Thursday, April 17, 2008

New VW Golf Ad



Shame there's been a lot of 'people making music with the product' ads recently. In fact I think there was even another car brand that did it... Fiat, if I recall. Not to mention Honda 'Choir', which mined a similar seam.

I still like this though. Originality isn't everything, and the craft here is great.

40 comments:

James Feess said...

I saw this the other day. I like it.

Anonymous said...

This is is much better than the other product-making-music ads of late. These are natural sounds to do with the car, and the 'Enjoy the everyday' line makes sense of it all. There's no contrived beer-bottles-as-drumsticks or catalytic-converters-as-harpsichord stuff happening here.

Anonymous said...

Had this same idea for the same product in a different European country.

My CD didn't get it. Oh well.

Maybe it's time I move to London.

the Golden oracle of truth said...

It's the cunting Sacla ad.

Anonymous said...

you're right scamp. this was pulled off in a very enjoyable manner.

cue kate moss comment...

Anonymous said...

i once fingered kate moss. without her knowing.

Andrea said...

Enjoy every day, argue with your girlfriend, resolve to your car as being your best friend! Amen!

Carb Free Creativity said...

It uses the editing style of Hyperactive on Youtube

http://www.youtube.com/watch?v=o9698TqtY4A

But it's so slick and nicely done.

i can't say anything bad about it.

It's much better than the pesto ad that atempts the same thing.

Anonymous said...

Did the audi chicken get in the book?

proxikid said...

Looks strangely familiar.
Who directed this one?

Anonymous said...

This is just rubbish. The only difference between this and Sacla is the budget. And how the fuck does 'enjoy every day' make it any more relevant than budweiser or ford?

dangermain said...

I like this ad. Didn't know anything about it, saw it on TV like a normal person, liked it. Comparing it with the Sacla ad is dumb. The Sacla ad is some Euroclone in his Eurokitchen shouting 'Sac-la', being, y'know, funky. Wow.

VW use natural car sounds, including arguments with your girlfriend. More specificity, more detail, more warmth, better ad. Not brilliant (endline is unnecessary) but good.

Catcher In The Rye said...

Compared to the 99% of the ads that are absolutely boring and trying to sell too hard, especially in the auto segment...this ad does stand out and the pay off "Enjoy Everyday" does nicely sums it up.

We should stop nitpicking on well-made ads and do something about the majority of the bad ones.

Anonymous said...

This was done in Aus 4 months ago.
http://uk.youtube.com/watch?v=kERCVURrbAE
Thank you for the imitation.

Charles Frith said...

Its well crafted dross. More Fallon please!

Anonymous said...

I'm totally fucking confused now. One minute we're ripping into a team for re-appropriating an idea from youtube, but apparently that's fine here because it's well crafted. Even though the original was just as well crafted. Everybody seems to have got into a huff about Fallon's latest work which is 10 times more original than this hunk of crap. The message - don't try to be original because if you fall even slightly short you'll get crucified.

Anonymous said...

re andrea

amen to that. good ad.

rjhayter said...

I saw this ad on TV last night. For a few seconds I thought "ooh, new VW ad from DDB" and asked my wife to stop talking for a few seconds so I could enjoy it. But it kind of fell flat. There's no crescendo; it doesn't build to anything except a rather limp endline.

Still it's way better than the dross Crispin Porter are doing for VW in the states...

http://www.bestadsontv.com/ad_details.php?id=13069

Anonymous said...

WCRS did this ad 7 or 8 years ago for BMW.
Or "back in the day" as twats, wankers and fuckos would have it.

Anonymous said...

This, the Pesto ad, and so on are all rip off of Lasse Gjertson. Who is brilliant and has been on You Tube for a very long time.
http://www.youtube.com/watch?v=JzqumbhfxRo

Anonymous said...

Hayter: Can't see your missus hanging round for much longer. There's only so much boring ad-talk a woman can take.

Anonymous said...

what i wrong with you proxi, charles and rj?? WHAT is wrong with you.

Anonymous said...

The Australian one looked like it was edited by a butcher. Should be an epilepsy warning on it.

Anonymous said...

I agree with many of the above. Why are we praising an ad that is a poor imitation of what Lasse Gjertson has been doing on Youtube for ages. Yes it is very well executed, but that's what you should expect at the very least from DDB.

Diss Fallon ideas as much as you like, but at least there is some originality in them.

At least it's better than the Berocca OK Go rip off.

not from JWT said...

Berocca OK Go rip off: most embarrassing ad of the year. Truly, tryly fucking dismal.

]-[appy Thought said...

I was a bit disappointed by this, but then again I spend a lot of time on YouTube and these sound via editing mash-ups have been en vogue for a while on there.

That said, it pisses all over that pasta sauce ad that's out at the moment which does the same thing, and the clown version for E4. So yeah, this is definitely the best of the lot.

Anonymous said...

1. Anon 4.20 - The Australian one isn't the same at all. It's more like a Bodyform ad that Dougal Wilson shot back in 2004. I don't see any similarity except there is a lot of very clever editing involved.

2. Lasse Gjertson's work is fucking great - I love watching his stuff, BUT to say that the idea is nicked is fucking ridiculous. He has invented a technique. That technique has been applied to an ad, and the finished film in no way looks like Gjertson's work, except in the editing style.

Anonymous said...

Anonymous. The last anonyous. You are wrong. The technique is the idea.

Anonymous said...

So you're saying that the first person to use stop animation, or crash zooms, or rocking and rolling (technique used in the greatly respected Thorntons ad) or the reverse dolly (Roy Scheider in Jaws), or any other technique is the idea!?

Come on - just because Gjertson was the first guy to use this style, does that mean that everybody to use it subsequently is an ideas thief? I made a stupid little bit of film in 2002 which had a similar style, but for me to hold something against the VW ad would be utterly ridiculous.

Anonymous said...

Nice execution of a done idea, does the job but is nothing compared to the new Woolworths ad featuring Jackie Chan... now that is true creative genius.

Mr Orange said...

lloyd grossman!?

Anonymous said...

Did your ITV ads get in the book Scamp?

Scamp said...

They are all from 2008, so they'll be in next year's annual. Hopefully.

Anonymous said...

where's the one you were bigging up? is there a link? (honest request)

Scamp said...

That would be the Boat Race ad, which I was delighted with. If you didn't see it, send me an e-mail and I will get you a pdf. Oh, and by the way, let's not discuss ITV ads in other threads - boring for other people. Could you just post any comments you have under the original thread where I put up the first batch of work? I get all the comments sent to me, so we can converse there, if you want to remain anonymous.

Anonymous said...

Once you pop, you just can't stop ripping off other people's ideas.

Anonymous said...

"And how the fuck does 'enjoy every day' make it any more relevant than budweiser or ford?"

it's an everyday car. music made out of it is enjoyable. the rhythms of your life and such shit. Whereas what is "true dedication" about? are Bud drinkers dedicated people? Does it take dedication to make Bud? These things do not ring true.

Anonymous said...

Nike Freestyle from 4 years ago:

http://www.youtube.com/watch?v=9HTvGvNSSk8

Anonymous said...

Whatever. DDB need to get some more clients and stop making only VW ads.

Anonymous said...

It's ok. Nicely crafted. But it's not a fresh idea even though it's been freshened up, and I think adding the VW logo makes it seem better than it is. Which is probably a whole new area in itself.