In the 'Outdoor' category!
What really annoys me is I can hear the jury saying "Hey people, look at this, we just gave the Grand Prix to a poster that has 500 words on it! Isn't that just so totally crazy of us?!"
But it's a poor ad. Not a genuine poster. Not a genuine insight about how people look at art. Poorly written. And ugly.
Apart from that, dear reader, I loved it...