said...

You obviously have been sucking on their exhaust.
It's shite man. Utter fucking shite.

Anonymous said...

it's by the same guys that did the sony walkman music pieces, hmmm...

Anonymous said...

http://www.youtube.com/watch?v=8SN4DaXwbm4

Anonymous said...

me no like

Anonymous said...

re anon @ 3.21

No it is not 'just a pringles ad'.

The pringles ad was part of popular culture, 'who let the dogs out' was a classic track.

This ad just sucks at the Exhaust pipe of Pringles ads.

This is pap, plop, Poo, wee-wee, runny bum, upset tum time slop.

Anonymous said...

Love it! Who directed?

Aaron said...

Well, I liked it. Shame it's for such a sorry excuse for a beer.

Anonymous said...

it looks just like all Simon Ratigan's work, piss poor ideas glossed over with a deft touch and a spot of lens flare. Boring.

Lunar BBDO said...

I was going to post this earlier but a Leon Chili Con Carne got in the way. To save me some effort I was going to remark thusly:

Youtube clip of new Bud ad.
Youtube clip of there are no shit dancers Bacardi ad (both from Fallon).

Just swap the logos and endlines round. There's no meaning to either of them.

Is there?

Anonymous said...

I hope the directors cut shows the redneck hillbilly retard band enjoying an ice cold Bud while being pleasured by their underage groupies.....who also happen to be their sisters.

The ads trash. Trailer Trash.

fictitious production company guy said...

I believe it was shot by the brilliant Harmony Korine who did that great Rowntrees ad for SH**.

Has anyone found out if it's got its much-deserved pencil yet?

Anonymous said...

sorry man. this is not the soul of the brand. it's a desperately frantic random music thing without any story or reason to care. again.

now i understand that bud is brewed by guinness in the uk. and that guinness is owned by diageo. and diageo test everything. and that's the real reason for the crap ads.

but for the love of god, will someone in the UK(other than Mother) please do an ad with some actual humanity. and maybe just a hint of reality.

now i understand that this will entail having actual actors delivering actual performances in what we in the business call a "story" that might engage viewers. but please, do it for me.

Anonymous said...

thorntons didn't get in the book.

Anonymous said...

anon 4.20.

They should be pleasuring them with a Bud bottle, let us not forget the importance of the product in advertising.

Anonymous said...

Agreed 4:25 PM.

Please Fallon, stop taking clips from youtube and sticking a pack shot on the end with a wafer thin link to the product.

You're making it look like creatives have the easiest fucking job in the world.

Anonymous said...

Weird I thought the foam jobbie would get more backlash but it seems this ad is shitter.

mm said...

the whole ad feels like its trying to be a fucked up hypnotic scene from twin peaks..

i'm getting a little bored of seeing people make music/dance/ with products...

kate moss said...

I was in the director's cut for this ad.

I can't reveal exactly how thirty hillbillies were using Budweiser bottles on me, but I bet you can guess.

They were shoving them in and out my fishpipe to the tune of 'Flight of the Bumblebees'.

I almost woke up.

Anonymous said...

The evolution of the 'music' ad that has permeated the advertising ether in the last couple of years.

Honda Grrr > Honda Choir > Ford Orchestra > This heap of feel good shit.

The use of the 'greater than' sign is not incidental.

Anonymous said...

they should let Kate Moss write the next Bud ad after 12 bottles and a mountain of marching powder then we'd all see what true dedication is.

Only Black Pencil for copy this year went to.....Kate Moss.

Anonymous said...

or even accidental.

Anonymous said...

Anon - 4.25. You from Mother?

Orphan Annie said...

Anon- 4.25. Are you my Mother?

Anonymous (sorry) said...

I have a sneaky feeling one of my bosses is Kate Moss.

Anonymous said...

>>>Anon- 4.25. Are you my Mother?



No. just pointing out the glaringly obvious. that mother is currently the only UK agency that displays any facility for the medium of TV. everyone else seems to be doing...something else.

the Golden oracle of truth said...

BORING...BORED...BORED.BORINGBOREDFUCKOFFANDDOSOMETHINGELSEFALLON. BORING...BORED...BOREDBOREDBOREDBOREDBOREDBOREDBOREDBOREDBOREDBOREDBOREDBOREDBOREDBOREDBOREDBOREDBORED. BORING BORING FUCKING BORING FUCKING FUCKING FUCKING FUCKING BORING BORED BORED. CUNTS.

Anonymous said...

Your mother - that's what they are doing.

Anonymous said...

