Monday, January 07, 2008

Deliberately Unoriginal Ad



This is the best ad of 2008 so far.

The Euro RSCG effort for energy firm EDF uses 100% 'recycled footage' - including shots of JFK, the Wombles and Thunderbirds - for an ad trumpeting its eco-friendly credentials.

I think it works rather well.

The idea is solid and yet lateral, and the execution is excellent. Cutting together such diverse bits of film to tell a coherent story... not as easy as they make it look.

Somewhere in the back of my mind I feel a bit uneasy that one of the country's biggest polluters is advertising how green it is. In the same way that Walkers talk about how healthy their crisps are, and in '1984' the interrogation centre was called the Ministry of Love...

But maybe that's just me.

13 comments:

Rob Mortimer said...

At least they are talking the talk...

Great ad though, a nice idea done well.

Anonymous said...

Ladbrokes? Thank fuck you're not a media buyer x

Ben said...

If that's the one that was on TV last night (during that interesting X-factor of photography with Martin Parr) then, yes, it is interesting.

I just thought that the claim of reducing CO2 emissions by 60% by 2020 was a bit weak.

Nice that they're trying but maybe they could try a bit fucking harder.

And thanks for running an ad about it at all (All TV commercials use CO2 you self-congratulatory tits).

Scamp said...

How do you mean - Ladbrokes, anonymous?

the green giant said...

Nice but St Lukes (Chiat Day) used the same idea for Ecover and it's in the D&AD book.
The claim is greenwash - doing this by 2020 - how about now. Actions speak louder than words

Anonymous said...

Dodgy link to another page in the Meeja Grauniad. I'll seek it out anyway.

Scamp said...

I've found it on YouTube now...

D said...

ok ok, you think the EDF ad is the best so far this year.

But what about the worst!

Oh my fucking god, have you seen the Halifax 'Thomas' ad. It stinks to high heaven of unadulterated poo.

Its on David Reviews if anyone feels like cheering themselves up. It proves that not getting as much good work out as we would always like, is better than a trip to South Africa with a stinker on your reel.

Karl Turley said...

It is nice to see a bit of lateral thinking in creative terms and takes an ironic stab at the critics of the ad industry that claim that there is no new ideas anymore.
Whilst also tapping into the social popularity of the remix and re-working, our recombinant consumers will be impressed.
The claims are a little weak though.

Make the logo bigger said...

I was digging it until that Olympics logo showed up at the end.

Ben said...

Halifax Thomas.

Nice tip, d.

Watching that ad is like watching a magimix blade whirling around your colon.

Stan Lee said...

Forget recycled footage. How about a mail pack that uses recycled envelopes?

Not recycled as we know it, but returned and dead mail.

Check it out here: http://branddna.blogspot.com/2008/01/recycling-direct-mail.html

pisspoorenglish said...

I really like the ad, great music selection too.

See how they're telling you they are being green, but at the same time saying "it's not that easy being green". Sneaky sneaky.