Thursday, November 08, 2007

Oh dear oh dear oh dear



The new Guinness ad is terrible, in my opinion.

Just way too Coggy.

And Scowling A.D. had an interesting comment - he found it insulting the idea that these clearly very poor people would have so much time to waste setting up a pointless stunt.

At least the tortoise-racing Cubans had a bit of money riding on their event.

And I hate the way that, in the end, it all amounts to nothing more than an elaborate packshot. And how the villagers cheer that packshot!

39 comments:

Anonymous said...

oh no. i want to hang my head in shame.

its stuff like this that gives us all a bad name in the big wide world.

what were they thinking?

Anonymous said...

Playstation Mountain meets Honda Cog meets Guinness Snails.

The packshot at the end fucks it right up the arse. Why are they celebrating Guinness except to facilitate the filming of this ad.

Good things (a massive contrived packshot) come to those who are poor.

And to find it, Guinness laid clues around the internet. Arrogant twats.

Anonymous said...

It's not brilliant but it's not terrible.

I think the major problem is that every team in London is (understandably) trying to do the next big award winning ad. Therefore, they pre-empt what they think the juries will award before they've even set pen to layout pad. Amazing visuals/all-in-camera-effects set to music tracks are winning at the moment so everyone's trying to do the next Skoda Cake/Bravia ad rather than thinking "what's the best style of work for the brief". I dare say that a couple of years ago when the Peter Kay John Smith's work was cleaning up, every creative team was presenting little, naturalistic, comedy dialogue scripts.

Interestingly, if you look at Campaign today, the top ten awarded ads at the moment (according to "The Gunn Report") include stuff as diverse as the mental New York TBWA Skittles work and the O&M Toronto "Evolution" ad, as well as Bravia Paint.

Maybe we need to stop defaulting to what we think will reward us and have the confidence to do (creative teams) and approve (CDs) work that leaves us thinking "i don't know whether this is shit or not but at least it's interesting/unfamiliar."

Otherwise we end up wiith stuff that's at best average....

Rob said...

It's just boring.

J said...
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J said...

Anonymous @ 12:24 PM is right.

Everybody wants to do their balls/cog. To be honest the whole 'stunt' paraphernalia is increasingly less surprising (for punters and judges equally)

This is a pathetic effort to jump in to that wagon. Even if they used Nicolai Fuslig and shot it in Mr. Cabral's country.

Anonymous said...

I prefer this low-fi version from at least a year ago...

http://www.youtube.com/watch?v=7su2RXxU9nU

Anonymous said...

oh dear! where to begin. cog/snails rip off. mindblowingly condescending use of South American peasants. ( i guess all the irish peasants must have been in spain that week).and it all builds to a friggin pack shot??

this is clearly derivative shite. who did it? AMV?

one thing to remember here is that Guinness is owned by Diageo. and diageo are spineless corporate drones who wouldn't know a good ad if it jumped down their throat. so i'm sure this is the product of much testing and not somebody's gut instinct.

but it does embody a disturbing trend in UK advertising that's been going on far too long IMHO. whatever happened to simplicity and emotion in UK ads? everyone's trying to be "huge" and epic and failing miserably. it's TV not cinema.

Anonymous said...

Haha Your Rabid A.D. is absolutely spot on.

Don't those poor fellas have some work to do? I mean, this is real people not models like those idiotic hippies in every Orange ad with apparently too much fucking time on their hands going - Uh yeah, I've just farted, let's paint it like a rainbow.

Karma Police said...

1:17 PM Anonymous At...
That one is shit as well. Created by those poor bastards who did the infamous VW Polo terrorist ad. Are you one of them?

Angus said...

It's SO cog it's not funny.

Anonymous said...

http://www.leeanddan.com/

Anonymous said...

Two things - clients and creative directors have to STOP saying to creative teams - we need a BIG ad. please stop its just stupid and limiting and we'll keep coming up with the same stuff.

Also i think good creative should show us things we have never seen before. I've seen domino toppling before - like a million times. If this ad makes Tarrant on TV it'll have gone full circle!!

Anonymouse said...

That 10 million quid could have bought everyone in the village a nice new honda.

Anonymous said...

We hate you all, stop being so nasty about our ad.

We had a nice holiday in peru, your all just jealous!

ner ner. ner ner ner.

P&A

Anonymous said...

Yeah, you're right. It's not a bad ad actually. For Peru.

mm said...

was the planner in the edit room on this one?

i think someone's munched to many coca leaves...

Rob Mortimer said...

Ironically, the hunt execution was better than the actual ad.

Good things come to those that just work...

Its a good ad to watch (a bit long maybe) but normally Guinness ads are interesting quirky things that stand on their own; this just sits in a shadow.

Shame.

Rob Mortimer said...

Sorry to double post but on reading the comments:

Anon 1.54.

The big idea was liberating when Honda did it. It was pretty great when Sony did it first time.

Problem is now everyone wants it, its becoming just as restrictive as small ads were 5 years ago.

Lunar BBDO said...

Scamp, never mind all this Guinness bollocks; I note that an oblique and the words 'creative director' have been added to your little description thingie.

Care to elaborate?

Rob Mortimer said...

I saw that as well... do tell!

flo Heiss said...

Yet another Fischli & Weiss, yawn.

Scamp said...

Re: job description, yes I've updated it, out of sheer egotism basically. We've been looking after the Dunlop account here and have now started doing some ITV too. All very exciting.

J said...

Well deserved, mate.

Paul said...

I think we've just seen the Heaven's Gate of ads

Toad said...

Third World People Are Wacky.

I can imagine the sort of panty-twists our strident American liberals would get themselves into over this spot, should it ever run on our shores.

Anonymous said...

wait, THIS was the ad they hid on the web? i can see why now.

Anonymous said...

when did guinness get so complicated? it's f**king beer from Ireland, not peru. sheep farmers drink it!

a quick reminder of an actually great guinness ad is. it cost nothing to shoot. and no frank or danny (or mehdi as it turned out) were required.

simple brilliance. huge impact.

http://youtube.com/watch?v=69MpLiYhsXw

Make the logo bigger said...
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Make the logo bigger said...
This comment has been removed by the author.
Make the logo bigger said...

@Toad - Actually, I could Land Rover running this here. Just replace the dominos with locals. The last one falling next to a NEW LR3 that pulls up, just in time for the door to open as the driver steps down onto their back.

will said...

The online game is actually rather good (and infuriating) - just a shame the ad doesn't live up to it.

Martijn said...

Nice!
A rip-off from a rip-off...

Anonymous said...

youre definitely getting too old scampy, it's a nice ad. consumers like rube goldbergstuff.

Anonymous said...

previous anon:

scamp is right and you're just plain wrong. it's a lousy ad. and a shameful waste of money. it's not a matter of opinion.

Security Dog said...

It's not original, and the gratuitous villagers saluting a drink which costs two cents a pint to make and is sold for five Euro's a pint in most Dublin bars...you'd hope for a bit more spark, considering the profit margin.

That said, I can take this more than that Coors advert with the girl talking like she'd dropped a bollock.

Anonymous said...

wait a minute!

overproduced crap beer ad...pointless and uninvolving domino falling thing...

i knew i'd seen something this epically stupid before!

and here it is:

http://uk.youtube.com/watch?v=OJngY5e6kcE

Jonesy said...

Shame really. Good things used to come out of that place.

Anonymous said...

yeah, what the hell happened to AMV? david abbott left and bbdo culture really took over. it seems.