You're right Anon 4:53 as those Postoffice ads are just bloody brilliant.

Anonymous said...

Mother's purple patch was seven or eight years ago. They've struggled to get back up there I'm afraid.

Anonymous said...

The use of Westlife, Bill Oddie and Joan Collins is inspired - we can all learn from Mother's clever use of the celebrity in that campaign. We should ALL be doing work more like that!

Anonymous said...

utter toss

Anonymous said...

i obviously don't know EVERYTHING that mother does. and i'm sure they turn out their share of poo. but generally, from a distance, they seem to be streets ahead of everyone else. they get the medium. unlike say fallon, based on recent evidence.

the pg tips stuff was real actual funny tv involving performance and that.

Anonymous said...

the golden oracle of truth has got it spot on. please god when will the product as pisspoor metaphor stop...

Anonymous said...

So other than PG Tips what else is making Mother stand so far out above everyone else. Could it be the Yell.com stuff perhaps?

Lunar BBDO said...

Boots is good

alfredmalmros said...

I like this one too, if you start by thinking of Bud drinkers, not hating on Fallon, it grows on you. Bud has an ad tradition, a brand that is worth building on and I really think that this one does.

Anonymous said...

But it's way crapper than the frogs, wassup, bud lite institute, true, life'd be weird without beer, real american heroes etc etc etc.

Anonymous said...

if anything those post office ads ARE great. there's just something about them. i dont know. i think mother used to be cool and now they're even cooler. i wish i could get a job there. but them i'm jut a post boy. maybe i could write post office ads?

Anonymous said...

>>>But it's way crapper than the frogs, wassup, bud lite institute, true, life'd be weird without beer, real american heroes etc etc etc.


all done in the USA btw. see above comment about diageo.

rjhayter said...

It made me laugh, but not in a 'hey, that's funny' kind of way. I was confused by Colonel Saunders geeing the scruffy bastards on. Somehow, it doesn't feel fresh. I'm surprised you like it, Scamp.

And why are most of the negative comments from 'Anon'? Chickens.

Anonymous said...

Don't call me a chicken, you cheeky fucking twat!

Anonymous said...

that's as bad as a smelly cunt on a hot day

rjhayter said...

Anon 5:44: nice.

Anonymous said...

Dear rjhater,

It was a joke.

I'm not even the same anon.

C'mon rj, turn that frown upside down.

Yours sincerely

Anon.

pedantic nerd said...

Bud Light Institute=from Canada.

Your point still stands, though.

Anonymous said...

>>>Bud Light Institute=from Canada.


But it was approved by Budweiser USA.

-even more pedantic nerd

Anonymous said...

rjhayter,

i'll tell you why. because we're in advertising and it's a small world. and this is the internet not the letters to editor page of the guardian.

and anonymity encourages a frankness we wouldn't otherwise get. especially from polite brits.

Anonymous said...

YEAH ARGHH JAAAY!

Anonymous said...

anon 5:27

That's all BUD LIGHT.

BUDWEISER does only shitty stuff in the US of A.

Anonymous said...

I like the grade. Who did it, framestore? The Mill?

Anonymous said...

It's a cool little film that's got fuck all to do with Budweiser. Am i right? Is this the future?

rjhayter said...

Anon 6:06 - I know it was a joke. And a bloody good one, too. Perhaps I should have typed 'touché' but I didn't want to come across as a ponce.

Anonymous said...

Who comes up with this very bad visual breath? It stinks. Can you imagine the PPM for this utter nonsense? 'We'll have the band drum with the product!' Inspired! They obviously bottled creatively out after seeing the FORD orchestra 'car crash' of an ad and had at the last minute veer away from it and clearly ended up going over a steep cliff.

Anonymous said...

anon 6:45

The Mill

Anonymous said...

The Fallonthesword should have had a beer drumming band playing in the back of airport trucks racing down a steep San Fran Street filled full of foamy frothy pisspoor beer. That would have done three jobs at once and been just as confusing and meaningless, but at the very least worth watching. Like to be in that PPM.

Anonymous said...

Didn't Miller Time do drumming with bottles? Who was the agency for that again?

ADF said...

Not the best of works but definitely good enough. Works for me and I oddly enough sense a sort of Fight Club inspirational squat feel to it with all those men congregated in a dingy old house driven by 'a cause'.

Anonymous said...

I think Korrine is a good director, he just keeps picking poo to shoot.

Anonymous said...

Good directors don't pick 'poo' to shoot'.

Anonymous said...

All good directors pick poo to shoot. Except maybe Glazer. Name a good director, we'll name the poo.

Anonymous said...

Budgen?

Anonymous said...

Graham Rose?

john dodds said...

Another beer ad featuring the product as an instrument. Much more recent than the Pringles one.

http://www.youtube.com/watch?v=Y8OxuUEBN9c

Anonymous said...

I couldn't give a shit about the ad. Or Bud. Both are rubbish. I'm just here to read the comments of Miss Moss. Now that's entertainment.

Anonymous said...

Mental. Like it.
Meanwhile has anyone seen the new Brylcreem 'effortless' ad? Yet another post-cog, post-Guinness, post-Pot Noodle chain reaction. What's up with that?

http://www.youtube.com/watch?v=LOYTQKoJ1N8

No more chain reactions, please.

Anonymous said...

Have you seen 'Foam City'? Get your gums around that tail pipe. It's awesome.

Anonymous said...

fight club was that a joke? I tried for ages to get into a creative dept to realise that this never ending parade of meaningless metaphor shit is what you judge as the creative benchmark. it's a wake up call of pant crapping proportion. sheeit.

Jetpacks said...

Fuck the spot. Scamp has 80 frickin comments on a post!

That's pretty cool, boss.

Anonymous said...

http://youtube.com/watch?v=qKHc-U2FNHk

Anonymous said...

jetpacks is right. i can remember when this were all fields.

Anonymous said...

Love the ad, it's great.

Can anyone on here seriously say they wouldn't want this in their book? Of course not.

Bravo, it's relevant entertainment the likes Gorilla could only pretend to be.

Anonymous said...

>>>>Can anyone on here seriously say they wouldn't want this in their book? Of course not.



i wouldn't.

and i've done some things where the idea was very very thin. there's just no beer-selling idea to be found here. and it's just not entertaining enough. americans having fun is about as generic as it gets.

it's not harmony korinne's fault though. it feels cool.

Anonymous said...

scamp is right.

i just watched this again. and i loved it. the execution excuses the lack of central idea. this will really grow on people over repeated views. unlike the airport truck thing. why? because it was done by a real director. duh.

True Defecation said...

I've got a problem watching the ad, maybe it's to do with my display. It's all brown and smells.

Who is responsible for this piece of poo at fallon?
Is it another briliant Alvarez? Or is it Tucker?

Anonymous said...

the first 6 seconds are great. as soon as you see a guy playing drums with bud bottles you just think oh fuck it's a budweiser ad then it becomes shit

Anonymous said...

Fallon... is it just me or they really have the same tone of voice in every 'big' ad they do?

Anonymous said...

On TV (so 19th Century I know) I saw the ancient ad for Maynards with the Scottish bloke saying "There's juice, loose aboot this hoose." Now that's a good ad. And funny. And not poncy.

That and Berries and cream. Funny.

Anonymous said...

This is nothing.

Anonymous said...

Anon. 9.07 - That's right, berries and Cream beats the shit out of every other ad on youtube. Including Balls and Gorilla. 10 million viewers.

Why do you brits keep over-hyping Fallon? I'd get it if Cabral or those swedish charlatans were british, but they aren't.your creative standards as a country.

With this kind of creative direction no wonder why BBH is on the shitter.

Anonymous said...

I got second biggest blog in China.

Anonymous said...

the vitriol on here is a bit OTT
calm down dear etc etc

Anonymous said...

I'm with Scamp. This is superb and feels bang on for the brand.

It's as good as that foam city ad is bad. Which makes it utterly brilliant.

Anonymous said...

anon 10:44 AM, Vitroil? Did a moth come out of your fingers while typing that?

anonymouse said...

Hey scamp, you're getting good at fallonatio.

Anonymous said...

anon 11.13
you've lost me?

Anonymous said...

just watched another spot here, its funnier than the first.

http://chillibean.net/perl/reels-10.0.pl?xhtml=D2MPUGQX&T=WL

shitbucket said...

one hundred!

Hah! you loser cunts. I am Mrs 100! Fuck Yoooooooooooooooooooouuuuuuuuuuu

Anonymous said...

101. YES


I ROCK

Charles Frith said...

Its an amazing ad and I'm going to order a bud for having the balls to do it.

Anonymous said...

This is very average. Like most TV ads these days.

Bring back the John Smiths dog.

Although the guys that wrote this crap proabably won't even know what that is.

Basically this just won't be talked about in twenty years time will it?

Anonymous said...

It's a myth that old ads were better.
They were just seen more, because people didn't have any choice whether they watched them or not.
But I take your point, this is a bit bland.

Anonymous said...

There are very few ads that are talked about 20 years after they air. The output of the late 80's isn't exactly memorable is it.

Anonymous said...

Yet another entertaining piece of film masquerading as an ad. It'll gather plaudits for a few days with the webby crowd who never drink the stuff but I struggle to see it becoming populist enough to get the massess in high street night clubs switching their drinks. Remember the impact of frogs and Wassup?

Anonymous said...

i've always wondered how people made money from the web, but i think scamp has cracked it. how much do you getfrom fallon for each ad you big up on your blog scam-p?

Anonymous said...

Maybe it's only your brain who's dead, mate.

Anonymous said...

Re anon 12.26

I'm not so sure.

People still talk about the Intercity ad, the Real Fire ad with the Animals that Tony Kaye Shot.
Or the classic 'I never read the Economist’ Management trainee. Aged 42 poster (I think it ran in 1989 but got in the 1990 D&AD Annual etc. The Dambusters ad for Carling Black label.

Anonymous said...

Ok - point taken. But there are very *few* ads that are remembered 20 years on. This one probably won't be, but that is not a reflection on how good it is. Scamp is right I think - it's raw and pure brand image.

Anonymous said...

I bet all you cunts support Chelsea.

Anonymous said...

But there are very *few* ads that are remembered 20 years on. This one probably won't be, but that is not a reflection on how good it is.

Bollocks.

If you can't make something stick in someones mind then you're in the wrong business.

Anonymous said...

Let's try this again. Shinola is what you put on your shoe. Shit is what gets on your shoe. Got it?

Anonymous said...

Let's try this again. Shinola is what you put on your shoe. Shit is what gets on your shoe. Got it?

proxikid said...

The guys have a charisma, and if they choose to drink bud, man, count me in!

Anonymous said...

Anon 2.32. Making a product stick in someone's mind is definately the objective, but this is achieved more through a constant stream of good advertising, not a single ad from 20 years ago.

I maintain that there are loads of great ads that have been forgotten - I'd name some if I could.....

anonymouse said...

proxykid, they do have charisma but that is not an idea is it?

Anonymous said...

No, seriously who's responsible for this piece of crap?

Anonymous said...

perhaps some of you should work in agencies that actually keep you busy, now fuck off and do some work.

Lunar BBDO said...

It's the Skoda Cake boys, Chris and John. They also did the John Smith Babies execution, so they're really very good and very nice.

Their silver pencils and gold arrows will keep them warm against some of your chill words.

Anonymous said...

me likeeeee a lot

Anonymous said...

It's quite reassuring to see a good team who are riding high produce an absolute howler. Shows they're only human! (not that I wish them anything but success, really like Cake)

Surprised Rich Flintham approved something with no idea that feels so try-hard though. Could it have really sounded great on paper?

Richard Waddington said...

c'mon lunar you know there isn't an idea in this.
it's nothing personal against them. they're good kids.

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

>>>Surprised Rich Flintham approved something with no idea that feels so try-hard though. Could it have really sounded great on paper?>>>

didn't you read what i said earlier? this had to go through the diageo idea testing mangler. that's why it resembles pringles.

but full marks to the production department at fallon. and harmony korinne.

Anonymous said...

much more interesting, almost non fallon related conversation going on at lunar's than this wank

Anonymous said...

And Kate's over there, too. The dirty bitch.

Anonymous said...

This is really very poor. It's not a one paragraph idea, it's five word idea. Constructed by a four year old with a mullet by the looks of it. Do you have writers down there?

Anonymous said...

anonymous 9.09pm.

You were mouthing off about 'name me the directors and i'll name the poo,'
But i see Budgen or Rose defeated you.

Anonymous said...

Oh God, you were being serious. Did you see the Earth Day ad and the Reebok ad Frank shot last year? Graham Rose? Now I know you're joking.

Nothing defeats me, by the way.

Anonymous said...

Ok, agreed- All directors shoot poo, except Glazer and Rosie.

Anonymous said...

Didn't Graham Rose shoot loads of those Sheila's Wheels ads? And loads of stuff for Flash? Who suggested he doesn't shoot poo? Perhaps he should shoot you, before turning the gun on himself!

Anonymous said...

Not to be insulting to my British friends... but I feel like this is just some wanky clueless take on what hipster Brits view as Americana.

This was my take before I even know Harmony Korine directed this. He sucks and is one of the worst directors ever.

Anonymous said...

Oh, so i suppose 'Sheilas Wheels' are rubbish now as well are they?

God himself said...

"Those who have not ever written a shampoo, detergent or toothpaste ads shall throw the first stone"

husband said...

meh.

Anonymous said...

liar

Anonymous said...

That BBC penguins ad pisses all over this Bud spot and the Cadbury trucks doesn't it?

Anonymous said...

jesus... what a bunch of arses on here.

too easy to slag off a teams work, the campaign is different and that makes it too easy to slag off.

way better than that moonwalking bear rip-off and the nonsense trucks.

Cynical Rob said...

Seems quite similar to this ...

www.youtube.com/watch?v=ewR1RWKlXVc

... which is pleasing, as it's one of mine :)

[http://robcampbell.wordpress.com/2007/10/31/badge-of-honour/]

Anonymous said...

>>>too easy to slag off a teams work, the campaign is different and that makes it too easy to slag off. >>>

actually no. it's just another would-be epic that was probably sold with a viral pseudo-promise.
"we can repurpose this content endlessly across all channels!"...
"look at gorilla!"..."here's a musical bud can widget!"...etc.

it's just not entertaining enough. that's the problem. falling at the first fence. ouch!

(ps: 141 comments on scamp. congrats man. that's insane.)

Charles Frith said...

Oh bloody hell Rob. One minute you say its shit and the next you say its a rip off of yours ;)

xx

Cynical Rob said...

I'm not saying it's shit Charles, just that it's not as good as certain people on this blog think it is.

Just like I said our VB thing wasn't the Messiah, it was just a new way to start presenting the Aussie icon because it had become focused on a 'look' rather than it's set of values.

But we're not allowed to talk planning shit here so I'll shut up now! :)

Anonymous said...

... Cynical Rob I'm not sure they're that similar.

Yours was cheesy as shit.

Anonymous said...

rob, your ad was shite and f**k all like the bud ad... if anything yours was a first idea you flaming dropick.

the bud ad is great you bunch of jealous, talentless bunch of to**ers.

Anonymous said...

Try the old Euro test. If this ad was done by an agency like Euro RSCG or McCanns by a team no one had ever heard of, would it have cause a ripple let alone 150 odd comments? I think not, sir. I think not.

Anonymous said...

re 8.45

utter bollocks, it's because a good team who have just won lots of awards have done this ... hence the jealous comments.

IF ANYONE HAS MADE A BETTER AD THIS YEAR THEN PLEASE SAY....?

Cynical Rob said...

Hooray, I've been insulted by a bunch of people who work on J&J at McCaan's ... I'm honoured.

And you're right, it was cheesy, but then it was for Oz and we all know the only culture there is in the yoghurts!

Anonymous said...

I agree.

We are all dead.

If this is what we aspire to.

Darcie said...

It reminds me of living in Austin, Texas. Laid back, folky, chill.

I was quite shocked when I first saw it the other night and very drawn in, as it was something different from everything else we are seeing from beers right now.

Mrs Merton said...

Anon at 8.52. Do you think this is the best ad of the year so far? What are the other contenders? Moonwalking Bear? Trucks? BBC Penguins? Let's have a heated debate

The Voice of Reason said...

There's a Carphone Warehouse ad that uses the same music but is far more entertaining and fun...and makes a point about the brand...the Bud ad is just so very lame...

Anonymous said...

At least it's entertaining....

And it wouldn't matter if the ad came from Euro's, McCann, AMV, BBH, CHI, BMB, Saatchis, LOWE, TBWA, GREY, JWT, W+K, OGILVY, WCRS, Rainey Kelly, VCCP, The Red Brick Road, or Adam and Fucking Eve...

The difference is, Fallon are the only agency at the moment that seem to have the clients and the ability to create challenging work. Which 99.9% of the people who read this blog have failed to do in their careers, never mind this year.

Anonymous said...

Oh yeah.

Didn't think of it like that.

So i now agree with you, it 's not boring, derivative and crap. It's brilliant.

Thanks for putting me straight there,
I nearly got derailed by having my own opinion.

I owe you, bigtime!

Anonymous said...

I think everybody seems to be jealous that it is a Fallon ad, and is jumping on this bandwaggon when infact it is a great ad. The jamming is brilliant and exciting to watch. Better than any other ads at the moment. If it had been an ad done by another agency would everyone be so negative about it?

Anonymous said...

You're right.
Nobody would be talking about it at all.

Anonymous said...

Check out another of these Bud ads:

http://chillibean.net/perl/reels-10.0.pl?xhtml=D2MPUGQX&T=WL;pos=2

Anonymous said...

a post about the great Paul Arden gets 28 comments.

a post about a lame beer ad gets 150 odd comments.

sums up advertising really.

Anonymous said...

I think its great. You're all jealous!!!! Gnnnnnn.

J said...

There are 2 more ads in the campaign.
You can watch them at http://www.boardsmag.com

"Jam" works better, I think.

Don't like it? Do something better with whatever your working on. It's that simple. Otherwise you're just wasting your breath, er your fingertips in this case.
(Not, not you Miss Moss)

Anonymous said...

Cheers Rich,
I'll check 'em out.

Anonymous said...

BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER BITTER

Anonymous said...

Regarding the Bud ad, can i just put and end to it all.
The ad is nicely shot, has a nice soundtrack, a great cast, but is total shit. The kind of crap that nearly makes finalist at cannes.
Shit.

Anonymous said...

thank fuck for fast forward on my sky+.

wank

Anonymous said...

I followed your link and checked out 'jam'.
That's shit too, and wouldn't make finalist at the Food and Beverage awards.
shit.

Anonymous said...

There are 6 ads in all. This is the main ad in the series:

http://www.youtube.com/watch?v=HekxwGJeU7s

Victor said...

i'm not quite sure I perfectly understand this ad. but, the song is so obsessive! i've download it and listened to it 100000 times.

Paul said...

Really like the music. And the casting. And the loose, cool, feel of the ad. I like the thought of True Dedication too. One of the better ads so far this year - but spoilt somewhat by the over-use of the product. It's been forced into every pocket, instrument and probably every cavity and orifice. The other two ads in the series make them look drunk. How did they get that through the BACC? Anyway, as i said, overall a very cool interesting ad (Jam) and two weaker supporting spots. I'm starting to see a blurring of the lines between the look and feel of Cadbury, Sony and Budweiser.

Anonymous said...

are there any good ads happening over there in the land of sir hegarty?

Anonymous said...

Fallon has had a house style for quite a while now, more so than any other agency. It began with the shaggy-haired male model who shops at Urban Outfitters ambling along in a green urban environment to a plinky guitar track. Endline: product/abstract noun is great isn't it?

Now that's morphed into the 90% 'entertainment' to 10% product mention that they crank out now. That's still way better than the output of every other agency in London, by the way.

You may not love Bud but that's a matter of taste (kind of like the beer). Yes, it has no idea but then nor did Flat Eric.

Anonymous said...

I think Bud does have an idea - True Dedication - in this case to playing a piece of music better

Anonymous said...

True Dedication isn't an idea, it's a pair of words minimally related to the product and the ad.

Anonymous said...

I sincerely doubt it looking at Scamp's judgement.

Anonymous said...

"... Yes, it has no idea but then nor did Flat Eric"

And look where the brand ended up once the fad was over. In the shitter that's where.

Anonymous said...

Not to say this toss of an ad is ANYWHERE near Flat Eric.

Anonymous said...

Music like no other? Really? True dedication? REALLY?

Anonymous said...

C'mon Scamp change the topic, you greedy fat cat of comments.

Anonymous said...

Blimey - is Graham Rose still going? I worked with him 20 years ago.

Anonymous said...

Graham Rose is still going as is Sid Roberson.

Anonymous said...

The only thing saving it from Turkey Of The Month,
is that ad spoofing the 'OK Go' video,

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

she's great isn't she?

Anonymous said...

And here is the next in the series of 'ads about sounds the product can make':

http://www.brandrepublic.com/login/News/802630/

Anonymous said...

re 4.08pm

His Wife.

Anonymous said...

@ anon 3.41:

Levi's was well in the shitter before Flat Eric and has not been there since. Unlike your mum.

Anonymous said...

Re anon 4.18

Isn't that just a longer version of the Saccla ad

Anonymous said...

new post. new post. new post. new post. new post. new post. new post. new post. new post. new post. new post. new post. new post. new post. new post.

Anonymous said...

I

Anonymous said...

think

Anonymous said...

Scamp

Anonymous said...

Deserves

Anonymous said...

200

Anonymous said...

posts

Anonymous said...

for

Anonymous said...

Hosting

Anonymous said...

this

Anonymous said...

jumped

Anonymous said...

up

Anonymous said...

pub

Anonymous said...

chat.

Yay 200!

Scamp in a few week's time: 'yeah, and I actually got over 200 comments about the Budweiser ad.'

You didn't really. We're just bored and can't be bothered to walk to the pub.

xx

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